COVID-19 ACCELERATES OPPORTUNITIES FOR THE ONLINE FUTURE OF TEXTILES WITH ECOMMERCE
THE WEEKLY THREAD: COVID-19 AND THE ONLINE FUTURE OF PRINT
Written by Debbie McKeegan
CEO TEXINTEL
As the COVID-19 pandemic plays out there’s one clear message?
Ecommerce is the future...this has been predicted for some time, but the COVID-19 pandemic has forced an acceleration in consumer behaviour!
Online sales in a pandemic aren't merely convenient, casual browsing experiences, there are much wider implications and with them opportunities...
Ecommerce is currently saving lives!!
As we emerge from the COVID 19 pandemic as startled rabbits in the glaring light of an invisible enemy!! The fear of infection and a new era of contagion consumerism (a new hybrid) is palpable!
So how is this good news for the print industry?
We already have the technology to full-fill a supply and demand business model. Digital print is primed and acutely enabled for print demand on demand!
So where are we seeing current growth?
Entrepreneurs, B2B and B2C businesses across the globe are primed and ready for action! If your not online you should be. Armed with an arsenal of digital technologies these are the businesses that will grow and thrive beyond the pandemic.
Sustainability is the future of Textile manufacturing?
Textiles are a staple! We can’t live without them and they touch every aspect and every sensation within our lives! However let's remember what started this pandemic? Climate change - As we encroach on the natural habitats of the world we face the consequences!! Sustainability has to be embedded in the future of manufacturing. The post-covid consumer will demand change.
Could Web-to-Print provide the best circular economy solution of all?
Design is key here and products that are designed for a circular economy will see exponential growth. Consumers do care, the current crisis has surely proven that as humans we can all become one, in survival mode, and when called for, we can move as a herd to protect life’s very existence.
We have all just participated in this real-time experience?
In essence a Lockdown to protect our species...and if we can apply the same energy to protect the planet, then we will collectively solve the issues of climate change!
Commerce is always about supply and demand!
Those that can claim success for the future will be online and in-line for commercial, Sustainable Success!..
