Durst Meets The Italian Market At Viscom 2026 With The Italian Debut Of Their Hybrid P5 350 CORE

Bolzano, Italy – 26 October 2026 – Durst will participate as Leading Sponsor at Viscom 2026, taking place on 28 and 29 October at Allianz MiCo Milan.

In the year marking its 90th anniversary, the South Tyrolean company returns to the leading event for the Italian visual communication market with a new format, a new location, and the Italian debut of a new printing technology.

Durst's presence at Viscom underscores the company's commitment to maintaining close dialogue with customers, prospects, and industry professionals.

"Our goal has always been to build a consolidated relationship with our customers, based on ongoing collaboration and mutual trust, also fostered by meetings at the trade fair," said Alberto Bassanello, Managing Director of Durst Sales Division Italy. "Viscom therefore represents an unmissable event. We look forward to discovering the event's new format and hope for significant participation."

The centrepiece of Durst's exhibition space will be the hybrid P5 350 CORE, the latest addition to the P5 family, making its Italian debut at the show.

First previewed at FESPA 2026, the P5 350 CORE extends the positioning of the P5 range into the mid-market segment, serving as an entry point into the broader Durst ecosystem.

Built on a "best-of-breed" configuration, the P5 350 CORE combines proven technologies from across the P5 portfolio, including 10 colour channels, an enhanced vacuum system, and LED lamps that support high-speed liquid lamination applications.

The platform is designed to be future-proof, reflecting Durst's XT (Extended Technology) concept, which is built around continuous development, performance optimisation, and the ability to evolve over time through upgrades and expanded application capabilities.

"After the international presentation, we have already recorded a very positive response, with around ten systems sold, three of which in Italy, intended for applications in the trade fair and event sector, for large format and the paper converting world," Bassanello added.

The P5 350 CORE will be in operation for the entire duration of the event, giving visitors the opportunity to see the system in action and learn more about its capabilities alongside Durst specialists present at the stand.

Durst will be located at Viscom stand E14.

About Durst Group:

Durst Group is a privately owned, global technology company with more than 1,100 employees and operations in over 40 countries.

With deep roots in Italian engineering and design - and over 90 years of innovation - Durst develops and markets advanced solutions for digital production, automation, and intelligent manufacturing across industrial applications worldwide. Made in Durst.



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