TEXINTEL TALKS - EPISODE 041 - DUNCAN FERGUSON ON HOW EPSON ARE TRANSFORMING THE TEXTILE PRINTING LANDSCAPE
Written By Debbie Mckeegan
Epson technologies have been at the forefront of the textile industries evolution and the development of new emerging markets.
Duncan Ferguson is the vice president of commercial and industrial printing for Epson Europe, and responsible for Wide Format Textiles and Labels.
In our latest interview we discover how Epson is driving change and how the industry must evolve at speed to meet both consumers expectations and the evolution of the global textile marketplace...
What’s driving change and accelerating the demand for digital textile printing?
Probably the two main trends that we are seeing are personalization and the requirement for customization – fast fashion – in the wider sense. Fast fashion as a concept has driven the demand for shorter print runs, quick turnaround and reduced stock holding. All of these factors enable close proximity production and are responsible for the exponential growth of digital textile printing in Western Europe where businesses are successfully competing against the more traditional print routes coming out of Asia.
TEXINTEL TALKS - EPISODE 041 - DUNCAN FERGUSON ON HOW EPSON UK ARE TRANSFORMING TEXTILE PRINTING
DEBBIE MC
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