TEXINTEL LIVE INTERVIEW Oscar Vidal, Global Director of Product and Strategy at HP LFP, introduced the HP Latex FS70 W

At the Printing United event in Orlando, 2025 - Oscar Vidal, Global Director of Product and Strategy at HP LFP, introduced the HP Latex FS70 W, a super-wide printer capable of printing at 91 square meters per hour on various materials, including vinyl and outdoor panels.

The printer uses six inks, including white, and maintains high quality at high speeds. It targets the sign and display market, as well as the Interior Decor industry, particularly for digital printing on wallpaper. The technology allows for personalisation and high-quality printing on diverse substrates, enhancing the value of basic products and signalling a bright future for digital decor printing.

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This conversation highlights HP’s latest innovation in digital printing technology—the Latex FS70 W printer. It emphasises the printer’s breakthrough speed and productivity, its ability to deliver high-quality prints across a wide range of materials (including with white ink), and its suitability for diverse applications in the signage, display, and décor markets.

The discussion also underscores the growing importance of personalisation, versatility, and the broader shift from analog to digital production methods within the industry.

KEY TAKEAWAYS

  • The HP Latex FS70 W is the fastest HP Latex printer released, offering high productivity and super-wide (3.2-meter) printing with speeds up to 91 square meters per hour for high-quality jobs.

  • This technology enables printing on a broad range of materials—including vinyl, outdoor banners, faux leather, faux suede, and mica—with high speed and uncompromised quality, including vivid white ink.

  • The printer is uniquely suited for the sign & display and décor markets, supporting new applications like premium wallpaper and personalised decorative items.

  • Personalisation and versatility are emphasised; the solution allows customers to create unique, high-value products for home and office décor.

  • The combination of speed, quality, and compatibility with diverse substrates positions the HP Latex FP70 W as a significant advancement for digital printing, expected to drive growth in digital over traditional analog production.



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