HOW DO YOU SIMPLIFY PRINTED TEXTILE PRODUCTION TO DELIVER INCREASED SALES AND A SUSTAINABLE FUTURE USING DIGITAL TECHNOLOGY?
“The industrial textile landscape holds a great responsibility, in switching to digital technologies such as those provided by Kornit Digital we can make a hugely positive impact, in reducing water consumption using waterless printing technologies, choosing certified inks that are green and kind to the environment with no loss of product quality and in removing toxic chemicals and heavy metals from the production process.”
The Digital Sprint.
As the world’s population increases to reach 8 billion by 2023, so does global affluence – increasing disposable income - creating the pressing requirement for evermore printed products and unfortunately, potentially even more waste. The textile landscape has changed forever, industrial innovations have been evolving for the last decade.
We now face a digital sprint to meet our clients demands as a direct result of the challenges faced during a global pandemic.
Accelerated by the impact of supply chain disruption on some of the world’s biggest brands the print client now requires a collaborative, transparent, and inherently agile service from the textile printing industry. As we move forward into the interrupted beginnings of a new decade, new buying behaviours have been quickly established, both by the consumer and the retailer, and the online marketplace is gaining ground on traditional bricks and mortar business models - this will now continue to shift towards customized production in-line with retail trends.
Manufacturing for the mass marketplace in the traditional format is no longer commercially viable.
A recent report from McKinsey stated that 58% of fashion executives expected that assortment planning was a key area for 2021. The direct result means ‘less is more’, holding less stock and replenishing at speed in-tune with data and sales analytics. In getting closer to the consumer the brand can identify trending sales and replenish stock to meet demand, and on-demand. All of that changes the future of textile printing, traditional technology cannot offer the agility required for post pandemic production. The future safe business must incorporate digital textile printing technology and ensure that it is seamlessly connected to the supply chain, to do so the textile industry and the retail industry must rethink their footprint, they must collaborate to forge deep strategic partnerships - partnerships that are not merely transactional.
In order to adapt for commercial and sustainable success the industry must now move to a digitized platform, upstream and downstream. Customised textile production requires manufacturing agility and a tailored blend of technology and software to maximise manufacturing efficiency.
What are the challenges and how do we invest wisely to achieve our client’s expectations?
The challenge for the traditional textile printer or the entrepreneurial brand lies in its ability to flex to meet demand. The consumer is becoming increasingly aware of their own footprint, sustainability is now a mainstream requirement. That’s good news for all of us, but also puts a focus onto the technologies used during the manufacture of every garment that we wear, every purchase that we make for our homes, interiors and in our commercial transactions.
Choosing the correct technology now will deliver commercial success.
The industrial textile landscape holds a great responsibility, in switching to digital technologies such as those provided by Kornit Digital we can make a hugely positive impact, in reducing water consumption using waterless printing technologies, choosing certified inks that are green and kind to the environment with no loss of product quality and in removing toxic chemicals and heavy metals from the production process. Printing using sustainable technologies offers a whole host of environmentally positive attributes, but perhaps the biggest is in offering the ability to reduce stock and to print on demand and to do so in close proximity to the consumer. The savings for all partners are immense and choosing the correct technology partner is an important factor.
To take advantage of the commercial opportunities offered by global affluence, supply chain demand and our increasing requirement for personalization we have seen many new entrants into the textile space. These businesses are often not burdened by a textile legacy - they offer a refreshing and disruptive sector that is democratizing the textile industry. The footprint of traditional textiles is a thing of the past…
Production agility will be a key factor for the next decade.
As the consumer increasingly continues to navigate online the requirement for design has also accelerated. Freed from the shackles of mass production the designer and consumer demand a diversity that can only be delivered using digital technology at speed. Digital textile printing has injected a new energy into the design community, and we see a plethora of creative brands utilising on-demand print. Buying direct from the print source and often using 3rd party fulfillment, products range from apparel, sportswear and childrenswear to customized Interiors, home furnishing, furniture and accessories. Equally we also see many industrial textile mills shifting to digital technologies to meet the demands of the commercial market for high volume production and product diversity at speed.
Simplifying the production process offers the designer, brand owner, the consumer, and the planet a sustainable future.
Innovative digital textile printing technologies such as the Kornit - Presto – offer a sustainable digital textile printing solution. A single step production process that enables agile, efficient, and economical manufacturing.
Green technologies will ensure a future where on-demand production removes excessive waste from the textile industry and the retail sector to offer an environmentally secure pathway for our industry and the planet.
For more information, visit the Kornit website.
The story of what happens when young designers access digital technology is still being written.
What once was a theoretical sustainability goal seems to have shifted into an active regulatory reality.
Is the Textile Market Finally Recovering?
After a difficult few years, there are genuine reasons for optimism. Duncan was candid about the challenges: "The market for textiles has been very difficult over the last three years. I'm not going to hide the truth there. But the tide is turning.“
A profound shift is currently reshaping the sector
Changing consumer expectations demand greater design diversity, faster turnaround times, and sustainable manufacturing practices.
To thrive, interior brands must adapt their supply chains, bringing production closer to the end consumer and moving away from bulk manufacturing.
Digital textile printing offers a definitive solution to these operational bottlenecks.
Digital transformation doesn't announce itself.
It accumulates - one innovation at a time - until an entire industry looks back and realises the ground has shifted beneath its feet. That's precisely where textiles stands today.
The conversations happening now about AI, automation, sustainability, and digital product passports are not theoretical. They are shaping decisions being made on factory floors and in boardrooms right now.
“By leveraging advanced digital textile printing, Marylene Madou has successfully merged traditional craftsmanship with cutting-edge technology. Her approach offers a blueprint for how independent designers can scale their brands globally while maintaining a minimal environmental footprint.”
From Helsinki's printing mill to Paris's Le Marais, discover how Marimekko is scaling a design-led brand with purpose, craft, and bold innovation.
But what makes Marimekko's story compelling is not just its aesthetic legacy?
The textile industry is undergoing a vital transformation. As the insights from Techtextil and Texprocess reveal, the path forward relies on a combination of sustainable hardware, intelligent chemistry, and seamless digital workflows.
From Zimmer's industrial-scale energy reductions and Stratasys's on-demand 3D embellishments, to Kornit's single-step technical printing and the unified digital ecosystems of NedGraphics and Optitex, the tools for change are here. To stay competitive, brands and manufacturers must adopt these innovations, moving away from fragmented, wasteful processes towards a truly connected, circular economy.
Friedmans stands as a testament to the power of combining traditional textile knowledge with forward-thinking innovation.
“Operating from their UK headquarters, Friedmans now serves a diverse array of sectors, including swimwear, dance, entertainment, sportswear, interior decor, prosthetics, and even pet apparel. With a strategic supply chain that reliably serves clients worldwide”
The apparel decoration industry is decisively moving away from isolated, analogue production tools toward connected digital manufacturing environments.
"Kornit’s unwavering commitment to transformative technology continues to disrupt the status quo. For business leaders and innovators ready to capture the future of apparel manufacturing, the path forward is clear”
The Urgent Need for Sustainability at Scale
The transformation at Coats provides a vital blueprint for the wider textile and apparel sector. True sustainability cannot be achieved in silos. As Dearing emphasised:
“Cross-industry collaboration is the engine of meaningful change. Brands, machinery suppliers, chemical providers, and fibre producers must act as an interconnected ecosystem”
Today’s customers demand superior product quality, real-time data visibility, and lightning-fast turnaround times.
For large-scale garment decorators, managing these expectations while balancing seasonal demand fluctuations - such as the massive surges seen during Black Friday - presents a monumental challenge.
"Relying on transactional vendor relationships and outdated legacy equipment is no longer sufficient to secure long-term stability and growth.”
Printing method is never a secondary detail. It shapes the entire life cycle of a product, from concept to customer. In today’s fashion industry, where margins are tighter and speed matters more than ever, technical knowledge has become a competitive advantage.
“The future of textile design belongs to professionals who can combine creativity with execution, aesthetics with practicality, and vision with production reality”.
Are we witnessing the reinvention of Merch driven by adaptive, digital technologies?
The commercial opportunity presented by printed, personalised merchandise is already a lucrative revenue stream; it is the core driver of growth in a multi-billion-pound industry. And the mandate for print businesses is clear: automate, adapt, and offer undeniable added value, or choose to gradually lose market share.
Powderless DTF is an important area of innovation. It deserves research, investment, and thoughtful development.
“But at its current stage, it often feels like the industry is attempting to commercialize the concept ahead of the underlying chemistry and system readiness”.
All Apparel Manufacturers face an Urgent Mandate: “Automate or be Left Behind”.
Industry leaders like Super Nova Sports and Ryozo International were struggling with severe pre-press bottlenecks and unsustainable fabric waste. By integrating AI Sublimation Software into their workflows, these forward-thinking businesses eliminated manual variable data entry, boosted fabric efficiency to over 80%, and reduced delivery times by more than half, establishing a highly profitable, agile, and environmentally responsible production model.
The Future of Manufacturing belongs to those who Embrace Connected Digital Ecosystems
“Whether you produce garments, car interiors, or home furnishings, the transition from creative concept to production-ready product often remains fragmented. Design teams work tirelessly to develop compelling materials, yet technical teams struggle to interpret these visions without losing data along the way.”
The European digital wallcovering marketplace is expanding at an impressive rate.
“For print professionals and interior designers, this transition presents a distinct set of challenges. Achieving flawless colour consistency, managing complex substrates, and meeting stringent environmental standards are no longer optional extras; they are fundamental requirements for commercial success.”
If you're looking to optimize your website for AI search, hang onto your cowboy hat. It's the Wild West out there. Former (and current) SEO companies see the handwriting on the wall as more search moves from traditional SEO to AEO (answer engine optimisation). Opportunists are popping out of the woodwork.
(There are good options out there, but vet them carefully.)
A swimsuit might start life as a sketch. By the time it reaches the shop floor, dozens of hands have touched it - designers, dye houses, printers, trim manufacturers, quality controllers. Each one interprets colour in their own way, under their own conditions, with their own tools. The result is often a product that looks nothing like the original vision.
The invention, a dark adsorbent material that can be added to wastewater and separated with a magnet, builds on the team’s 2022 breakthrough in microplastics removal, extending performance to much smaller particles and more complex wastewater.
Microplastics are an increasing global concern, with growing evidence of their presence in water systems.
The researchers say the ability to remove micro‑ and nano‑plastics under practical conditions sets this work apart.
Winterthur – Switzerland - July, 2026 – Recycling Powerhouse Ltd. was established in July 2026 to industrialize, standardize and scale textile recycling.
Based in Switzerland, the venture will operate a franchise-driven business model that enables the production of high-quality, certified recycled yarns.
The project is supported by the following partners: Rieter Group, the world’s leading system supplier for natural and man-made fibers, Säntis Textiles, a Swiss textile engineering company, and Valvan, a Belgian sorting technology company.
Singapore, July 2026 – DyStar, a leading specialty chemicals company with more than a century of expertise in product development and innovation, today announced the release of its FY2025 Sustainability Report, marking a significant milestone in its sustainability journey and reinforcing its commitment to long-term value creation
Germany, France and the Netherlands are advocating coordinated European action against ultra-fast fashion.
The three Member States raised the topic at today’s EU Environment Council in Luxembourg, and called on the European Commission to make existing and planned EU provisions more effective against short-lived, low quality textiles.
Their call was supported by other Member States, including Slovenia and Denmark.
LONDON, June 11: Textile Exchange has published its new polyester Life Cycle Assessment (LCA) study, providing robust, accurate, and credible data to strengthen the fashion, textile, and apparel industry’s understanding of the impacts of different types of polyester production.
The study is the second in a series of LCA studies led by Textile Exchange and addresses key gaps and limitations in the LCA data currently available for polyester.
Widnes, Cheshire - 5 June 2026 – On World Environment Day, Roberts Group International has announced a pioneering partnership with St Helens Council, Seamster & Shepherd, and Hope Academy.
The initiative, titled Hope for the Earth: From Reclaimed Textiles to Sustainable Student Fashion Show, empowers students to transform reclaimed textiles into original fashion pieces ahead of a summer showcase event in July.
The collaborative project addresses the urgent need for circularity in the fashion industry by bringing the sustainability message directly into the classroom.
Shenzhen, June 2026 – To address the urgent need for sustainable practices and digital transformation within the global fashion industry, the Intertextile Shenzhen Apparel Fabrics and Yarn Expo Shenzhen will return from 9 to 11 June 2026.
Held at the Shenzhen Convention and Exhibition Center, the event will host over 600 international exhibitors across 45,000 square metres.
The innovative washing process SMART WASH represents a modern, high-performance, and environmentally conscious approach to textile care.
The targeted combination of the products BEIPLEX GREEN, BEICLEAN ECO, BEIPUR ANP, BEIBLEACH WP 35, and BEIACID CIT creates a holistic, sustainable washing and bleaching concept.
Stuttgart, Germany – May 2026 - Global Organic Textile Standard (GOTS) certification continued to grow in 2025, with nearly 18,000 certified facilities worldwide, despite ongoing geopolitical uncertainty and rapidly evolving regulatory requirements across global textile supply chains.
New figures released today in the 2025 Annual Report for Global Standard, the nonprofit that owns and operates GOTS, show that uptake of robust, independently governed sustainability standards remains a priority for companies seeking to manage risk, substantiate claims and meet rising expectations on transparency and due diligence.
Kyocera Document Solutions has highlighted its FOREARTH, a pioneering water-free textile production concept designed to drastically reduce energy consumption and greenhouse gas emissions.
By addressing the critical need for sustainable manufacturing, this innovation sets a new standard for the textile industry, minimising environmental impact while streamlining the entire printing process.
ECCO, in partnership with Spinnova, announces the launch of the limited edition ECCO BIOM® 720, a first-of-its-kind shoe utilising an often overlooked leather by-product, transformed into a protein-based fibre.
The fibres are produced using patented technology that advances material innovation while reducing waste and supporting full resource use across the leather and textile industry.
Newark - Delaware - May 2026 – The global digital textile printing market is set for a substantial transformation, having crossed a valuation of USD 6.1 billion in 2025.
According to recent market forecasts by FMI, the sector is projected to surpass USD 6.6 billion in 2026, expanding at a compound annual growth rate of 7.7 per cent.
Driven by the urgent need for sustainable production and fast fashion customisation, the market is on track to reach a total valuation of USD 13.9 billion by 2036.
Cagliari - Italy – May 2026 – To address the escalating crisis of water scarcity in the Mediterranean basin, the Interreg NEXT MED Programme has officially announced the launch of the SWAMED project.
This international initiative introduces smarter irrigation systems and modern agricultural technology to farming communities across the region. By deploying innovative, data-driven solutions, the project seeks to safeguard the future of agriculture in areas where every drop of water is critical for survival and economic stability.
The SWAMED project is spearheaded by the Università degli Studi della Campania "Luigi Vanvitelli" in Italy, operating in close collaboration with a strategic coalition of partners from Tunisia, Egypt, Greece, and Türkiye.
Washington DC - 24 April 2026 – The Bezos Earth Fund has announced a $34 million commitment to advance breakthrough sustainable materials for the global fashion and textile industry.
Working with leading scientists across the United States, these new grants aim to reinvent the fabrics used in everyday clothing, focusing on next-generation materials that replicate the feel of rayon, silk, and cotton while drastically improving upon the environmental impact of conventional manufacturing.
ISTANBUL, Türkiye – April 2026 – In a critical step towards securing a sustainable and ethical future for the global textile industry, Textile Exchange and the Organic Cotton Accelerator have officially announced the comprehensive agenda for the upcoming Organic Cotton Summit.
This vital industry event is scheduled to take place from the 2nd to the 4th of June 2026 at the Istanbul Marriott Hotel Sisli in Türkiye.
By bringing together global stakeholders, the summit aims to urgently address the pressing challenges facing agricultural supply chains and to build organic cotton systems that are resilient, fair, and economically viable for all participants.
Manchester, UK – April 2026 – John Hogg Technical Solutions has announced a strategic minority equity investment in SwitchDye Limited, a University of Leeds spin-out.
This vital partnership aims to rapidly scale SwitchDye's pioneering CO2-responsive, drop-in dyeing system, answering the urgent industry need to significantly reduce chemical intensity, energy use, and water consumption in the dyeing of polyester and other synthetic fibres.
April 2026 - As sustainability expectations rise across the fashion industry, Lectra has announced the publication of a new document aimed at helping brands reduce their environmental impact while remaining competitive.
The newly released insights detail how fashion brands can overcome the four main barriers to sustainable product development, providing the necessary data clarity to make better, environmentally conscious decisions.
London - April 2026 – In a decisive response to the escalating global need for urgent climate action, Ricoh today announced a comprehensive revision of its environmental, social, and governance targets.
Launched as a cornerstone of its fiscal 2026 mid-term strategy, the company is significantly accelerating its efforts to realise a decarbonised society.
By raising its greenhouse gas emissions reduction goals and renewable energy adoption targets, Ricoh is firmly linking sustainable innovation with its global business operations to lead the industry toward a greener future.
The organisation has elevated its fiscal 2030 target for reducing Scope 1 and 2 greenhouse gas emissions from 63 percent to 75 percent, compared with fiscal 2015 levels.
Zhanjiang, China - 26 March 2026 – BASF today announced the official inauguration of its state-of-the-art Verbund production site in Zhanjiang, Guangdong Province.
Covering four square kilometres, this €8.7 billion facility represents a paradigm shift in sustainable chemical manufacturing.
Fully powered by renewable electricity, the site reinforces BASF’s market position in China whilst addressing the urgent global need for decarbonised industrial processes.
Employing over 2,000 people, the Zhanjiang site produces a highly diversified portfolio of basic chemicals, intermediates, and speciality chemicals.
Stockholm – Sweden – March 2026 – The H&M Foundation has announced the launch of a practical, open-source workshop toolkit designed to help organisations across the textile industry apply its innovative System Map.
Introduced earlier in 2024, the System Map is a visual framework that reimagines the fashion industry as an interconnected ecosystem.
Now, this comprehensive toolkit empowers brands, suppliers, policymakers, and investors to turn systemic insights into actionable strategies, identifying crucial leverage points to halve greenhouse gas emissions every decade until 2050 while enabling a just transition.
March 21st 2026 – To mark the International Day of Forests, Lenzing Group has announced its continued and unwavering dedication to global forest conservation and ecological resilience.
As the world faces unprecedented environmental challenges, the company is taking decisive action to ensure that the preservation of healthy forests remains firmly embedded in its sourcing strategy and product innovations.
San Francisco – March 2026– The Apparel Impact Institute (Aii) has today announced the launch of its innovative Energy and Carbon Benchmark.
This vital new tool is designed to provide fashion brands and their global suppliers with a unified reference point for measuring energy consumption and greenhouse gas (GHG) emissions across textile manufacturing facilities worldwide.
London – March 2026 – The Better Cotton Initiative (BCI) has announced a new collaboration with global non-profit the Soil Health Institute (SHI) and national ag-tech provider Growers Guide to support cotton producers across the United States in strengthening their soil conservation practices.
The partnership will fund intensive on-farm data collection to equip producers with actionable, data-driven insights aimed at improving soil health and reducing chemical inputs.
Amsterdam - March 2026 - Sappi Europe, a leading provider of sustainable paper and packaging solutions, represented the company at this year's AWA Global Release Liner Summit in Amsterdam.
Under the theme of "Innovation and Sustainability," Sappi's Director of Sustainability Sarah Price and Manager of Technology & Development Wolfgang Hoffmann led a well-received session titled "Navigating Sustainability: Accelerating Together."
Nottingham, UK - 6 March 2026 – Worn Again Technologies has announced the start-up of its Textile-to-Fibre Accelerator plant in Winterthur, Switzerland, marking a major step towards commercialising its chemical recycling technology.
The facility provides real-world validation of a process designed to recover and regenerate polyester and cellulose from end-of-life textiles, proving the technical and economic feasibility of polycotton recycling at scale.
Oban – Scotland – February 2026 - OCEANIUM has highlighted OCEAN INK®, the world's first fully biodegradable, water-based ink derived from sustainably farmed seaweed.
This groundbreaking innovation is poised to transform the luxury textile, printing, and packaging industries by offering an eco-friendly alternative to conventional harmful inks.
As industries worldwide face mounting pressure to adopt sustainable practices, OCEAN INK® addresses a critical gap in the market.
BIRMINGHAM, UK – February 2026– Hollywood Monster, a prominent leader in large format print and signage, has reaffirmed its commitment to environmental stewardship by aligning its core service offerings with rigorous Environmental, Social, and Governance (ESG) criteria.
The initiative is designed to ensure that bold visual branding supports, rather than hinders, corporate sustainability goals, offering a definitive solution for businesses navigating complex compliance landscapes.
February 2026 – Printful, a leading on-demand printing and fulfilment company, has released comprehensive insights detailing how the shift towards on-demand manufacturing is critical in addressing the fashion industry's contribution to global textile waste.
The company highlights that traditional manufacturing models, which rely on volume-based assumptions, are the primary drivers of the millions of tons of garments sent to landfills annually.
The traditional fashion supply chain is often optimised for speed and volume at the expense of environmental responsibility.
Lenzing / Stockholm, February , 2026 – The Lenzing Group is taking another strategic milestone by acquiring a controlling majority in the Swedish innovation company TreeToTextile AB.
This step strengthens Lenzing’s position as a leading provider of sustainable, wood‑based specialty fibers and expands its innovation pipeline with a highly scalable, patent‑protected technology platform.
The transaction is executed through the issuance of new shares
Eerbeek, February , 2026 – Paper mill Coldenhove in Eerbeek has made a significant investment in sustainability with the purchase of an electric boiler (E-Boiler).
This innovative electric boiler was installed alongside the existing steam boiler, giving Coldenhove a hybrid system for steam generation.