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PRINTFULLNESS : A DIGITAL STATE OF MIND AND MACHINE : SPAWNING THE NEXT INDUSTRIAL REVOLUTION

IMAGE CREDIT: DEBBIE MCKEEGAN COLLECTION - PERIOD LIVING MAGAZINE

IMAGE CREDIT: DEBBIE MCKEEGAN COLLECTION - PERIOD LIVING MAGAZINE

IMAGE CREDIT:  DEBBIE MCKEEGAN  - THE BOTANICAL COLLECTION

IMAGE CREDIT: DEBBIE MCKEEGAN - THE BOTANICAL COLLECTION

The future of Textile printing is the Keystone to Sustainable Textile manufacturing.

Whatever the scale, whatever the discipline, Digital textile printing solutions abound and the Industry is shifting to a new age of Industrialisation. We are all willing, collaborative participants in next Industrial Revolution.

Primarily driven by the simple pixel, technology and imagination combined, have spawned and re-spawned progress beyond anyone’s expectation or prediction.

From the Creative designer to the hardened production professional, Digital technologies have ignited a sense of purpose and initiated a generation of boundless possibilities to create and nurture a new future for Textiles.

This progress is amply demonstrated in recent surveys, among them Smithers Pira, who predict 20 plus percentage growth for the Digital Textile Market in the years to 2025, a growth rate that exceeds anything achieved during the original Industrial Revolution.

It’s a growth of Design, of Process, of Production, and perhaps above all, of Demand.

Yet…as the processes have changed, so have the products.

Capsule collections, Personalisation, and Designer flights of fancy are now the new normal, and the millennial generation are driving change, it’s their Industrial Revolution after all!

The issues of Eco culture, Sustainability, Speed to market, and Personal choice now dominate the growing demand for Apparel, Athleisurewear, and Luxury haute -couture.

As the speed of the digital production process accelerates, so does the need for the Industry to focus on pain-points that were once peripheral, but are now central to the entire issue.

At last, an equilibrium is founded alongside the many new technological options that Digital innovations offer, delivering the means to satisfy the new touchstones of progress.

Digital Printing is super-fast, it is eco-friendly, consumes virtually no water or electricity, and offers degrees of customisation and speed to market previously only dreamed about.

In this new world, mind and machine work synchronously to fulfil burgeoning expectations, and, with every new milestone reached, the view changes, and as more and more horizons are revealed, so the demands on the technology increase, and the positive impact of a new generation deliver Industrial solutions at an exponential rate.

It’s called Printfullness: Where mind and machine work seamlessly together to solve the issues of a consumer society.