TEXINTEL LIVE INTERVIEW - Expanding Print Possibilities: HP Latex Hybrid Solutions for the Middle East Market with Johan Spies

In this conversation, Debbie McKeegan speaks with Johan Spies of HP at FESPA Middle East in Dubai about HP’s latest Latex printing technologies.

They discuss the HP Latex A330 roll-to-roll printer and the R530 hybrid printer, highlighting their water-based inks, ability to print on both flexible and rigid materials, and how these solutions support the fast-growing Middle East market through a strong partnership with Redington.

1Both speakers highlight the rapid growth and vast opportunities in the Middle East and Johan’s excitement to return next year and see how customers have grown with HP’s solutions.

Watch to learn more >>


In this interview Johan Spies, Worldwide Product Manager at HP and Debbie McKeegan round up the key takeaways from Fespa Middle East in Dubai.

KEY TAKEAWAYS:

  • HP at FESPA Middle East
    HP is present at FESPA Dubai in partnership with Redington, showcasing solutions tailored to the Middle East market.

  • Two Highlight Printers
    HP is demonstrating the HP Latex A330 roll-to-roll printer and the R530 hybrid printer, which combines roll-to-roll and flatbed capabilities.

  • Versatile, Water-Based Technology
    HP Latex’s water-based ink technology enables printing on a wide variety of materials, from vinyl’s and banners to textiles, canvases, and rigid substrates.

  • Supporting Business Growth
    Many customers use these printers to extend existing portfolios, become total solution providers, and tap into applications like window blinds and interior décor for hotels and offices.

  • Strong Market Potential in the Middle East
    Both speakers highlight the rapid growth and vast opportunities in the Middle East and Johan’s excitement to return next year and see how customers have grown with HP’s solutions.



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TEXINTEL LIVE INTERVIEW - Printing’s Next Frontier: Viktor Lazzeri of Barbieri Electronics on Innovation and Opportunity in the Middle East Market