What Textile Printers Should Be Looking at This Autumn - Digital Workflows, AI and On-Demand Growth


The Path Foward: Connect Every Link:

Design, colour, workflow, production, data. Each link now depends on the one before it, and the printers who will lead the market are those who strengthen the whole chain, not just the machinery at its centre.

So, this autumn, ask the bigger question on your own shop floor.

Not "Which printer?" but "How well does my business connect demand, design and production?"

WRITTEN BY FESPA TEXTILE AMBASSADOR DEBBIE MCKEEGAN


What sets the businesses that will thrive next year apart? Increasingly it is how well every step of the production workflow connects, and the complexity of that intuitive co-connection from the customers workflow to the finished product and dispatch.

As I wrote for Fespa in The Textile Reset, this structural shift is real. Demand is now driven by personalisation, shorter buying cycles and an expectation of near-instant response. Supply-chain transparency is now a legal and commercial fact. And margins are under sustained pressure. “This is not a temporary disruption. It is a reordering of how our industry must operate”.

For Autumn, let’s take a look at the latest insights and innovations from across the Fespa community and what they signpost for textile professionals working across décor, fashion, garment decoration and sportswear. Here is what's shifting, what it signals, and what it means for your business.


It Starts with Design and Design Has Gone Digital

Every printed product begins as an idea. What has changed is how quickly that idea can become data, and how much that embedded data can do downstream to inform the print floor.

Across the ecosystem design tools are converging. By example, NedGraphics and Optitex are joining textile design and apparel pattern development into one digital workflow - data and specifications are shared from the start. For printers and manufacturers, that means less sampling, shorter development cycles, less rework, less waste, more throughput.

Meanwhile at Corel - AI prompting can turn the blank page into a starting point for discovery. With a few carefully chosen words, designers can explore styles, colours, compositions and ideas in moments, then refine the results into editable artwork that reflects their own vision. It’s not about replacing creativity or craft - it’s about helping the design community experiment faster, overcome creative blocks and spend more time shaping ideas into something uniquely their own. To make the most of this new creative partner, the design community must now learn to prompt creatively - translating imagination into clear, considered written direction.

Design is also evolving in 3D materials. In a recent conversation with Danit Peleg, she described 3D-printed fashion as no longer a fringe experiment but a maturing production model, backed by material science and an increasingly accessible AI-assisted workflow.


Colour: Getting It Right Before a Single Metre Is Printed

The moment a design leaves the studio, colour becomes the most expensive place for a printer to get it wrong. Albert Sureda of InEdit software recently explained the importance of calibrated RGB profiles which allow designers to preview results on screen and accelerate approvals and why matching printed colour across a fleet of different printers, inks and fabrics depends on established standards and checking colour stability regularly, not once a season.

For any print business juggling multiple machines or substrates, that's a workflow discipline worth auditing now.


Workflow: The System, Not the Machine

Between the approved file and the printhead sits the part of the business most printers still underinvest in - the workflow.

Durst's Michael Deflorian explained how Kyveris, an AI-driven platform that connects the steps before and after production, by combining machine data with operator expertise. Its goal is to improve consistency, reduce waste and move businesses gradually from automation towards autonomy, with an open, vendor-agnostic approach that protects margins when disruption hits - a point worth noting for printers wary of being locked into a single supplier's ecosystem.

That ambition is backed by serious investment. As I reported for FESPA, Durst has also committed more than €15 million to a new Textile innovation hub in Como, due to open in January 2027, with a chemistry centre and a 1,000 square metre customer experience centre. The message from Brixen was unambiguous: the future of textile printing is a system, not a machine.

Elsewhere, we learned how software can transform a business without hardware investment. Swedish print-on-demand company TidyMerch doubled its revenue by investing in Gelato Connect production software rather than more hardware - proof that the next margin gain on your floor might not require new capital equipment at all.


Production: Where the Market Is Moving

Décor. In Decor on Demand for FESPA, we noted that digital décor is forecast to grow at up to 20.3% CAGR to 2030, and that minimum orders have collapsed from around 200 metres to a run of one. On the technology side, EFI Reggiani's waterless, beltless ecoNEXT Plus brings that agility to curtains and upholstery, reporting energy and water use as it prints.

The demand behind these numbers is real: Based in the UK, the Sanderson Design Group's statutory profit before tax rose 69% in the first half of 2026.

Fashion. Scale and flexibility now coexist. Ratti, featured in The Textile Reset, has grown from one digital printer producing 1,000 metres a day in 2009 to 24 digital machines producing up to 20,000 - a trajectory worth studying if you're planning your own capacity expansion.

Garment decoration. DTF is the biggest shift, and premiumisation is its engine, as our Fespa embellishment panel concluded. Print technology continues to evolve to meet demand: Epson's SureColor G9000 roll-to-roll Direct to Film printer is now available across Europe, Resolute DTF UV61-3Di adds embossed 3D effects, as does Stahls Liquid Ink solution.

Digital technology is steadily disrupting the screen sector – Kornit report that 60% of their 2026 equipment sales were attributed to companies previously limited by analogue. Meanwhile - Brother’s industrial Digital line 2000 - needs just one operator take a blank shirt to a finished garment at scale (1440 per day). This hybrid approach within the garment decoration sector is worthy of note.

Sportswear. Durability is the battleground and technical textiles are in demand. Kornit's Presto Max Plus uses abrasion-resistant DuraTech for stretchable performance in print. New technology from Zimmer, the Colaris 72 - addresses the performance and high specifications of the printed technical fabrics sector. Meanwhile for carpets -  the Colaris solution continues to dominate and meet the demand for durable, personalised volume carpet production.


Beyond the Dispatch Bay: Data Becomes the Product

The journey no longer ends when the goods ship. As I set out for FESPA, the Digital Product Passport will capture the substrate, inks and dyes, print process, chemical compliance, water and energy use, traceability and end-of-life instructions for every printed textile. Sun Chemical's Dr Simon Daplyn has urged the industry to prepare now for 2027–2033 compliance.

For printers, this is not a distant regulatory footnote. The businesses that can supply that data cleanly - from design file to finished metre - will become preferred partners. Transparency is no longer optional, and it is fast becoming a sales advantage.


The Path Forward: Connect Every Link

Design, colour, workflow, production, data. Each link now depends on the one before it, and the printers who will lead the market are those who strengthen the whole chain, not just the machinery at its centre.

So, this autumn, ask the bigger question on your own shop floor. Not "which printer?" but "how well does my business connect demand, design and production?"




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