The Digital vs Print Sustainability Argument needs Reframing. Here’s why?
The Digital vs Print Debate:
Print is no longer defined by the inefficiencies that once characterised it, as advances in production processes and technology have significantly improved its environmental performance.
“Across textile, signage, photo and proofing, and CAD ranges, Epson is digital and inkjet-based print processes can significantly reduce water consumption, with studies showing reductions of 50–90% compared to traditional techniques.
And, in some industrial applications, such as textile printing, digital methods can reduce water use even further, with estimates of up to 95% savings due to the removal of washing and post-processing stages.”
Taran Rai, Corporate Sustainability Manager at Epson explains why the digital vs print sustainability debate isn’t as straight forward as it may seem.
The sustainability debate around digital vs print has become deeply polarised, with digital widely perceived as the environmentally responsible approach and print positioned as inherently and inescapably wasteful.
But is it as simple as that? The short answer to that question is no, particularly as organisations scale their use of digital technologies (some exponentially) and the environmental impact of these activities becomes apparent.
Arguably, the most striking and alarming example of this trend is the dramatic growth of AI and its associated digital infrastructure. If predictions about the sector’s resource demands are even remotely accurate, the world faces a significant and sustained increase in consumption.
According to the International Energy Agency (IEA), for example, driven largely by AI growth, “global electricity consumption for data centres is projected to double to reach around 945 TWh by 2030”. To put this in context, from 2024 to 2030, data centre electricity consumption will grow by around 15% per year, “more than four times faster than the growth of total electricity consumption from all other sectors.”
Increases in water consumption are also raising serious concerns. According to the UK government, “AI is predicted to lead to an increase in global water usage from 1.1bn to 6.6bn cubic metres by 2027. This is equivalent to more than half of the UK’s total water usage.”
As the study goes on to point out, “The water demand of AI technologies is likely to threaten global and national water security, especially in areas of existing water stress, which can in turn threaten the biodiversity of local areas and the needs of human populations.”
Digital good, print bad?
But what does this mean for print? After all, the prevailing assumption is that digital would enable organisations to phase out print and, by definition, improve their environmental performance. But given the enormous sustainability challenges now facing the global digitalisation movement, the comparison between digital and print needs to be reframed, not as a question of substitution, but as a question of relative impact in context.
Indeed, if we go back a couple of decades to the early days of digitalisation, reducing reliance on paper was a central part of the case for change. Many of those arguments were valid, particularly given the inefficiencies in how organisations used print at the time. Something had to change, and it did.
Fast forward to 2026, and the landscape looks very different. Print is no longer defined by the inefficiencies that once characterised it, as advances in production processes and technology have significantly improved its environmental performance.
For example, improved production processes have reduced energy consumption and streamlined workflows by eliminating stages that previously produced excess material, especially for limited print runs. At the same time, the ability to produce on demand enables organisations to align output more closely with actual requirements, helping to reduce overproduction and unnecessary inventory.
More specifically, digital and inkjet-based print processes can significantly reduce water consumption, with studies showing reductions of 50–90% compared to traditional techniques. And, in some industrial applications, such as textile printing, digital methods can reduce water use even further, with estimates of up to 95% savings due to the removal of washing and post-processing stages.
Striking a better balance
The underlying issue is not which format is “better”, but that digital and print have different environmental impact profiles. Print impact is typically more visible and often concentrated at the point of production, whereas digital impact is less visible but continues over time through ongoing energy use.
Moving from print to digital does not eliminate environmental impact; it shifts it to other parts of the value chain. As digital usage scales, particularly with always-on services and data-intensive applications, this ongoing impact becomes more significant. As a result, defaulting to digital-first strategies can lead to environmental costs that are not always fully understood.
Rather than focusing on format alone to determine sustainability strategy and benefits, organisations instead need to consider how different approaches perform in specific use cases.
In some scenarios, for example, the continuous energy demands of digital delivery may outweigh the one-off impact of print, particularly where information is accessed repeatedly or stored over long periods. In others, digital will clearly offer advantages, especially where distribution scale or accessibility is the primary requirement.
Outcomes are shaped by delivery
Whatever situation applies, the key to making good sustainability choices is to recognise that outcomes are shaped by how information is delivered and used over time, not by the medium itself. This shift in thinking also aligns with broader moves towards lifecycle-based assessment, where environmental impact is evaluated across the full span of use rather than at a single point in time.
The approach is already being formalised, with the EU’s Ecodesign for Sustainable Products Regulation (ESPR) establishing a framework law that sets strict rules on sustainability, durability, and repairability for goods sold in the EU to promote a circular economy. EU rules also require that large companies publish regular reports on the social and environmental risks they face, and on how their activities impact people and the environment.
The underlying point is that the core arguments that form the digital/print debate are now much more nuanced than they were 10 or 20 years ago.
“Organisations need to strike the right balance based on their operational needs and sustainability obligations, not just to protect the environment but also to identify the most business-efficient processes in which digital and/or print must play a role”.
Taran Rai, Corporate Sustainability Manager at Epson
Learn more at epson.co.uk
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Print is no longer defined by the inefficiencies that once characterised it…as advances in production processes and technology have significantly improved its environmental performance.
Taran Rai, Corporate Sustainability Manager at Epson explains why?
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A profound shift is currently reshaping the sector
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Friedmans stands as a testament to the power of combining traditional textile knowledge with forward-thinking innovation.
“Operating from their UK headquarters, Friedmans now serves a diverse array of sectors, including swimwear, dance, entertainment, sportswear, interior decor, prosthetics, and even pet apparel. With a strategic supply chain that reliably serves clients worldwide”
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"Kornit’s unwavering commitment to transformative technology continues to disrupt the status quo. For business leaders and innovators ready to capture the future of apparel manufacturing, the path forward is clear”
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Burscough, UK, September 14, 2026: Quality Print Services (QPS) has announced it will showcase six printers from across the ColorJet and Roland DG ranges, alongside Nazdar's alternative digital inks, on its stand (150) at The Sign Show 2026.
Taking place in hall 1 of the NEC in Birmingham from 29 September to 1 October, The Sign Show, co-located with The Print Show, gives visitors access to both events with a single registration.
September 2026 - Epson today announces the SureColor SC-F300, a new A3 dye-sublimation printer designed to help small businesses and growing personalisation providers produce professional-quality output with a compact, user-friendly workflow.
The SC-F300 is positioned to help users broaden their product offering – supporting expansion from A4 into
Mortsel – Belgium – September 2026– Agfa has today announced the launch of the Jeti Tauro H3300 HS, a new hybrid UV LED inkjet press that extends its award-winning Tauro family.
Built on technology and insights gathered across the entire Tauro range, the new press is designed to meet the productivity demands of today's print service providers while offering a clear path for future growth.
Summa announces the expansion of its F Series Vantage platform into large-format production environments with the introduction of the F1832, F3220 and F3232.
Designed for high-volume signage, packaging, textile, and industrial applications, the new models extend the philosophy behind the F Series Vantage: delivering productivity gains across the entire workflow.
Alongside the new large-format models, Summa also introduces the F1625CF, a dedicated configuration optimised for dry carbon fibre cutting
United Kingdom – September 2026 – Inkloft, a new specialist digital printing business founded by Gary Weyman and Andy Hancock, has announced its entry into the direct-to-film (DTF) market.
The company has been appointed as a distributor of DuPont™ Artistri® DTF products, including P1600 inks and Artistri Jettable Adhesive JA1100, both now available to purchase online through inkloft.co.uk.
Tokyo, Japan – September 2026 – Seiko Epson Corporation today announced the launch of CONTOURJET, a new brand for its Direct-to-Shape Printing System, combining Epson's proprietary inkjet and robotics technologies to meet the growing global demand for decorating complex three-dimensional objects.
Under the CONTOURJET brand, Epson will deliver a total solution encompassing enhanced system performance, inks, related software, implementation support, and maintenance services.
The offering is designed to help customers improve efficiency in decoration processes, reduce environmental impact, and unlock a wider range of creative designs.
LAS VEGAS, NV. September 15, 2026 – Fiery, LLC, the print industry’s leading innovator of digital front ends (DFEs) and workflow software, today announced it is showcasing an end-to-end portfolio of solutions that power all corners of the digital print room at PRINTING United 2026 in Las Vegas, Nevada.
Fiery’s award-winning products power printing’s broadest range of applications, including commercial print, large format, industrial inkjet, direct-to-film, direct-to-garment, and more.
Franklin, TN – September 2026: Vanguard Digital Printing Systems, a Durst Group Company, returns to the PRINTING United Expo with a lineup that reflects the fast moving, boundary pushing, revolutionary company it has become.
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Birmingham, UK – September 2026 – Perfect Colours has announced its participation in The Print Show 2026, taking place at the NEC Birmingham from 29th September to 1st October.
The company will be offering bespoke, hands-on demonstrations of the Canon UK Colorado M5W, giving visitors the opportunity to witness the technology firsthand and explore how it can transform their production capabilities.
Leicester – UK = September 2026– Vivid Laminating Technologies Ltd, a leading innovator in finishing technology, has announced that its award-winning Veloblade Nexus has been selected by 5 Studio UK, a specialist in large-format print and exhibition stand production, to support the creation of high-quality exhibition stands.
The Veloblade Nexus was chosen for its precision etching and engraving capabilities, which allow 5 Studio UK to deliver premium wood-finished displays for clients across the UK, Europe, and beyond.
Telford, UK – September 2026 – China Print Supplies UK Ltd will unveil the Gongzheng ThunderJet AQ1602S at The Sign Show, offering visitors a hands-on demonstration of its latest entry-level eco-solvent printer at stand S220 + S240.
The ThunderJet AQ1602S is a professional 1.6m eco-solvent printer engineered for high-quality signage, graphics, and display production
Reading, UK – 15 September 2026 – HP has announced it will showcase four machines from its HP Latex portfolio, alongside the HP DesignJet Z9+ and HP PrintOS Production Hub, at The Print Show and The Sign Show 2026.
Taking place from 29 September to 1 October in Hall 1 of the NEC Birmingham, the event will feature live demonstrations and application examples highlighting opportunities across sign-making and wide-format print.
Paris - France – September 15th 2026 – Optitex, a global leader in fashion technology, has today announced the release of O/26.1, the latest evolution of its industry-leading software suite.
The update strengthens the tools that fashion and apparel businesses rely on daily, introducing enhanced pattern design capabilities, more flexible cut planning, and a smoother, more connected cloud experience through OPTINEDCloud, formerly known as O/Cloud.
Clay Cross – September 2026 – Resolute DTF has confirmed it will unveil its latest range of digital cutting solutions at The Print Show 2026, held at the NEC Birmingham from 29 September to 1 October.
The announcement reflects the company's continued commitment to advancing production efficiency across the DTF, vinyl, UV DTF transfer and label sectors.
Visitors to Stand P610 will be given a first-hand look at three cutting systems designed to address the industry's growing demand for accuracy, flexibility and streamlined workflows.
Hamamatsu, Japan – September, 2026 – Roland DG, a leading manufacturer of wide-format digital printing solutions, has announced the launch of the TrueVis MG2 Series, a next-generation UV printer/cutter range comprising the MG2-640 and MG2-300.
Designed to help print businesses increase profitability, the new series combines significantly higher productivity, exceptional print quality, advanced application capabilities and lower running costs in a single integrated UV Print & Cut solution.
September 2026 – Georg+Otto Friedrich GmbH, a fourth-generation German textile manufacturer, today announced its participation in PRINTING United Expo 2026, North America's largest gathering of the print industry.
The company will exhibit at Booth C1996 from 23–25 September 2026 at the Las Vegas Convention Center.
The expo represents a pivotal opportunity for Georg+Otto Friedrich to demonstrate how warp-knitted polyester is reshaping the possibilities of digital printing.
Altrincham – Cheshire – Funki Fabrics has today released its Autumn/Winter 2026 fabric trend report, identifying four key directions set to define the season: warm neutrals, deep jewel tones, vampy cherry reds and dark, moody botanicals.
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According to Funki Fabrics, AW26 marks a decisive shift towards richer, more dramatic palettes.
Cool creams and pale beiges are giving way to toasted beige, camel and biscuit browns, offering warmth and versatility as either standalone tones or a base for bolder accents.
Colombo, Sri Lanka – September 2026 – Winterquilts (Pvt) Ltd., one of Sri Lanka's leading garment manufacturers and exporters, has invested in Coats Digital's award-winning GSDCost solution together with its newly launched AI-powered GSDQuest platform.
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London, UK – September 2026 – The Only Natural International Student Design Competition 2026, supported by Artsthread, has revealed its Category and People's Choice winners.
Selected from an exceptional field of entries from student designers across the globe, this year's winning projects span Fashion and Home, showcasing outstanding creativity, craftsmanship and innovation in the use of natural materials.
Bressanone – September 2026 – Durst Graphics today features its P5 350 CORE, a new 3.5-metre hybrid printing platform designed to serve as an accessible entry point into the wider Durst Ecosystem.
The system brings together proven technologies from across the P5 portfolio, offering print businesses a reliable and future-ready first step into industrial digital printing.
This machine reflects Durst's continued commitment to lowering the barrier to entry for print operators seeking dependable, scalable technology without compromising on quality or performance.
Peterborough -September 2026 – Snuggle, a leading trade fulfilment provider, has today announced it is the first company in Europe to install three Epson G9000 DTF systems, marking a significant expansion of its production capacity to meet surging demand from trade customers across the UK and Europe.
The graphic industry is changing at high speed. Automation, artificial intelligence, personalization, new materials and sustainability are transforming the way products are made while, at the same time, opening up new business opportunities for professionals in the sector.
Against this backdrop, C!Print Madrid 2027 will bring together manufacturers, distributors, printers and professionals from the printing and visual communication world at IFEMA MADRID from January 12 to 14, showcasing the technologies and trends driving this evolution.
This eleventh edition arrives with a strong market response: 90% of its more than 7,000 m² of exhibition space is already booked, with leading companies in the sector such as HP, Epson, Fujifilm, Roland DG, Mimaki, Digidelta and Konica Minolta, among others
Las Vegas – Nevada – September 2026 – BARBIERI electronics, a specialist in colour measurement technology, has announced its sponsorship of the G7+ Exchange, an industry gathering set to take place ahead of PRINTING United Expo 2026.
The event will bring together experts and professionals from across the printing sector to discuss advancements in colour management and print quality.
The G7+ Exchange will be held on 22 September 2026 at the Las Vegas Convention Center, Room N109, as part of the broader PRINTING United Expo.
FREMONT, CA. September, 2026– Fiery, LLC, the leading provider of digital front ends for the print industry, today announced it will host an exclusive webinar titled "Beyond CMYK: From more colours to more impact" on Tuesday, 6th October 2026 at 5:00pm CEST.
The 45-minute session will explore how commercial print businesses can move beyond the constraints of standard CMYK to unlock bolder colours, sharper precision, and stronger margins through expanded gamut printing.
As brands increasingly demand vibrant, exact colour matching, print providers who rely solely on standard CMYK risk falling behind.
London, UK – September 2026 – GREEN GRADS, the platform championing UK graduate eco-activists, will host a free hands-on workshop, Make Art from Waste, as part of the London Design Festival 2026.
Taking place on Monday, 14th September from 2-6pm at 21 Great Chapel Street, W1, the event invites participants to weave their own artwork from workplace textile waste, in partnership with the Surface Design Show.
Led by Green Grad and textile artist Claire Malley (@clairemalleyart), the workshop will guide attendees through the process of designing and weaving a unique piece using varied textile waste, including denim offcuts and recycled yarns.
LOS ALAMITOS, Calif. – September, 2026 – Epson will showcase its latest digital printing solutions at PRINTING United Expo 2026, the annual event bringing together the print industry to explore the latest innovations in commercial, apparel, packaging, wide-format and specialty printing.
Taking place Sept. 23-25 at the Las Vegas Convention Center in Las Vegas, Nevada, Epson will introduce new solutions for textile applications and showcase its extensive portfolio of commercial, industrial and business inkjet solutions.
Wilmington, Delaware – September 2026 – DuPont™ Artistri® Digital Printing Solutions today announced it will demonstrate fully automated direct-to-film (DTF) production live at its booth during the upcoming PRINTING United Expo.
Visitors will witness two Brown Manufacturing Group, Inc. automation lines running the complete DTF process from start to finish, offering a first-hand look at the technology reshaping the future of textile printing
Roland DG Europe has announced its renewed presence at Viscom 2026, the leading international exhibition for the visual communication industry.
The company will use the event as a platform to reinforce its position as an industry leader, while continuing to drive innovation and improvement across the sector.
Viscom 2026 will take place on 28th and 29th October at Allianz MiCo Milano, bringing together exhibitors, innovators, and decision-makers from across the visual communication landscape.r
Agfa will return to The Print Show for the third consecutive year, reinforcing its commitment to the UK print and signage market.
The event takes place at the NEC Birmingham from 29 September to 1 October 2026, with Agfa welcoming visitors to stand P510 in Hall 1.
This year, Agfa is bringing print technology, workflow software and real-world applications together to demonstrate a complete wide-format production environment.
Telford – UK – September 2026 – The Dlican DLI-360s from China print Supplies has probed to be an excellent investment for Promo Trade Print where it will be helping them meet the demand for personalised drinkware!