TEXINTEL TALKS - EPISODE 133: Innovating Design and Printed Wallcoverings: How CARO Group are leveraging Canon UVGel digital print technology alongside AI creativity.
In this podcast episode, Debbie McKeegan interviews Marta Naranowicz, the creative director at Caro and online Decor brand Feeby based in Poland.
Together they explore the evolution of digital wall coverings, and the impact of the latest technologies alongside AI creativity for the printing industry.
Marta shares insights on sustainability, customisation, and the importance of innovation in design, as well as offering practical advice for designers and brands looking to expand into the lucrative wall coverings marketplace.
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KEY TAKEAWAYS:
Marta started her career at Caro in production, gaining valuable insights.
The installation of the Canon / Fotoba wallpaper factory during COVID sparked Marta's passion for print.
Caro invested in new equipment to meet customer demands for wallpaper.
Sustainability and automation are key trends in the printing industry.
AI technology allows for rapid creation of new collections.
Digital manufacturing has significantly sped up production processes.
Marta emphasises the importance of creativity in design and printing.
Personalisation is a growing expectation among customers.
Designers should not be afraid to embrace new technologies.
Choosing the right print supplier is crucial for success.
CHAPTERS:
00:00 Introduction to Wall Coverings and Career Journey
02:39 Passion for Print and Digital Technologies
06:54 Innovations in Wallpaper Production
13:04 The Impact of AI on Design and Production
19:13 Sustainability and Customization in Printing
24:57 Case Studies and Creative Projects
30:50 Advice for Designers and Print Suppliers
