BARBIERI Electronics To Showcase Precision Colour Measurement Innovation At VISCOM Italia 2026 In Milano


Milan, Italy – October 2026  – BARBIERI Electronics, a leading innovator in colour measurement technology, today announced its participation in VISCOM Italia 2026, taking place at Allianz MiCo in Milan on 28–29 October 2026.

The company will exhibit at Booth A14 alongside its Italian distributor, Tecnologie Grafiche, presenting its latest spectrophotometer solutions to the digital printing industry.

As the print sector faces mounting pressure to deliver faster, more accurate, and more sustainable results, colour consistency remains a critical differentiator for businesses across the value chain.

BARBIERI's presence at VISCOM Italia underscores its commitment to equipping printers and brand owners with the tools needed to meet these rising demands without compromising on quality or environmental responsibility.

At the event, visitors will have the opportunity to see first-hand how BARBIERI's spectrophotometers support reliable and precise colour measurement across a wide range of digital printing applications, from packaging to signage and beyond.

The company's technology is designed to reduce waste, minimise reprints, and help printing operations operate more efficiently and sustainably.

Attendees will also have the chance to meet Viktor Lazzeri, COO and Co-Managing Director of BARBIERI, who will be on-site throughout the event to discuss the company's latest innovations and share his perspective on where the digital printing industry is headed.

Lazzeri and the BARBIERI team will be available to engage with industry professionals on topics ranging from colour accuracy to the broader push toward more responsible manufacturing practices.

This partnership with Tecnologie Grafiche further strengthens BARBIERI's foothold in the Italian market, reflecting the company's ongoing strategy to work closely with trusted regional partners to bring advanced colour measurement solutions closer to the customers who need them most.

Industry professionals attending VISCOM Italia 2026 are invited to visit BARBIERI at Booth A14 to explore the company's full range of spectrophotometer solutions and discuss how precision colour measurement can support their own sustainability and efficiency goals.

About  Tecnologie Grafiche

Our mission? Optimize printing processes while reducing costs.

Tecnologie Grafiche operates in the Graphic Arts sector by offering consultancy, services and tools for color and print quality management.

The experience gained in more than 40 years of activity in the field and the innovative vision of the market, allow us to offer solution solutions, tailored to the specific needs of each company.

About Barbieri

Barbierii Is an internationally recognised leader in colour measurement solutions, delivering cutting-edge spectrophotometers and software that empower businesses and creatives alike to achieve unparalleled precision in printing.

By providing precise and consistent color reproduction on diverse media and printing technologies, we empower our customers to achieve the pinnacle of color quality.

For more information, visit here


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