HIGH SPEED INDUSTRIAL DIGITAL TEXTILE PRINTING - FUTURE FASHION (PVT) OF PAKISTAN - SUSTAINABLE PRODUCTION ON DEMAND
“Future Fashion itself is based on Sustainability. The vision behind the emergence of Future Fashion was to provide high quality textile printing and processing services to the brands of Pakistan. The new company will also encourage new business. We have installed the latest technology and offer the market a sustainable solution that’s kind to the environment and our local eco-system.” - Rana Muhammad Imran Afzal, General Manager of Future Fashion.
WRITTEN BY FESPA TEXTILE AMBASSADOR DEBBIE MCKEEGAN
Future Fashion is the largest digital textile printing company in Pakistan. Founded in 2019, the Company is equipped with the latest single pass digital printing machinery, including the EFI Reggiani (BOLT).
In fact, this machine, purchased at ITMA in 2019, was the first installation for this ground-breaking technology and marks a moment in time for the adoption and acceleration of industrial scale textile production machinery in South Asia.
The company also utilises another 6 digital scanning printers, 4 by MSItaly and 2 from AtexCO China. Printed production is supported for Pre and Post finishing by state-of-the art European technology.
It often a false assumption of the West that the majority of the printed meterage manufactured in Southern Asia is destined for our shores. That’s not always the case. Pakistan represents a huge home market and one that absorbs many 100’s of millions of metres of printed textiles for its own population, particularly fashion. In fact, this case study reflects just that – on shore production. A major investment in on-demand digital technology for the markets within Asia. That’s not to say that the volumes of South Asian print destined and exported for the West are insignificant, that would be incorrect, but for Future Fashion (Pvt) Ltd currently Asia is the main market for their digitally printed textiles.
In this interview we talked with Rana Muhammad Imran Afzal, General Manager of Future Fashion.
With a background in traditional, analogue technology and years of experience with digital machinery throughout his career, he took the role of GM with overall responsibility for printed production and was instrumental in the projects execution. Imran explained “Our parent company Hunbultex, is the largest digital production company in Pakistan with 22 scanning printers, most of them from EFI Reggiani”.
“Planning for the new venture, Future Fashion, began at the launch of the EFI Reggiani (BOLT) in 2019. A single-pass machine from our trusted partner EFI. Hunbultex was the first company in the world to buy the BOLT. The new company FF is equipped with one BLOT and 6 Scanning printing machines (MSItaly and AtexCo China).”
“The project was signed off in mid 2019 and took approximately 9 months to complete the build and installation of the machinery for pre and post finishing and digital textile printing. COVID caused a number of delays, but overall, this was an impressive achievement is such a small timescale”.
Future Fashion now produced 25 to 30 million linear metres of digitally printed textiles in one calendar year with their primary market being Pakistan’s fashion industry.
Imran explained further “We are providing commercial printing services to top local brands which also have stores abroad as well. We are also providing printing services to international sourcing offices who are exporting their goods to the USA and EU.”
Future Fashion only offers digital production, with no analogue/rotary technology. Imran commented “On the basis of my experience working in conventional and digital textile printing companies, I believe there is a significant split in the benefits for both methods of print. Digital productions are more precise, no limits on colours or design repeats. No wastage or issues with design registration. Digital production is labour efficient, needs less power and other utilities. Importantly it is sustainable and environmentally efficient in its use of valuable resources, such as water. On the other hand – Rotary production has a better colour yield, especially for solid grounds and blotches.”
“The future definitely belongs to digital, with the successful introduction of single pass machines - the quality issue has been resolved. In my opinion, when digital pigment inks are kinder to ink heads and are cost effective, then huge quantities of blended fabrics for Home Textiles will be shifted to the digital printing system, which I believe will be a revolution.”
We asked Imran why now was the right time to switch to digital production in Pakistan?
“As Pakistan is one of the top 5 countries in the world for cotton production, mainly exporting to global markets, it also has a huge local population of 250 million. This was the right time for Hunbultex to invest and in our digital production facilities, our investments in modern technology continue to secure the future of the countries printed Textile Industry. Many companies in Pakistan are following these steps and growing”.
How have your customer’s needs changed? What is the typical lead time for printed fabric in 2022?
“Interesting question – The needs of our customers have changed dramatically. Their expectations are high. Thanks to our investment in the BOLT single pass technology, we have been able to reduce MOQ’s and offer our customers a variety of designs. Lead times vary from company to company, Future Fashion has the capacity to print 100,000m of Cotton and Viscose fabrics daily and 6500m for Polyester. We offer 15 days delivery worldwide.”
Do you see a greater diversity in the patterns printed, with new designs building total meterage, rather than traditional volume meterage using single pass printing machinery?
“Digital printing has diversified the printed patterns immensely. With the single pass machines, MOQ’s have changed. The same quantities can be printed with more designs, and we can also mix SKU’s in the print run to include panel prints. In turn this has created a huge demand for designs, which has created a lot of jobs for creative designers and pre-press professionals”.
With ready access to on-demand printing we asked Imran if the fashion industry is serious about sustainable manufacturing, and will they accept that change requires a collaboration on margins between vendors/suppliers?
“They have to be serious and in fact they are, because I believe the biggest benefiters of all aspects of digitization, printing and processing - are the Fashion Industry. The future is sustainability, with unpredictable economic and environmental issues around the world – only sustainable manufacturers will survive. Fashion brands must also work on margins, and they must reset priorities. Digital printing has given new opportunities to small businesses allowing them to grow, customisation is in my view a big threat to brands.”
Imran added: “Future Fashion itself is based on Sustainability. The vision behind the emergence of Future Fashion was to provide high quality textile printing and processing services to the brands of Pakistan. The new company will also encourage new business. We have installed the latest technology and offer the market a sustainable solution that’s kind to the environment and our local eco-system.”
Future Fashion has set a new benchmark for all industrial Textile printers worldwide.
This futuristic vision and their substantial investment in digital technology (during the hard times of COVID) has ensured that they are equipped to succeed. Transforming Pakistan’s textile heritage to meet the needs of new era of sustainable textile production. We look forward to celebrating their continued success.
Colour Is Too Important to Leave to Chance
Print will always be the part of the garment people see first.
But the sum of all parts — the fabric, the trims, the fasteners, the finish — is what determines whether a design actually delivers on its promise. Brands that continue to treat colour as a single creative decision, rather than a coordinated technical discipline spanning their entire supply chain, will keep paying for it in re-dips, delays, and disappointed design teams.
A Century of Textiles, and an Ever-changing World
Few companies can trace their roots back more than a century and still count themselves among their industry's innovators. Texia, headquartered in Monistrol de Montserrat, Spain, is one of them.
But the story of Texia is not simply one of longevity.
It is a story of continual reinvention. As the textile industry has grown more global and competitive, Texia has repeatedly reshaped its business, investing in technology, developing its own brands, and placing sustainability at the centre of its mission. In doing so, it offers a compelling example of how a heritage manufacturer can lead rather than follow through a period of profound industry change. Image Credit: Texia
What are we craving Ultimately?
The instinct to slow down while simultaneously optimising every measurable aspect of life isn't a passing curiosity. It's a structural response to a world that feels increasingly unstable, and it's reshaping what people expect from their homes, hotels, workplaces and healthcare environments alike.
For the design and manufacturing sectors, this means rethinking both product and process.
The Structual Shift is Real and its Already Here
Volumes are moving east, where digital production is accelerating rapidly. Consumer behaviour has shifted.
Demand is now driven by personalisation, shorter buying cycles, and an expectation of near-instant responsiveness. Regulatory pressure is intensifying, with supply chain transparency now a legal and commercial fact in many markets. And margins? They are under sustained, structural pressure.
This is not a temporary disruption. It is a fundamental reordering of how textile manufacturing must operate.
The Challenge: Standing Firm as the Industry Shifts
The wallpaper landscape has changed dramatically. Digital printing has lowered the barrier to entry, spawning countless direct-to-consumer brands and pushing much of the market towards faster, cheaper production.
At the same time, manufacturing in the UK has grown steadily harder - rising minimum wage, national insurance, energy and substrate costs all bear down on margins. Surface Print have embraced all of these challenges - and stand resolutely prepared for the future.
From Helsinki's printing mill to Paris's Le Marais, discover how Marimekko is scaling a design-led brand with purpose, craft, and bold innovation.
But what makes Marimekko's story compelling is not just its aesthetic legacy?
The word "toxic" carries weight. It conjures danger, harm, and things best avoided.
“Yet in the textile industry - Where between 3,000 and 10,000 chemicals move through the supply chain, a reflexive fear of the term is one of our biggest obstacles to progress.”
This article distils the key takeaways and what buyers, designers, and brands should be asking right now.
What Is the Digital Product Passport?
At its core, a Digital Product Passport is a digital record attached to a physical product - For a printed textile product, this means the DPP would capture data on the substrate, inks and dyes used, the printing process and technology, chemical compliance, environmental impact (including water and energy use), supply chain traceability, and end-of-life instructions.
The Market Gap that Changed Everything
Future Fashion was founded in 2019, timed deliberately to coincide with a pivotal moment in global textile technology: the commercial launch of the EFI Reggiani BOLT Single-Pass digital printing system.
The founders recognised that single-pass architecture had fundamentally changed what was industrially possible - and that Pakistan's domestic market had yet to catch up.
Print is no longer defined by the inefficiencies that once characterised it…as advances in production processes and technology have significantly improved its environmental performance.
Taran Rai, Corporate Sustainability Manager at Epson explains why?
The story of what happens when young designers access digital technology is still being written.
What once was a theoretical sustainability goal seems to have shifted into an active regulatory reality.
Is the Textile Market Finally Recovering?
After a difficult few years, there are genuine reasons for optimism. Duncan was candid about the challenges: "The market for textiles has been very difficult over the last three years. I'm not going to hide the truth there. But the tide is turning.“
A profound shift is currently reshaping the sector
Changing consumer expectations demand greater design diversity, faster turnaround times, and sustainable manufacturing practices.
To thrive, interior brands must adapt their supply chains, bringing production closer to the end consumer and moving away from bulk manufacturing.
Digital textile printing offers a definitive solution to these operational bottlenecks.
Digital transformation doesn't announce itself.
It accumulates - one innovation at a time - until an entire industry looks back and realises the ground has shifted beneath its feet. That's precisely where textiles stands today.
The conversations happening now about AI, automation, sustainability, and digital product passports are not theoretical. They are shaping decisions being made on factory floors and in boardrooms right now.
“By leveraging advanced digital textile printing, Marylene Madou has successfully merged traditional craftsmanship with cutting-edge technology. Her approach offers a blueprint for how independent designers can scale their brands globally while maintaining a minimal environmental footprint.”
The textile industry is undergoing a vital transformation. As the insights from Techtextil and Texprocess reveal, the path forward relies on a combination of sustainable hardware, intelligent chemistry, and seamless digital workflows.
From Zimmer's industrial-scale energy reductions and Stratasys's on-demand 3D embellishments, to Kornit's single-step technical printing and the unified digital ecosystems of NedGraphics and Optitex, the tools for change are here. To stay competitive, brands and manufacturers must adopt these innovations, moving away from fragmented, wasteful processes towards a truly connected, circular economy.
Friedmans stands as a testament to the power of combining traditional textile knowledge with forward-thinking innovation.
“Operating from their UK headquarters, Friedmans now serves a diverse array of sectors, including swimwear, dance, entertainment, sportswear, interior decor, prosthetics, and even pet apparel. With a strategic supply chain that reliably serves clients worldwide”
The apparel decoration industry is decisively moving away from isolated, analogue production tools toward connected digital manufacturing environments.
"Kornit’s unwavering commitment to transformative technology continues to disrupt the status quo. For business leaders and innovators ready to capture the future of apparel manufacturing, the path forward is clear”
The Urgent Need for Sustainability at Scale
The transformation at Coats provides a vital blueprint for the wider textile and apparel sector. True sustainability cannot be achieved in silos. As Dearing emphasised:
“Cross-industry collaboration is the engine of meaningful change. Brands, machinery suppliers, chemical providers, and fibre producers must act as an interconnected ecosystem”
Today’s customers demand superior product quality, real-time data visibility, and lightning-fast turnaround times.
For large-scale garment decorators, managing these expectations while balancing seasonal demand fluctuations - such as the massive surges seen during Black Friday - presents a monumental challenge.
"Relying on transactional vendor relationships and outdated legacy equipment is no longer sufficient to secure long-term stability and growth.”
Las Vegas, NV – September 2026 – Barbieri Electronics, a leading innovator in colour measurement and management solutions, today announced its participation in PRINTING United Expo 2026, where the company will unveil its latest advancements in colour technology for digital and textile printing.
Attendees can visit Barbieri Electronics at booth C-841 to experience live product demonstrations and engage directly with company leadership.
Las Vegas, NV – September 2026 – Caldera, a leading provider of print workflow software solutions, has announced its participation in PRINTING United Expo 2026, taking place 23–25 September 2026 at the Las Vegas Convention Center.
Visitors can find Caldera at Booth C1469, where the company will showcase its latest innovations in print workflow automation, colour management, and apparel decoration.
Aarhus, DK & Milwaukee, WI — September 2, 2026 — FASTSEWN will showcase the next generation of its flatbed automated textile finishing at PRINTING United 2026 with the U.S. debut demonstration of its innovative full 3.3M width StitchNCut™ flatbed sewing and laser cutting solution.
This solution is designed specifically for high-volume production of Silicone Edge Graphics (SEG), pillowcase graphics, and other grand-format and industrial textile applications.
The centerpiece of the launch will be live remote demonstrations from FASTSEWN’s headquarters, where attendees will see the company’s full-size StitchNCut 3.3-meter automated flatbed sewing and laser cutting system producing finished SEG graphics and pillow graphics under real market-based production conditions.
Ottawa, Ontario – September 2026 – Corel today announced the CorelDRAW® Graphics Suite September 2026 Update, delivering dramatically expanded AI capabilities, including Text-to-vector AI, giving customers total creative control as they work faster, explore a multitude of creative options, and generate high-quality vector artwork that's ready for any project.
CorelDRAW's new AI tools have been designed to accelerate workflows while keeping the user's inspiration at the centre of the creative process.
LOS ALAMITOS, Calif. – September, 2026 – Epson will showcase its latest digital printing solutions at PRINTING United Expo 2026, the annual event bringing together the print industry to explore the latest innovations in commercial, apparel, packaging, wide-format and specialty printing.
Taking place Sept. 23-25 at the Las Vegas Convention Center in Las Vegas, Nevada, Epson will introduce new solutions for textile applications and showcase its extensive portfolio of commercial, industrial and business inkjet solutions.
Brixen, 22 September 2026 – Durst Group, a leading manufacturer of advanced digital printing and production technologies, has reached a significant milestone with its P5 500 TEX iSUB.
50 systems have been sold worldwide since its market introduction at FESPA Global Print Expo 2025.
Blackpool, UK – September 2026– Standfast & Barracks has been named Global Business of the Year at the 2026 British Insurance Business Awards (BIBAs), recognising the company's sustained growth and impact across international markets, including its expanding presence in the United States.
The award was presented on Friday evening at a ceremony in Blackpool, where members of the Standfast team gathered to celebrate the achievement together.
Garden Grove, Calif. – 21 September 2026 – Media One ("M1"), a leading full-service integrator and value-added distributor of wide-format printing solutions, today announced it has acquired the U.S. business and assets of Premex Solutions, a leading supplier of high-quality, print-ready fabrics for the digital textile printing industry.
The acquisition strengthens Media One's home décor and apparel offering with expanded fabrics, pigment printing technology and technical expertise, reinforcing the company's commitment to delivering forward-thinking, end-to-end solutions across the industry
Las Vegas – Nevada – September 2026 – Greentex Global, a global provider of fabrics, blanks, sportswear, apparel and home textiles, has announced its participation in PRINTING United Expo 2026, taking place in Las Vegas from 23 to 25 September.
The company will welcome attendees to Booth C323, where it will present its latest range of sustainable textile solutions for the printing and apparel industries.
Signal Iduna- Park Dortmund– Germany – FabricVision GmbH has confirmed the successful deployment of its STARFLAG and BLOCKFLAG textile solutions in a large-format giant flag application at the German Supercup, one of German football's most closely watched fixtures.
The combination was used by a FabricVision customer to produce a pitch-covering display, demonstrating the fabrics' capability to meet the exacting demands of major sporting events.
Melville, NY – September 2026 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced it will return as title sponsor of PRINTING United Expo 2026, showcasing its latest innovations in production and large-format print.
Attendees can visit Booth #N5801 at the Las Vegas Convention Center from 23-25 September to experience Canon's diverse range of equipment and solutions.
Thetford – Norfolk - September 21, 2026 - Norfolk-based graphics, signage and print business MultiSigns Ltd said its recent investment in a new Vivid VeloBlade Nexus digital cutting system from Soyang Europe has allowed the company to bring more production in-house and significantly reduce turnaround times for customers
London – UK – September 2026 – ARTS THREAD has announced the call for applications for the Designers in Residence Pforzheim 2027 programme, a fully funded three-month residency hosted at EMMA Creative Center Pforzheim.
The residency will run from 1 April to 30 June 2027, offering emerging designers a rare opportunity to develop their practice within a dedicated creative environment.
Applications close on 2 November 2026 at 23:59 CET.
Oberthausen – Germany – September 2026 – KARL MAYER has announced the launch of a new, highly productive model of its HKS 3-M EL, engineered to meet the escalating demands of the sporting goods market.
The extra-wide tricot machine combines a working width of 330", expandable by a further 10", with production speeds of up to 2,800 min⁻¹, setting a new performance benchmark for manufacturers of modern sporting goods.
Crewe – Cheshire - UK – 18 September 2026 – Hybrid Services Ltd, the official Mimaki distributor for the UK and Ireland, today highlighted how Mimaki's advanced white ink technology is setting a new standard for Direct-to-Film (DTF) printing, addressing a critical challenge facing garment decorators across the industry.
Tonbridge – UK – September 2026 Compass Business Finance will return to The Print Show this year, inviting visitors to explore their game plans for growth and the strategic decisions that can help drive long-term success in an increasingly fast-moving market.
Located on Stand P580, Compass will deliver an immersive experience designed to explore the challenges, opportunities and key business decisions facing print companies today.
Rather than offering generic advice, the stand will encourage visitors to think differently about their ambitions, investment priorities, and the practical steps required to move their businesses forward with confidence
Anglesey – September 2026 – Nova Chrome UK has today announced the launch of the Filmjet Mini, a new series of all-in-one direct-to-film (DTF) printers designed to eliminate the complexity of running separate printing, powder application, and curing units.
Built by PolyPrint, a garment printer manufacturer since 2006, the Filmjet Mini brings together everything a business needs to start DTF production within a single, compact machine.
China Print Supplies has expanded its textile offering with nine Gongzheng Apsaras printers, covering dye sublimation, direct-to-fabric pigment printing and hybrid working.
The full range is available now, and adds textile to a Gongzheng line-up the company already sells across UV and eco-solvent.
You can learn more about these printers by talking to China Print Supplies at The Print Show later this month (stands S220 and S420).
Dorking – UK – September 2026 – FESPA has announced a new instalment of its FESPA Insights webinar series, focusing on one of the garment decoration industry's fastest-growing opportunities: personalised apparel.
The session, titled "Scaling Your Personalised Apparel Business", will take place on 29 September 2026 at 14:00 BST.
Burscough, UK, September 14, 2026: Quality Print Services (QPS) has announced it will showcase six printers from across the ColorJet and Roland DG ranges, alongside Nazdar's alternative digital inks, on its stand (150) at The Sign Show 2026.
Taking place in hall 1 of the NEC in Birmingham from 29 September to 1 October, The Sign Show, co-located with The Print Show, gives visitors access to both events with a single registration.
September 2026 - Epson today announces the SureColor SC-F300, a new A3 dye-sublimation printer designed to help small businesses and growing personalisation providers produce professional-quality output with a compact, user-friendly workflow.
The SC-F300 is positioned to help users broaden their product offering – supporting expansion from A4 into
Mortsel – Belgium – September 2026– Agfa has today announced the launch of the Jeti Tauro H3300 HS, a new hybrid UV LED inkjet press that extends its award-winning Tauro family.
Built on technology and insights gathered across the entire Tauro range, the new press is designed to meet the productivity demands of today's print service providers while offering a clear path for future growth.
Summa announces the expansion of its F Series Vantage platform into large-format production environments with the introduction of the F1832, F3220 and F3232.
Designed for high-volume signage, packaging, textile, and industrial applications, the new models extend the philosophy behind the F Series Vantage: delivering productivity gains across the entire workflow.
Alongside the new large-format models, Summa also introduces the F1625CF, a dedicated configuration optimised for dry carbon fibre cutting
United Kingdom – September 2026 – Inkloft, a new specialist digital printing business founded by Gary Weyman and Andy Hancock, has announced its entry into the direct-to-film (DTF) market.
The company has been appointed as a distributor of DuPont™ Artistri® DTF products, including P1600 inks and Artistri Jettable Adhesive JA1100, both now available to purchase online through inkloft.co.uk.
Tokyo, Japan – September 2026 – Seiko Epson Corporation today announced the launch of CONTOURJET, a new brand for its Direct-to-Shape Printing System, combining Epson's proprietary inkjet and robotics technologies to meet the growing global demand for decorating complex three-dimensional objects.
Under the CONTOURJET brand, Epson will deliver a total solution encompassing enhanced system performance, inks, related software, implementation support, and maintenance services.
The offering is designed to help customers improve efficiency in decoration processes, reduce environmental impact, and unlock a wider range of creative designs.
LAS VEGAS, NV. September 15, 2026 – Fiery, LLC, the print industry’s leading innovator of digital front ends (DFEs) and workflow software, today announced it is showcasing an end-to-end portfolio of solutions that power all corners of the digital print room at PRINTING United 2026 in Las Vegas, Nevada.
Fiery’s award-winning products power printing’s broadest range of applications, including commercial print, large format, industrial inkjet, direct-to-film, direct-to-garment, and more.
Franklin, TN – September 2026: Vanguard Digital Printing Systems, a Durst Group Company, returns to the PRINTING United Expo with a lineup that reflects the fast moving, boundary pushing, revolutionary company it has become.
In booth C1514, visitors will experience Vanguard’s proven technology, continued innovation and an all-new solution that will change the way print formed service providers think about production.
Birmingham, UK – September 2026 – Perfect Colours has announced its participation in The Print Show 2026, taking place at the NEC Birmingham from 29th September to 1st October.
The company will be offering bespoke, hands-on demonstrations of the Canon UK Colorado M5W, giving visitors the opportunity to witness the technology firsthand and explore how it can transform their production capabilities.
Leicester – UK = September 2026– Vivid Laminating Technologies Ltd, a leading innovator in finishing technology, has announced that its award-winning Veloblade Nexus has been selected by 5 Studio UK, a specialist in large-format print and exhibition stand production, to support the creation of high-quality exhibition stands.
The Veloblade Nexus was chosen for its precision etching and engraving capabilities, which allow 5 Studio UK to deliver premium wood-finished displays for clients across the UK, Europe, and beyond.
Telford, UK – September 2026 – China Print Supplies UK Ltd will unveil the Gongzheng ThunderJet AQ1602S at The Sign Show, offering visitors a hands-on demonstration of its latest entry-level eco-solvent printer at stand S220 + S240.
The ThunderJet AQ1602S is a professional 1.6m eco-solvent printer engineered for high-quality signage, graphics, and display production