TEXINTEL LIVE INTERVIEW WITH KARLOS GORDOBIL OF AVA: The Latest Trends and Software Launch For Textile Design and Print

At the Heimtextil event in Frankfurt, 2025, Karlos Gordobil of AVA CAD CAM discusses the latest innovations in their software suite.

Key updates include a modern, intuitive interface, AI-powered design tools, and a shift to continuous release for faster customer feedback. Now with cloud keys for flexibility and newly introduced live chat for immediate customer support. The new features aim to enhance productivity for designers and industry practitioners.

AVA has been exhibiting at Heimtextil for nearly 20 years, emphasising the importance of digital tools in an industry where 90% of printing remains traditional/analog. The integration of digital and traditional printing methods is crucial for seamless production across the supply chain.



KEY TAKEAWAYS:

  • AVA is introducing a new, more intuitive and modern interface for their software suite of applications.

  • They have incorporated AI-powered tools to enhance creativity, colouring, and design editing capabilities.

  • AVA is moving to a continuous release model, allowing them to push out updates and new features more frequently without waiting for major version releases every 6 months.

  • Cloud-based licensing through cloud keys has replaced physical dongles, enabling more flexibility for users to work from anywhere.

  • AVA has integrated live chat support directly into their software, allowing customers to get immediate assistance without having to call or email.

  • The conversation emphasises the importance of digital tools in the textile industry, as they enable seamless production across the supply chain, even for traditional printing methods.

  • While only 8-10% of the industry is currently digital, digital tools are essential for both digital and analog printing outputs, allowing for consistent designs and colour reproduction.




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