It would seem that time is now the most valuable commodity in our modern lives, and the most important asset for commerce. Millions of pounds are spent daily in the pursuit of our time. The crusade for engagement.

Why do we crave that unique item? Something nobody else has, our own look and personalized design statement. Is this the kickback from the Primark generation, no longer happy with mass produced items offered at low price points?

I began my career at the advent of CAD technology entering the market, in the mid to late 1980’s. And I was immediately hooked. A design world pre-Adobe Photoshop, where designers used drawing boards and (now redundant, if not forgotten) colour photocopiers were seen as an innovative, valued design tool.