COMBINING DIGITAL AND ROTARY PRINTING: DOES A HYBRID PRINTING MACHINE MAKE SENSE?
“A logical question, especially when you consider that there are manufacturers that offer single-pass digital machines with one or more rotary stations implemented. It does not look like a difficult mechanical/electrical job and a printer that can print digitally as well as rotary sounds like a useful asset for many companies? - HOWEVER….” - JOS NOTERMANS SPG PRINTS
GUEST ARTICLE WRITTEN BY JOS NOTERMANS OF SPGPRINTS
Many printing companies nowadays use both digital and rotary screen printers within their production process. Wouldn’t combining the two printing methods in a hybrid printing machine make more sense?
A logical question, especially when you consider that there are manufacturers that offer single-pass digital machines with one or more rotary stations implemented. It does not look like a difficult mechanical/electrical job and a printer that can print digitally as well as rotary sounds like a useful asset for many companies. However, in the view of SPGPrints hybrid printing machines are rarely a sound investment. In this blog I will explain why.
Note: we assume in this blog that a customer’s desire for a hybrid printer is based on the wish to combine both technologies in the same print job. You could also assume that the printer prints either only rotary or only digital in a job, in which case all the arguments in this blog would not be valid. But we deem that type of application not the basis for the request for a hybrid printer.
Hybrid printing machines: 3 considerations to make
As mentioned, the wish for a hybrid printing machine makes sense. There are some types of designs that would ideally be printed partly with digital and partly with rotary. For example, printing a plain background is more challenging and more expensive with digital printing. For a colorful flower print with a plain black background, the idea of printing the background with rotary screen printing and to print the flowers digitally sounds attractive.
Another example is a golden pattern on a digital print. Gold cannot be printed digitally, so this pattern has to be done separately with a rotary screen printer.
The most obvious solution for these issues is one printer that can print both digital and rotary, so you can make one product with the same printer. A hybrid printing machine is technically possible, but there are three important considerations you have to make.
The loss of certain benefits of digital printing
Perhaps the most prominent disadvantage of a hybrid printing machine is that you miss out on certain advantages of digital printing:
Unlimited repeat length
Time to first print
Efficiency
One of the great advantages of digital textile printing is its flexibility. In a rotary screen printer, the same design returns as soon as the screen has made one full rotation. This means you are bound to a repeat length of the design that is equal to the circumference of the screen. The complete freedom of repeat length that you have with digital textile printing is therefore reduced in a hybrid printing machine.
In addition, your time to first print will be a lot longer, because in order to print with a rotary station, the screen will have to be engraved first. Even if you have your own engraving machine, this will still take a few hours. But if you have to outsource the engraving, your time to first print normally takes at least a few days but often 1-2 weeks.
Another difference between rotary and digital textile printing is the fact that rotary screen printers are far from printing all the time. When you want to change a design, the previous screens have to be removed, the paste has to be taken out, the machine has to be cleaned, and new paste has to be set up. Because of this, rotary screen printers that are printing fashion with relatively short run lengths per design, are usually printing only about 25-50% of the time. This will also be true for a hybrid printing machine, nullifying the biggest advantage of digital printing: its efficiency.
Printing order
Another consideration you have to make if you are using a hybrid printing machine is the order of printing. Do you print the digital part of the design first, or should you start with the part of the design that you want to print with rotary? Let's take the example of the flowers with a black background. Do you print the flowers first or do you start with the background?
The advantage of starting to print the flowers digitally is that the black background printed with rotary provides coverage. This means you could digitally print the flowers a little bigger and then print the background over them with the black screen. This way you don't have any registering problems. But even with the slightest misfit between the screen design and the digital print, there will come a registering problem after tenths or hundreds of screen rotations. So you will need an operator to finetune the rotary printing part to keep the registering.
Another consideration is that the wet digital flower print is physically touched by the screen, which can lead to smearing in the print or ghosting because part of the flower image will stick to screen and be printed back on the fabric in the next rotation of the screen.
To avoid those negative side effects one can argue to start with the rotary screen first. The digital stations don’t touch the wet rotary printed fabric, so there is no danger of smearing or ghosting. Registering can be arranged by using cameras that find the empty flower space in the design, and then adjusting the digital printing pattern accordingly. This is technically possible but requires extra cameras and quite some computer power because the adjustment of the digital file (when exactly to fire which drop) has to happen ‘on the fly’. In a single pass digital printer with a few hundred printheads, each head having over 2.000 nozzles and each nozzle jetting 20-30.000 droplets per second that is quite a calculation job to happen in a split second. Therefore such printers will become significantly more expensive.
Chemicals: pre-treatment and printing paste
Reactive, acid and disperse inks need chemicals to bind the color molecules to the fibers during the steaming process. In rotary, those chemicals are part of the printing paste. In digital this is not possible, because the inks would become too viscous. Therefore digital printing requires pre-treatment to apply those chemicals to the fabric upfront.
Combining digital pre-treatment with rotary paste means that you have an overdose of chemicals in hybrid printing. This can be solved by removing part of the chemicals from the printing paste, but then the paste might become too liquid for the rotary screen and has to be thickened to avoid dripping.
Very likely, this fine tuning of the printing paste will also depend on the cloth and the design in question. For example, how absorbent is the fabric? Do you print small or large flowers on a black background? This determines the ratio digital-rotary and therefore the ratio of binding chemicals in pretreatment and in paste.
For printing with a hybrid printing machine, you have to figure out a lot when it comes to chemicals and resources. A time-consuming process.
Alternatives
There may be a solution to this pretreatment challenge by adding 2 rotary stations before the digital printing part. The first rotary station prints the background so it has a screen where the screen holes for the black part are open and the holes for the flower part are closed. The second rotary screen print station has a screen that is the slide negative of the screen of the first station. So the screen holes for the black part are closed and the holes for the flower part are open. So this screen will rotary “print” a pre-treatment on the spot where the flowers will come. This way you only pre-treat the spots where digital ink is supposed to come. This means you can use your usual printing paste for printing the background.
Having said all that, we can go back to the elementary question of why you would want to print the background not with digital in the first place? There are two drivers for this: cost and the fear of a non-uniform background when printing digital. The cost factor becomes doubtedly because the hybrid printer will become quite expensive. The fear of non-uniform backgrounds might be resolved by placing a printing station with printheads that print large drops in a low resolution in your digital machine. Large drops mean large holes which means less likely to clog. This enables your digital printer to print blotches, while you don't have to build in rotary screen printing and thus avoid the mentioned disadvantages of hybrid printing.
Hybrid printing machines: useful or utopia?
In short, it is possible to develop hybrid printing machines and there are in fact suppliers that make such machines. However, there is not yet a single user who makes full use of a hybrid printer. The technical possibility for hybrid printing machines is there, but the economic attractiveness is not. The demand for such printers is explainable, but if you look at the facts, hybrid machines are not an economical solution. That’s because implementing screens on a digital machine only makes sense if you only print large run lengths and always make the same kind of design. And you don’t need digital for that.
In this blog, a few technical problems of hybrid printing machines have been highlighted. Even if you can already solve or accept these issues, you have to think carefully about whether there is an economic justification for this investment. How much work do you actually have for such a hybrid printer? Does it really have added value for your company and production process?
In the view of SPGPrints the answer to these questions is no, using separate digital or rotary printers is still the most efficient solution. That's why SPGPrints developed the Archer Technology that enables our PIKE Single-Pass Printing Platform and our JAVELIN scanning printers to be able to print perfect uniform blotches.
To help you make a strategic choice in digital textile printing, rotary screen printing or a combination, we have created a free Strategic Guide. You can download it here:
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Altstätten, Switzerland – October 2026 – Zünd has announced that it will open its headquarters in Altstätten, Switzerland, on 18–19 November 2026 for Zünd Technology Days 2026, a two-day event dedicated to live technology demonstrations, expert presentations, and an in-depth look at real-world production processes.
Milan, Italy – October 2026 – Agfa has confirmed its participation in Viscom Italia 2026, the international trade fair dedicated to visual communication and graphic arts.
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Watford = Hertfordshire- October – 2026 – Epson has announced that selected SureColor printers and inks are now covered by the 3M™ MCS™ Warranty, marking a significant step forward in the company's ongoing commitment to delivering durable, high-performance graphics solutions.
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Bracknell – Berkshire - October 2026 - UFABRIK has added IGEPA Hungária to its expanding European distribution network, bringing its digital textile portfolio to customers across Hungary through one of the country’s leading print and visual communications suppliers.
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Crewe, Cheshire – October 6th 2026 – Hybrid Services Ltd, the UK and Ireland distributor for Mimaki, has announced three dedicated demo days at its Crewe showroom, giving businesses a further opportunity to see the latest Mimaki machines in action.
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Chesterfield, UK – October 2026 – Resolute DTF, a leading provider of direct-to-film printing solutions, has concluded its participation in The Print Show, last week, with an overwhelmingly positive response from attendees.
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Capurso, Italy – October - 2026 – Agfa Inkjet Solutions today announced that Digibux Print, an Italian digital print specialist, has invested in the Jeti Bronco H3300 HS, a 3.3-metre wide-format hybrid UV LED inkjet printer.
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London, UK – 25 September 2026 – Sanderson Design Group PLC (AIM: SDG), the luxury interior furnishings group, today announced a 10-year licensing agreement with Dunelm for Designers Guild, the luxury interiors brand acquired by Dunelm in April 2025.
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Zoetermeer - Netherlands - October 2026 – Papergraphics has announced that its Netherlands branch is now an accredited partner for Canon printers, bringing the acclaimed GP and PRO series to Dutch customers for the first time.
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Neuss – Germany – October 2026 – B-FLEX Italia has announced a partnership with Epson Deutschland GmbH to showcase the future of direct-to-film printing at the Epson Production Days event in October.
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Las Vegas – NV – October 2026 – Greentex, a leading supplier of sustainable textiles for apparel, home goods and sportswear, successfully concluded its participation at Printing United 2026, where the company connected with customers, partners and industry professionals to showcase its latest eco-conscious fabric solutions.
The event brought together key players across the printing and textile industries, offering Greentex the opportunity to demonstrate how sustainable materials can meet the rigorous demands of modern digital printing and textile customisation.
Attendees had the chance to see live demonstrations of Greentex's fabric offerings, including its recycled polyester and BCI cotton ranges, both designed to reduce environmental impact without compromising on performance or quality.
Birmingham – UK – October 2026 – China Print Supplies UK Ltd has concluded a successful three-day exhibition at The Sign Show, where the company showcased its latest range of printers, cutting tables, and equipment bundles to industry professionals and visitors.
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