TEXINTEL LIVE INTERVIEW - Printing’s Next Frontier: Viktor Lazzeri of Barbieri Electronics on Innovation and Opportunity in the Middle East Market

In this conversation, Debbie McKeegan, Texintel CEO and Fespa Textile Ambassador, speaks with Viktor Lazzeri of Barbieri Electronics.

This conversation, recorded live at Fespa Middle East in Dubai, explores the rapidly growing opportunities for the print industry across the region. Barbieri Electronics highlight the strong demand for quality, innovation, and colour accuracy, and the critical role of trusted technology partners in supporting this fast-evolving, increasingly digital market.

Together, the speakers frame the Middle East as a vibrant, optimistic hub where the right print technologies can unlock significant new growth.

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In this interview Viktor Lazzeri of Barbieri Electronics and Debbie McKeegan round up the key takeaways from the Fespa Middle East in Dubai.

KEY TAKEAWAYS:

Here are 5 key takeaways from the conversation:

  • Middle East is a high-growth print market – The region is seen as a rapidly expanding and increasingly important hub for the global print industry.

  • Strong demand for quality and innovation – Customers in the Middle East are actively seeking higher quality output, better colours, and innovative printing solutions.

  • Trusted technology partners are critical – Success in the region depends on working with reliable, forward-thinking partners who understand the market’s evolving needs.

  • Digital transformation is accelerating – The Middle East print market is becoming more digital and technology driven, creating space for advanced colour and workflow solutions.

  • Global connections are tightening – Events like Fespa Middle East help make the print industry a “small world,” connecting markets like Dubai and Barcelona and enabling knowledge-sharing.



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TEXINTEL LIVE INTERVIEW - Expanding Print Possibilities: HP Latex Hybrid Solutions for the Middle East Market with Johan Spies

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TEXINTEL LIVE INTERVIEW - Jon Bailey of Precision Proco rounds up the power of Print, Personalisation and Strategic Partnership