The Challenge: Standing Firm as the Industry Shifts
The wallpaper landscape has changed dramatically.
Digital printing has lowered the barrier to entry, spawning countless direct-to-consumer brands and pushing much of the market towards faster, cheaper production.
At the same time, manufacturing in the UK has grown steadily harder - rising minimum wage, national insurance, energy and substrate costs all bear down on margins.
Surface Print have embraced all of these challenges - and stand resolutely prepared for the future.
WRITTEN BY FESPA TEXTILE AMBASSADOR DEBBIE MCKEEGAN
Surface Print, a fourth-generation family business based in Lancashire, has built its reputation by refusing to choose between tradition and technology. Facing rising UK manufacturing costs and an industry increasingly drawn to fast digital production, the company invested over £2.6 million in both a state-of-the-art hybrid analogue machine and next-generation HP digital presses.
The result: a distinctive dual capability that lets premium interior brands specify the perfect print method for every design, backed by robust sustainability credentials and a thriving own-brand, 1838 Wallcoverings.
A Legacy Written on the Wall
The family’s roots in the wallcovering industry date back to the 1880s. Great-grandfather Walter Watson entered the wallpaper trade at what would become Crown Wallpapers in Darwen, and four generations of Watsons have followed. In 1990, John Watson struck out to found Surface Print Limited. Today, James Watson and his sister Abigail lead a team of roughly 70 people in Clayton-le-Moors, Lancashire - a workforce James describes, without hesitation, as "one big family."
That heritage matters in an industry where style and ambience are the true commodities. As President of the International Wallpaper Association (a role his grandfather held back in the 1950s), James occupies a rare vantage point on the wider wallcovering sector. His perspective is clear: the wall is an opportunity to display art, and a wallcovering is an art form in its own right.
The Challenge: Standing Firm as the Industry Shifts
The wallpaper landscape has changed dramatically. Digital printing has lowered the barrier to entry, spawning countless direct-to-consumer brands and pushing much of the market towards faster, cheaper production. At the same time, manufacturing in the UK has grown steadily harder - rising minimum wage, national insurance, energy and substrate costs, all bear down on margins.
For a business rooted in traditional craftsmanship, the temptation to follow the industry towards high-speed volume digital was real. But volume comes at a price. Faster digital machines, James notes, often sacrifice print quality and colour strength. Chasing that market would mean abandoning the very thing that makes Surface Print distinctive: its ability to deliver the depth, texture and "hand-painted" character that discerning luxury brands demand.
The challenge, then, was not simply survival. It was how to preserve an artisanal heritage while remaining commercially competitive, and how to make traditional and digital techniques work in concert rather than opposition.
The Solution: Investing in Both Worlds: Surface Print's answer was to invest decisively in both ends of the spectrum.
Championing traditional craft. Three years ago, the company committed over £2 million to a hybrid rotary screen/gravure machine — built, fittingly, by Emerson & Renwick just five minutes away in Accrington. Its six stations can each perform either screen or gravure printing, filling the last two traditional techniques missing from the company's repertoire. At a time when almost no one invests in analogue machinery, it was a bold statement of intent. It also secured the future of surface printing itself: a mechanical process dating to 1838 that uses opaque inks to create a hand-painted effect digital methods simply cannot replicate.
Pushing digital forward. More recently, the company invested nearly £600,000 in three new HP large-format machines, taking its digital fleet to six. These fourth-generation presses bring improved ink quality, greater efficiency and white-ink capability - opening up specialist surface effects and the expensive, exquisite substrates that high-end brands crave, from grass-cloth and linen to silk and cork.
Advising, not just printing. Crucially, Surface Print positions itself as a specialist third-party printer that guides clients to the right method for each design. Nothing here is about the cheapest route to production; it is about the best possible result. That consultative expertise - recommending surface, surflex, screen or digital - is precisely what third-party customers value most.
Embracing technology sensibly. James treats AI as a tool, not an originator. ChatGPT supports administration, AI note-takers summarise board meetings, and data analysis is steadily filtering into operation systems. Design, however, remains firmly human - protecting both creative integrity and copyright.
Building a sustainable foundation. ISO 14001 accreditation focused the entire factory on environmental performance. Solar panels now generate around a quarter of annual electricity consumption, with an industrial boiler replacement underway to cut gas use and rainwater harvesting and water-recirculation projects to follow.
Looking Ahead: The Future of Surface Design
Surface Print's story points to a wider truth about the wallcovering and interior decoration industries. Digital speeds will keep rising, and AI will continue to make operations leaner and smarter. Yet the romance, heritage and craftsmanship of surface printing cannot be prompted into existence - and that is exactly why some traditional customers are returning to analogue methods. In a market where consumers increasingly buy into the story behind a product, authenticity has become a genuine competitive advantage.
For James and Abigail Watson, the path forward blends both worlds: constant investment in digital technology and efficiency, alongside an unwavering commitment to the artisanal techniques that have defined the family for four generations. It is a clear-eyed vision - one that treats style, substrate and technique as inseparable ingredients of a truly beautiful wallcovering.
Listen to the Podcast here:
Rebés's story isn't one of nostalgia - It's a working blueprint for how heritage manufacturers can stay indispensable in a market that rewards speed, certification, and specificity in equal measure. Four million metres of stock mean nothing without the digital printing capability to turn it into something distinctive.
A 150-year name means nothing without the R&D discipline to win a tender for antistatic, carbon-fibre-infused uniform fabric on the first attempt.
Image Credit: Tejidos Rebé
What if the next dress you wore never touched the factory floor?
This is no longer a fringe experiment. It is a maturing production model, backed by genuine material science, real circularity, and an AI-assisted workflow that is becoming more accessible by the month.
Her advice to designers and brands alike is refreshingly practical: start small, get hands-on with an accessible 3D printer, and build fluency before the technology becomes table stakes. The businesses that treat this moment with curiosity, rather than scepticism, will be the ones shaping fashion's next decade rather than reacting to it.
The 2027 FESPA Awards are now open for entry, and the message to businesses across textiles, apparel, interiors and beyond is simple: your work deserves recognition. Every gold winner featured here started in the same place every entrant does - with a project they believed was worth submitting.
As the only independent awards programme with 18 categories dedicated to print and signage, FESPA offers a genuinely global stage, with shortlisted entries displayed at FESPA Global Print Expo in Spring 2027.
Colour Is Too Important to Leave to Chance
Print will always be the part of the garment people see first.
But the sum of all parts — the fabric, the trims, the fasteners, the finish — is what determines whether a design actually delivers on its promise. Brands that continue to treat colour as a single creative decision, rather than a coordinated technical discipline spanning their entire supply chain, will keep paying for it in re-dips, delays, and disappointed design teams.
A Century of Textiles, and an Ever-changing World
Few companies can trace their roots back more than a century and still count themselves among their industry's innovators. Texia, headquartered in Monistrol de Montserrat, Spain, is one of them.
But the story of Texia is not simply one of longevity.
It is a story of continual reinvention. As the textile industry has grown more global and competitive, Texia has repeatedly reshaped its business, investing in technology, developing its own brands, and placing sustainability at the centre of its mission. In doing so, it offers a compelling example of how a heritage manufacturer can lead rather than follow through a period of profound industry change. Image Credit: Texia
What are we craving Ultimately?
The instinct to slow down while simultaneously optimising every measurable aspect of life isn't a passing curiosity. It's a structural response to a world that feels increasingly unstable, and it's reshaping what people expect from their homes, hotels, workplaces and healthcare environments alike.
For the design and manufacturing sectors, this means rethinking both product and process.
The Structual Shift is Real and its Already Here
Volumes are moving east, where digital production is accelerating rapidly. Consumer behaviour has shifted.
Demand is now driven by personalisation, shorter buying cycles, and an expectation of near-instant responsiveness. Regulatory pressure is intensifying, with supply chain transparency now a legal and commercial fact in many markets. And margins? They are under sustained, structural pressure.
This is not a temporary disruption. It is a fundamental reordering of how textile manufacturing must operate.
The Challenge: Standing Firm as the Industry Shifts
The wallpaper landscape has changed dramatically. Digital printing has lowered the barrier to entry, spawning countless direct-to-consumer brands and pushing much of the market towards faster, cheaper production.
At the same time, manufacturing in the UK has grown steadily harder - rising minimum wage, national insurance, energy and substrate costs all bear down on margins. Surface Print have embraced all of these challenges - and stand resolutely prepared for the future.
From Helsinki's printing mill to Paris's Le Marais, discover how Marimekko is scaling a design-led brand with purpose, craft, and bold innovation.
But what makes Marimekko's story compelling is not just its aesthetic legacy?
The word "toxic" carries weight. It conjures danger, harm, and things best avoided.
“Yet in the textile industry - Where between 3,000 and 10,000 chemicals move through the supply chain, a reflexive fear of the term is one of our biggest obstacles to progress.”
This article distils the key takeaways and what buyers, designers, and brands should be asking right now.
What Is the Digital Product Passport?
At its core, a Digital Product Passport is a digital record attached to a physical product - For a printed textile product, this means the DPP would capture data on the substrate, inks and dyes used, the printing process and technology, chemical compliance, environmental impact (including water and energy use), supply chain traceability, and end-of-life instructions.
The Market Gap that Changed Everything
Future Fashion was founded in 2019, timed deliberately to coincide with a pivotal moment in global textile technology: the commercial launch of the EFI Reggiani BOLT Single-Pass digital printing system.
The founders recognised that single-pass architecture had fundamentally changed what was industrially possible - and that Pakistan's domestic market had yet to catch up.
Print is no longer defined by the inefficiencies that once characterised it…as advances in production processes and technology have significantly improved its environmental performance.
Taran Rai, Corporate Sustainability Manager at Epson explains why?
The story of what happens when young designers access digital technology is still being written.
What once was a theoretical sustainability goal seems to have shifted into an active regulatory reality.
Is the Textile Market Finally Recovering?
After a difficult few years, there are genuine reasons for optimism. Duncan was candid about the challenges: "The market for textiles has been very difficult over the last three years. I'm not going to hide the truth there. But the tide is turning.“
A profound shift is currently reshaping the sector
Changing consumer expectations demand greater design diversity, faster turnaround times, and sustainable manufacturing practices.
To thrive, interior brands must adapt their supply chains, bringing production closer to the end consumer and moving away from bulk manufacturing.
Digital textile printing offers a definitive solution to these operational bottlenecks.
Digital transformation doesn't announce itself.
It accumulates - one innovation at a time - until an entire industry looks back and realises the ground has shifted beneath its feet. That's precisely where textiles stands today.
The conversations happening now about AI, automation, sustainability, and digital product passports are not theoretical. They are shaping decisions being made on factory floors and in boardrooms right now.
“By leveraging advanced digital textile printing, Marylene Madou has successfully merged traditional craftsmanship with cutting-edge technology. Her approach offers a blueprint for how independent designers can scale their brands globally while maintaining a minimal environmental footprint.”
The textile industry is undergoing a vital transformation. As the insights from Techtextil and Texprocess reveal, the path forward relies on a combination of sustainable hardware, intelligent chemistry, and seamless digital workflows.
From Zimmer's industrial-scale energy reductions and Stratasys's on-demand 3D embellishments, to Kornit's single-step technical printing and the unified digital ecosystems of NedGraphics and Optitex, the tools for change are here. To stay competitive, brands and manufacturers must adopt these innovations, moving away from fragmented, wasteful processes towards a truly connected, circular economy.
Friedmans stands as a testament to the power of combining traditional textile knowledge with forward-thinking innovation.
“Operating from their UK headquarters, Friedmans now serves a diverse array of sectors, including swimwear, dance, entertainment, sportswear, interior decor, prosthetics, and even pet apparel. With a strategic supply chain that reliably serves clients worldwide”
The apparel decoration industry is decisively moving away from isolated, analogue production tools toward connected digital manufacturing environments.
"Kornit’s unwavering commitment to transformative technology continues to disrupt the status quo. For business leaders and innovators ready to capture the future of apparel manufacturing, the path forward is clear”
Milan, Italy – October 22nd 2026 – Agfa Inkjet Solutions today announced it will present its award-winning Jeti Bronco H3300 HS live at Viscom Italia 2026, taking place 28–29 October at the Allianz MiCo Convention Center.
Visitors can see the hybrid wide-format printer in action at Stand 8 B17/C20, where Agfa will demonstrate its capabilities for sign and display businesses seeking greater productivity without compromising on image quality.
The 3.3-metre Bronco H3300 HS delivers print speeds of up to 450 m²/h while maintaining high image quality, combining the flexibility to handle both rigid and roll media in a single hybrid platform.
Berlin, Germany – 21 October 2026 – NVIDIA today announced that Europe's leading ecosystem partners are adopting the NVIDIA DSX™ AI Factory Platform to build AI factories that minimise water consumption for cooling and use less power for the same AI output.
The platform also helps partners bring new capacity online faster and adapt workload power consumption to support grid reliability.
NVIDIA DSX is a full-stack AI factory reference architecture, co-innovated with the world's leading infrastructure companies, in which compute, networking, storage, software, power and cooling are codesigned as one system.
East Sussex, UK – October 2026 – Vivid Laminating Technologies has announced that Pureprint Group, a leading print and marketing services business, has selected its multi award-winning Veloblade technology for use across its operations.
The decision underscores a shared commitment to innovation and efficiency within the print industry.
Imst – Ostreich – October 2026 – DyStar, a global leader in textile chemistry and innovative solutions, has announced its pivotal role in helping Textildruck Imst (TDI) achieve successful certification of the German "Multitarn" camouflage print.
The achievement, reached within a matter of months despite an ambitious timeline and exceptionally stringent requirements, enabled production to commence on schedule as part of a strategic collaboration with Getzner Textil.
The certification process demanded rigorous standards across colour performance, durability, infrared signature, and safety compliance.
From the outset, DyStar supported TDI by supplying the necessary products, technical expertise, and hands-on application support required to meet these demanding benchmarks.
Milan, Italy – October 2026– Epson will present its latest advancements in signage, UV printing and textile customisation at VISCOM 2026, taking place at Allianz MiCo Milan on 28-29 October.
Visitors can find Epson at Gate 3, Stand G14, where the company's specialists will demonstrate how its newest technologies are helping businesses expand into high-value applications through superior print quality and precise colour management.
As visual communication and personalisation markets continue to evolve at pace, Epson is positioning itself at the forefront of that change.
Leicester, UK – October 2026 – VeriVide is an official RAL Distributor in the United Kingdom, giving UK designers, specifiers and manufacturers direct access to the complete range of RAL colour standard products.
The appointment reinforces VeriVide's commitment to supporting the architecture, interior design, and industrial design sectors with reliable, globally recognised tools for accurate colour communication.
South Normanton – UK – October 2026 – Sun Chemical, a global leader in printing inks, coatings, and pigments, today reinforced the importance of looking beyond colour when selecting dyes for printing inks, urging formulators and manufacturers to weigh performance data alongside colour accuracy to achieve reliable, long-lasting results.
While colour remains a defining factor in dye selection, Sun Chemical emphasises that performance properties are equally critical to a dye's overall suitability for an application.
These include lightfastness, which is shaped by dye concentration, binder composition, substrate, and testing conditions; resistance properties, such as bleed resistance and over-lacquering resistance; and migration behaviour, which can vary depending on the substrate, coating, and storage conditions.
United Kingdom – October 2026 – Textile Skills Centre has announced a new Design to Print Competition in partnership with Prinfab, the UK's leading digital fabric printer.
The competition invites UK schoolchildren aged 5 to 18 to submit original textile designs or artwork for the chance to see their work professionally printed onto fabric.
The initiative aims to give young designers a tangible, industry-standard outcome for their creative work, while introducing them to the practical realities of textile design and digital printing.
Telford, UK – October 2026 – Ricoh UK has announced the return of Print Evolution Live, its flagship industry event, for a fourth consecutive year.
Taking place on 10-11 November 2026 at Ricoh's Telford site, the event will once again bring together leaders from across the print sector to explore the strategic shifts shaping the industry's future.
Karachi – Pakistan – October 2026 – ZIMMER AUSTRIA successfully concluded its participation at IGATEX PAKISTAN 2026, one of the region's leading exhibitions for textile and garment technology.
The event highlighted a growing shift among Pakistani manufacturers toward high-value technical textile production, a trend that aligns closely with ZIMMER AUSTRIA's innovative solutions.
Throughout the exhibition, ZIMMER AUSTRIA demonstrated the capabilities of its #magnoroll and #colaris technologies, both designed to support manufacturers moving into advanced technical textile segments, including coating, printing, and specialty fabric production.
Southend – Essex – October 2026 – Vivid Laminating Technologies Ltd has announced the successful installation of its multi award-winning VeloBlade Nexus cutting system at Guardian Exhibition and Display, a leading name in the exhibition and display industry.
The installation, completed last week, equips Guardian Display with one of the most advanced cutting solutions available, reinforcing the sector's ongoing shift towards greater automation and precision.
Uxbridge, UK – October 2026 – Perfect Colours will host a Celebration in Colour event on Thursday 5 November at the Xerox UK IC Centre in Uxbridge, giving attendees a first-hand look at the new Proficio colour presses in action.
The event will showcase the capabilities of the Proficio range, with live demonstrations featuring a striking collection of fluorescent colours designed to push the boundaries of what print professionals can achieve with colour technology.
Goor – Netherlands – October 2026 – ColGraphix, a company at the forefront of innovation in the transfer paper industry, today announced the appointment of Gijsbert Harmsen as its new Senior Account Manager.
Harmsen brings with him a wealth of industry expertise and an extensive professional network, strengthening ColGraphix's position as it continues to lead the market into a more sustainable and efficient future.
October 2026 – Epson has today featured the availability of the SureColor G9000, the first high-production, roll-to-roll Direct-To-Film (DTFilm) printer in its line-up.
Designed for commercial garment decorators and textile producers, the new printer addresses the industry's growing demand for greater speed, reliability and reduced hands-on maintenance, whatever the production environment.
The SureColor G9000 is built around a complete Epson ecosystem, combining Epson inks, printheads and software with Epson EdgePrint or Fiery Digital Factory RIPs
Frankfurt am Main, 14th October 2026 – With the new premium segment Carpets & Rugs Excellence, the Comfort & Connect area and the Heimtextil Trends 27/28, Heimtextil 2027 is sharpening its offering for a market under pressure.
Running from 12 to 15 January 2027, the leading trade fair for home and contract textiles and textile design will showcase innovations across the entire value chain, from fibres and yarns to designs by international studios, finished collections and complete interior solutions.
Milan, Italy – October 2026 – BARBIERI Electronics, a leading innovator in colour measurement technology, today announced its participation in VISCOM Italia 2026, taking place at Allianz MiCo in Milan on 28–29 October 2026.
The company will exhibit at Booth A14 alongside its Italian distributor, Tecnologie Grafiche, presenting its latest spectrophotometer solutions to the digital printing industry.
Altham – Lancashire – October 2026 – Soyang Europe has announced the appointment of Glen Nunkoo as its new Business Development Manager.
Glen joins the team with over 20 years of industry experience across both hardware and media, and will be responsible for managing customer relationships across the Midlands and North West regions.
Glen's appointment reflects Soyang's ongoing commitment to strengthening its customer relationships and delivering a consistently high standard of service as the business continues to grow.
Clay Cross- UK – October 2026– Resolute DTF today features their R-JET PRO DTF™ UV61-3Di, a UV DTF printer engineered to elevate promotional products with striking three-dimensional effects.
Using advanced tilt print head technology, the new machine produces stunning TPU and Crystal Patch embossed finishes on a wide range of everyday items, offering businesses a new way to differentiate their products in an increasingly competitive market.
SOUTH NORMANTON, UK – October 2026 – Sun Chemical today featured Cinquasia® Magenta D 4200 J, a state-of-the-art Quinacridone pigment engineered specifically for digital ink formulations.
The new pigment delivers vibrant yellowish magenta shades alongside outstanding colour performance, reinforcing Sun Chemical's position at the forefront of pigment innovation for the printing industry.
Ratingen, Germany – October 2026 – Gonzo Design, a full-service advertising specialist covering textile printing, digital printing, signage and vehicle lettering, has invested in Fujifilm's Acuity Triton large-format UV inkjet printer featuring Aquafuze ink technology.
The move marks a significant step in the company's drive to raise print quality, broaden application versatility and improve air quality within its production facility.
Reading – UK – October 2026– Roland DG Europe today highlights the DGXpress ER-641, a dedicated print-only solution designed to help print businesses deliver professional-grade graphics without stretching their budgets.
The new device addresses a growing need in the industry: balancing high-quality output with manageable production costs and everyday workflow demands.
As print businesses look to scale, every investment must work harder to justify its place in day-to-day operations.
The ER-641 has been engineered with this challenge in mind, offering a focused, print-only solution that keeps both initial investment and ongoing running costs firmly in check.
Tokyo – Japan – October 2026 – Klieverik has announced the successful delivery and installation of another GTC131-2000SP FL calendering line, which has safely arrived at its new home with a customer in Japan.
The milestone underscores Klieverik's continued commitment to providing reliable, high-performance machinery to manufacturers across the globe.
Leicester, UK – October 2026 – VeriVide Limited, a leading provider of colour assessment solutions, has confirmed its attendance at the Society of Dyers and Colourists (SDC) Coloration & Finishing Conference 2026, taking place in Bradford on the 15th October.
The company will exhibit throughout the event and deliver presentations on the industry's transition to LED lighting and the evolution of visual and digital colour assessment
Ottawa, Ontario – October 2026 – Corel today announced it will host a live webinar exploring how organisations can unify branding, signage, print and digital work into a single, flexible creative workflow.
The session takes place tomorrow, October 14th , and is open to creative professionals, studio leads and business owners looking to streamline how their teams produce and deliver work across formats.
Bologna, Italy – October 2026 – Valiani, a leading innovator in precision cutting technology, has today announced the launch of its new GEN 2 cutting machine at FAMAART Bologna.
Designed specifically for high-volume matboard production, GEN 2 represents a significant step forward in the industry's pursuit of greater efficiency without compromising on quality.
Fremont – Ca – October 2026 - Fiery, a global leader in digital front end (DFE) technology for print, has announced that the full recording of its webinar, Beyond CMYK: From More Colours to More Impact, is now available on demand.
The session addresses a pressing challenge facing today's commercial print providers: how to move beyond the limitations of standard CMYK to meet rising client demands for bold, brand-accurate colour.
Dubai, UAE – October 2026 – FESPA’s exclusive Leadership Exchange event, FLEX, will return to Dubai on 26 November 2026, bringing together senior figures from across the Middle East's print and signage industries for a day of strategic dialogue and knowledge sharing.
London, UK – October 2026 – Sanderson Design Group plc. has today announced a robust first-half performance, underpinned by sustained momentum across its business and the continued delivery of its focused growth strategy.
The results highlight the Group's growing international reach and its commitment to building a more resilient, sustainable future for the design industry.
Revenue for the period rose to £51.4m, while statutory profit before tax increased by 69% to £2.5m.
Adjusted profit before tax also grew significantly, up 47% to £3.3m
Telford, UK – October 2026 – China Print Supplies UK Ltd has today released its new 2026 price list, introducing new machines, updated bundle deals, and revised pricing across its range of print, cutting, and finishing solutions.
The updated catalogue reflects the company's ongoing commitment to equipping print businesses with reliable, cost-effective equipment as the industry continues to evolve.
With new machinery added to the lineup and refreshed bundle options, China Print Supplies UK aims to make it easier for customers to find solutions tailored to their operational needs and budgets.
Burgdorf, Switzerland / Geretsried, Germany, October, 2026 – Long-lasting performance textiles require solutions that address a wide range of consumer expectations, from lasting freshness and comfort to reliable protection against the elements.
SANITIZED and RUDOLF are highlighting their latest innovations, demonstrating how specialized textile technologies can support the functional durability and wearability of modern apparel.