TEXINTEL LIVE INTERVIEW WITH FRANK MAEDER: Trends Creativity and Process Automation for the Design Industry

At the Heimtextil event in Frankfurt, 2025, Debbie McKeegan interviews Frank Maeder, President of NedGraphics and Optitex and discusses the importance of creativity, productivity, and sustainability in the home textile industry, particularly in interior decor and furnishings.

They highlight the integration of artisan techniques with modern technology, emphasising the role of technology in enabling creatives to work efficiently. The conversation also touches on the significance of colour management, noting a trend towards neutral tones and the challenges in accurately reproducing these shades.

The speakers agree that technology should alleviate industry pain points, allowing creatives to focus on their craft without technical hurdles.


KEY TAKEAWAYS:

  • NedGraphics provides design software that enables creativity and productivity for its customers.

  • The technology takes away the technical burdens, allowing creative professionals to focus on their work without having to worry about the underlying technical aspects. This helps improve their overall productivity.

  • The software also aligns with the sustainability themes prevalent in the industry, supporting the integration of traditional materials and techniques with modern technology.

  • Additionally, NedGraphics' colour management capabilities aim to address the persistent challenge of accurately reproducing both vivid, bright colours and subtle, neutral color tones.

  • In essence, NedGraphics empowers its customers to be more creative, productive, and sustainable in their design work by providing robust, user-friendly technology that streamlines the creative process.




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TEXINTEL LIVE INTERVIEW WITH PHIL MCMULLIN: Discover how the Epson Innovation Centre helps businesses of all sizes unlock new revenue streams through its advanced digital printing technologies?

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TEXINTEL LIVE INTERVIEW WITH HALEY DESIGN STUDIOS: On Design Industry Trends and Interior Decoration