TEXINTEL LIVE INTERVIEW WITH MICHAEL CZERWINSKI CO-FOUNDER OF GREENGRADS

In this conversation, Cary Sherburne of What They Think, USA interviews Michael Cherwinski, co-director and producer of Green Grads, discussing the initiative's mission to support new design talent and foster a community among graduates.

Michael shares his background in ceramics and public engagement, emphasising the importance of networking and collaboration among designers.

“Green Grads organizes events and showcases to highlight the work of these talented environmentally conscious graduates and help them gain visibility and opportunities” Michael Czerwinski Co-Founder.


Key Takeaways:

  • Michael's background as a trained ceramist and his transition to public engagement work at the Design Museum, where he became dissatisfied with brands only focusing on new products. This led him to the mission of nurturing new graduate talent through Green Grads.

  • The importance of building a strong community among the Green Grads alumni, who connect and support each other through channels like a WhatsApp group. This community aspect makes Green Grads attractive to external stakeholders like journalists and investors.

  • The collaborative approach between Michael and Barbara Chandler, leveraging their complementary skills and networks to effectively reach out to media and potential partners for Green Grads events and initiatives.

  • The shift in their PR strategy, moving beyond just relying on personal contacts to focusing on generating strong, bespoke PR that highlights the quality and impact of the graduate work showcased through Green Grads.

WHAT IS GREEN GRADS?

GreenGrads, is a ground-breaking initiative founded by Barbara Chandler and Michael Czerwinski with the bold mission of nurturing the next generation of sustainable designers, product creatives, and environmental engineers. It offers a unique platform to promote and support young innovators, fostering a vibrant community where ideas thrive, and real-world impact is made.

HERE IS WHAT OUR GREEN GRADS SAY ABOUT US:

“Our generation is part of tomorrow’s solution.”

“I am just so happy to be a GREEN GRAD – it’s joining me up with so many other like- minded creatives and I feel so much more effective!”

“We graduates can work outside industry and show it’s urgent to act now.”

“We makers must consider the impact of our design, and help others to do the same.”

“I am a GREEN GRAD because design is a game changer for social and environmental injustice.”

“We GREEN GRADS combine technology with activism.”

Who supports Green Grads:

*Special Thanks to Fespa and Epson for their ongoing sponsorship, with an ear for Eco Textiles and of course: Anglepoise, Another Country, Benchmark, Camira, Case Furniture, Design Centre Chelsea Harbour (our headline sponsor), Designers Guild, Epson, Heal’s, Informare, Epson UK, Ercol, FESPA, Imageco, Little Red Rooster, Naturalmat, Nick Munro, Planit-ie, PriestmanGoode, Prinfab, SCP, Tom Faulkner, Urge Collective, Viaduct, Zetteler PR





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TEXINTEL LIVE INTERVIEW WITH YOHAAN KUKREJA AT GREEN GRADS, YORKTON WORKSHOP - LONDON 2024