TEXINTEL LIVE INTERVIEW - PRINFAB’S OLIVER MUSTOE-PLAYFAIR SHARES HIS INSIGHTS ON BUILDING A CUSTOMER CENTRIC DIGITAL TEXTILE PRINTING BUSINESS

Oliver Mustoe Playfair of Prinfab and Graeme Richardson-Locke of Fespa discuss Prinfab's focus on innovation, technology, and efficiency, emphasising their commitment to sustainability and transparency in the supply chain.

Over the past eight years, there has been a growing demand from customers for organic and sustainable fabrics, though traditional quality and value-driven fabrics remain popular. Prinfab has implemented waste minimisation strategies and leverages digital print technology from their partner Epson to reduce errors and waste, aiming for "first time every time printed output.."

The company boasts a high Trustpilot rating, reflecting their dedication to customer service and consistent, frictionless experiences.


Key Takeaways:

  • Sustainability and transparency are increasingly important to Printfab's customers, who demand more organic and sustainable fabrics as well as detailed information about the supply chain.

  • While sustainability is a key focus, the quality and value of the fabrics remain the primary drivers for customers, as the best-selling fabric is still not organic.

  • New customers in the print-on-demand space tend to be more focused on sustainability and supply chain transparency compared to established customers, but it remains a priority for Prinfab's future plans.

  • Print Fab's digital printing equipment from their technology partner Epson, helps minimise waste in providing consistent, high-quality printed output and by reducing the likelihood of print failures, which is the largest source of waste in their operations.

  • The company provides a seamless and frictionless customer experience, as evidenced by the positive experience shared by the speaker and the company's high Trustpilot rating.

  • Printfab's commitment to customer service and its focus on fabric printing as a specialised area have contributed to its success in delivering a consistently great customer experience.





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TEXINTEL LIVE INTERVIEW - PRINFAB’S HARRY MUSTOE-PLAYFAIR SHARES HIS INSIGHTS ON TECHNOLOGY FOR PRINT-ON-DEMAND