In this conversation, Debbie McKeegan speaks with Johan Spies of HP at FESPA Middle East in Dubai about HP’s latest Latex printing technologies.

They discuss the HP Latex A330 roll-to-roll printer and the R530 hybrid printer, highlighting their water-based inks, ability to print on both flexible and rigid materials, and how these solutions support the fast-growing Middle East market through a strong partnership with Redington.

Both speakers highlight the rapid growth and vast opportunities in the Middle East and Johan’s excitement to return next year and see how customers have grown with HP’s solutions.

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At the Printing United event in Orlando, 2025 - Oscar Vidal, Global Director of Product and Strategy at HP LFP, introduced the HP Latex FS70 W, a super-wide printer capable of printing at 91 square meters per hour on various materials, including vinyl and outdoor panels. The printer uses six inks, including white, and maintains high quality at high speeds. It targets the sign and display market, as well as the Interior Decor industry, particularly for digital printing on wallpaper. The technology allows for personalisation and high-quality printing on diverse substrates, enhancing the value of basic products and signalling a bright future for digital decor printing.