TEXINTEL LIVE INTERVIEW - Print Industry Insights: AI, Digital Transformation & What’s Next with Ford Bowers

Join Debbie McKeegan, CEO of Texintel, for a conversation with Ford Bowers, CEO of Printing United Alliance, about the rapid changes reshaping the print industry.

Recorded in Las Vegas, they reflect on how much has shifted in just the past two years—and why today’s printers and print service providers are navigating an entirely new landscape.

From digital transformation and AI to investment decisions and evolving customer needs, Debbie and Ford explore the challenges—and opportunities—behind staying agile. They discuss how businesses can keep moving amid uncertainty, build the right technology ecosystem, and choose partners and solutions that will serve them into the future.

They also consider the renewed value of industry events: seeing technology in person, sharing ideas, and building the human relationships that help businesses make confident decisions. Tune in for a candid look at the trends, possibilities, and connections shaping what comes next for print.

Watch to learn more >>


KEY TAKEAWAYS

The print industry is changing rapidly. Technology and market conditions have shifted dramatically in just the past two years, and businesses shouldn’t expect a return to the pre-pandemic landscape. [00:19–00:36]

Make investment decisions without getting stuck in analysis paralysis. Printers need to weigh uncertainty, choose the right solutions and partners, and set a deadline for acting so the business can keep learning and progressing. [01:11–02:31]

Agility is essential. Ford compares the market to surfing: businesses will face successive waves of change, so staying enthusiastic, adapting, and taking calculated risks can help them keep pace. [02:31–03:39]

Digitisation, AI, and the right skills create opportunity. AI and technology can support productivity and profitability, while businesses need relevant data and ongoing skills development to build the digital ecosystem that fits their model. [03:49–06:14]

In-person events and human relationships still matter. Trade shows offer a chance to experience equipment firsthand, solve problems, and build trust with potential partners. Ford notes that the Las Vegas show had its highest attendance there and more exhibitors than any previous show. [06:31–07:40]



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TEXINTEL LIVE INTERVIEW - How AI Intelligence and Software Automation Will Change the Future of Print