TEXINTEL LIVE INTERVIEW WITH HALEY DESIGN STUDIOS: On Design Industry Trends and Interior Decoration

At the Heimtextil event in Frankfurt, 2025, Debbie McKeegan interviews Richard and Rebecca Haley of Haley Studios…

Richard and Rebecca Haley from Haley Studios discussed the resurgence of artisan craft and maximalism in the design industry, emphasising the demand for textured, hand-crafted murals. They noted a shift away from flat, digital designs towards more tactile, imperfect pieces. Wallpapers, particularly murals, are a significant market for them, with a growing interest in high-profit, unique designs. They highlighted the importance of substrate variety and the evolution of digital printing to enhance design aesthetics.

Haley Studios launched their own brand of murals, aiming to balance commercial viability with creative integrity, focusing on high-quality, impactful designs.


KEY TAKEAWAYS:

  • Trends in the design industry include a resurgence of oriental and layered garden designs in murals, with a focus on artisan skill, depth, and texture.

  • Maximal-ism is on the rise, with designs wrapping around entire rooms, and there is a desire for human-created art with imperfections over polished, AI-generated designs.

  • Wallpapers, especially murals, are a key focus area for Haley Studios, and they have launched their own mural brand to capitalize on the high profit potential.

  • The availability of innovative substrates like velvet and non-woven flock has allowed digital wallpapers to better echo and enhance the design.

  • Haley Studios values creating exceptional, high-quality designs over solely focusing on commercial trends, and their own brand helps them identify successful designs and support the main studio.




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TEXINTEL LIVE INTERVIEW WITH KARLOS GORDOBIL OF AVA: The Latest Trends and Software Launch For Textile Design and Print