EXPLORING THE LATEST - DISRUPTIVE INNOVATIONS FOR CUSTOMISED SPORTSWEAR APPAREL AND ON-DEMAND PRODUCTION
“The future of the sports and athleisure sectors are inextricably bound up with one form or another of customisation. Whether its team sports, corporate identity or simply personal preference this sector is growing exponentially, for as the suppliers of fabrics, software and workflow recognise - personalisation is here to stay.” FESPA Textile Ambassador
WRITTEN BY FESPA TEXTILE AMBASSADOR DEBBIE MCKEEGAN
As the apparel marketplace continues to expand and evolve, new markets continue to disrupt the sector. Athleisure and Sports apparel garments have now become a hybrid addition to our closets.
Performance sportswear, and technical fabrics are now routinely worn outside of their original specification (sports events and competitions) and they feature routinely as additional ranges for many fashion brands worldwide.
Celebrity endorsements from the sports world now influence sales where personalisation and customisation further enhance the purchase and a product’s individuality. The consumer is leading this market shift to deliver new opportunities and accelerated growth for the industry. Customised sportswear, plus personalised and tailored sportswear continue to influence the market allowing fashions cohorts, athletes and sports enthusiasts to optimise their performance whilst simultaneously expressing their distinctive style.
Personalisation and customisation are predicted to surge as the future of Sportswear unfolds, spawning a new generation of micro-brands, and pop-up capsule collections with celebrity endorsements. Leaning into this market shift are mega brands like Adidas and Nike who offer customisation services, enabling the consumer to design and wear their own sportswear with pride.
As a market shift, personalisation is expected expand further with advances in software, fabrics and workflow systems proceeding apace. As a sector the global sports clothing market is predicted to capture a valuation of USD $315 billion in 2024 and reach USD $475 billion by 2034 (Future Market Insights) with the sports clothing market estimated to register a CAGR of 4.20% during the forecast period.
In this huge global market, the growth of personalised sportwear is duel-fuelled by the growing popularity of ecommerce and direct-to-consumer sales, which enhance and deliver a simplified, automated production model for personalisation and customisation as the sector moves irreversibly into on-demand production.
This tech review delves into just some of the latest innovations that are reshaping the landscape of sportswear manufacture and customisation, with a keen focus on technical textiles, design software and workflow systems.
Sportswear Technical Fabrics for Personalisation
Looking at the worldwide stage – and beginning with Japan HEATTECH is an innovative new material that UNIQLO developed jointly with global textile manufacturer Toray. To achieve the ultimate in warmth and comfort for sportswear and athleisurewear more than 10,000 prototypes were created. HEATTECH generates and retains warmth, fights bacteria to prevent odours, prevents static electricity and is extremely comfortable.
In the USA COOLMAX is a specially engineered type of polyester exclusively produced by Invista, an American textile corporation. This polyester fabric consists of fibres that are carefully engineered to wick moisture and allow the passage of heat. COOLMAX fabric has a variety of potential applications, and it is a popular material particularly for sportswear and athleisurewear.
In Europe Greentex continue to expand their fabric portfolio by offering innovative, customizable, and versatile sustainable textiles for digital printing. Empower designers, artists, and businesses to unleash their creativity and bring unique ideas to life. Especially relevant for sports and athleisurewear, where personalisation is so important.
Chemical Innovations for Performance Textiles
In Germany, dyeing and finishing specialist CHT has used recycled polyester flakes as the base chemistry for a new hydrophilic finish that improves the moisture wicking of sportswear fabrics and is said to give garments fast-drying properties and improved protection against dirt and oil. The company states that “the new formulation is optimal for moisture management and thermoregulation in sports and active wear”.
In Greece Nanobionic technology is reshaping the future of sportswear and apparel. This mineral-based coating which can be applied to any fabric (without constraints) introduces a new era where wellness seamlessly integrates with textiles. The brilliance of Nanobionic as explained “lies in its simplicity: activated by body heat, the embedded minerals emit far-infrared rays back to the body, fostering benefits that span physical recovery, muscular protection, and overall performance enhancement”.
Sportswear Software for Customised Product Personalisation
From Poland Antigro Designer streamlines the entire printing process, from customisation to production. Their software creates print-ready files that are perfectly adjusted to your print machinery. Concentrating on your unique print workflow they have developed a solution that automates the order process and removes the requirement to message clients back-and-forth, preparing and sending proofs. Antigro Designer allows customers to create projects for themselves.
In Estonia PunchCloud specialise in providing embroidery digitising and vector art services. Since 2000, the company develops professional design patterns for all embroidery machines and vector files of all formats - offering digitising services to embroiders and converting images into high quality line art.
In Israel Early.Vision Software supports streamlining the design to production workflow for sportswear, allowing designers to focus on design and create nested, print ready files that are prepared for production automatically based on ecommerce orders.
From the United Kingdom “Kit Builder enables everyone to be a sportswear designer”. Kit Builder 3D Customizer is packed full of advanced features - change fonts, colours and patterns, place text, change sizes and load images and logos.
In America CorelDRAW underpins the creative function of the sportwear design process and offers seamless efficiency for customised printed manufacturing at speed. From small print runs for team shirts, uniforms and specialised performance sports, through to mass produced customised shirts for international. They explained “The sportswear designer must create at speed whilst still retaining originality and accuracy of print. Scaling and manipulating design files at speed, with no loss of quality. It is the simplest of tasks and yet it’s here where quality is often lost”. CorelDRAW’s Vector-based files speed up the process with no loss of quality, and with a minimal load on any manufacturer’s server.
Sportswear Lifestyle Workflow and AI Automation for Personalisation
From France at Lectra interoperability between Gerber’s AccuMark and Lectra's Modaris patternmaking solutions lets sportswear product development teams focus on getting products to market quickly. Lectra’s patternmaking solution achieves a seamless workflow from cad station to final delivery.
In California, Stitch Fix employ AI algorithms to personalize sportswear apparel recommendations. These algorithms use a customer's browsing and purchase history, body measurements, and style preferences to recommend clothing products that are likely to appeal to them. This improves the personalization and effectiveness of online shopping.
In Texas at vPERSONALISE the user can design intuitively in real 3D or flat patterns. Their patented, automatic size and design grading enables visualization of the sportswear apparel at different sizes, letting customers accurately view design changes matching their size chart. This automation ensures that the order is production ready with the customer’s design, graded to size and ready for manufacturing.
The future of the sports and athleisure sectors are inextricably bound up with one form or another of customisation. Whether its team sports, corporate identity or simply personal preference this sector is growing exponentially, for as the suppliers of fabrics, software and workflow recognise - personalisation is here to stay.
Colour Is Too Important to Leave to Chance
Print will always be the part of the garment people see first.
But the sum of all parts — the fabric, the trims, the fasteners, the finish — is what determines whether a design actually delivers on its promise. Brands that continue to treat colour as a single creative decision, rather than a coordinated technical discipline spanning their entire supply chain, will keep paying for it in re-dips, delays, and disappointed design teams.
A Century of Textiles, and an Ever-changing World
Few companies can trace their roots back more than a century and still count themselves among their industry's innovators. Texia, headquartered in Monistrol de Montserrat, Spain, is one of them.
But the story of Texia is not simply one of longevity.
It is a story of continual reinvention. As the textile industry has grown more global and competitive, Texia has repeatedly reshaped its business, investing in technology, developing its own brands, and placing sustainability at the centre of its mission. In doing so, it offers a compelling example of how a heritage manufacturer can lead rather than follow through a period of profound industry change. Image Credit: Texia
What are we craving Ultimately?
The instinct to slow down while simultaneously optimising every measurable aspect of life isn't a passing curiosity. It's a structural response to a world that feels increasingly unstable, and it's reshaping what people expect from their homes, hotels, workplaces and healthcare environments alike.
For the design and manufacturing sectors, this means rethinking both product and process.
The Structual Shift is Real and its Already Here
Volumes are moving east, where digital production is accelerating rapidly. Consumer behaviour has shifted.
Demand is now driven by personalisation, shorter buying cycles, and an expectation of near-instant responsiveness. Regulatory pressure is intensifying, with supply chain transparency now a legal and commercial fact in many markets. And margins? They are under sustained, structural pressure.
This is not a temporary disruption. It is a fundamental reordering of how textile manufacturing must operate.
The Challenge: Standing Firm as the Industry Shifts
The wallpaper landscape has changed dramatically. Digital printing has lowered the barrier to entry, spawning countless direct-to-consumer brands and pushing much of the market towards faster, cheaper production.
At the same time, manufacturing in the UK has grown steadily harder - rising minimum wage, national insurance, energy and substrate costs all bear down on margins. Surface Print have embraced all of these challenges - and stand resolutely prepared for the future.
From Helsinki's printing mill to Paris's Le Marais, discover how Marimekko is scaling a design-led brand with purpose, craft, and bold innovation.
But what makes Marimekko's story compelling is not just its aesthetic legacy?
The word "toxic" carries weight. It conjures danger, harm, and things best avoided.
“Yet in the textile industry - Where between 3,000 and 10,000 chemicals move through the supply chain, a reflexive fear of the term is one of our biggest obstacles to progress.”
This article distils the key takeaways and what buyers, designers, and brands should be asking right now.
What Is the Digital Product Passport?
At its core, a Digital Product Passport is a digital record attached to a physical product - For a printed textile product, this means the DPP would capture data on the substrate, inks and dyes used, the printing process and technology, chemical compliance, environmental impact (including water and energy use), supply chain traceability, and end-of-life instructions.
The Market Gap that Changed Everything
Future Fashion was founded in 2019, timed deliberately to coincide with a pivotal moment in global textile technology: the commercial launch of the EFI Reggiani BOLT Single-Pass digital printing system.
The founders recognised that single-pass architecture had fundamentally changed what was industrially possible - and that Pakistan's domestic market had yet to catch up.
Print is no longer defined by the inefficiencies that once characterised it…as advances in production processes and technology have significantly improved its environmental performance.
Taran Rai, Corporate Sustainability Manager at Epson explains why?
The story of what happens when young designers access digital technology is still being written.
What once was a theoretical sustainability goal seems to have shifted into an active regulatory reality.
Is the Textile Market Finally Recovering?
After a difficult few years, there are genuine reasons for optimism. Duncan was candid about the challenges: "The market for textiles has been very difficult over the last three years. I'm not going to hide the truth there. But the tide is turning.“
A profound shift is currently reshaping the sector
Changing consumer expectations demand greater design diversity, faster turnaround times, and sustainable manufacturing practices.
To thrive, interior brands must adapt their supply chains, bringing production closer to the end consumer and moving away from bulk manufacturing.
Digital textile printing offers a definitive solution to these operational bottlenecks.
Digital transformation doesn't announce itself.
It accumulates - one innovation at a time - until an entire industry looks back and realises the ground has shifted beneath its feet. That's precisely where textiles stands today.
The conversations happening now about AI, automation, sustainability, and digital product passports are not theoretical. They are shaping decisions being made on factory floors and in boardrooms right now.
“By leveraging advanced digital textile printing, Marylene Madou has successfully merged traditional craftsmanship with cutting-edge technology. Her approach offers a blueprint for how independent designers can scale their brands globally while maintaining a minimal environmental footprint.”
The textile industry is undergoing a vital transformation. As the insights from Techtextil and Texprocess reveal, the path forward relies on a combination of sustainable hardware, intelligent chemistry, and seamless digital workflows.
From Zimmer's industrial-scale energy reductions and Stratasys's on-demand 3D embellishments, to Kornit's single-step technical printing and the unified digital ecosystems of NedGraphics and Optitex, the tools for change are here. To stay competitive, brands and manufacturers must adopt these innovations, moving away from fragmented, wasteful processes towards a truly connected, circular economy.
Friedmans stands as a testament to the power of combining traditional textile knowledge with forward-thinking innovation.
“Operating from their UK headquarters, Friedmans now serves a diverse array of sectors, including swimwear, dance, entertainment, sportswear, interior decor, prosthetics, and even pet apparel. With a strategic supply chain that reliably serves clients worldwide”
The apparel decoration industry is decisively moving away from isolated, analogue production tools toward connected digital manufacturing environments.
"Kornit’s unwavering commitment to transformative technology continues to disrupt the status quo. For business leaders and innovators ready to capture the future of apparel manufacturing, the path forward is clear”
The Urgent Need for Sustainability at Scale
The transformation at Coats provides a vital blueprint for the wider textile and apparel sector. True sustainability cannot be achieved in silos. As Dearing emphasised:
“Cross-industry collaboration is the engine of meaningful change. Brands, machinery suppliers, chemical providers, and fibre producers must act as an interconnected ecosystem”
Today’s customers demand superior product quality, real-time data visibility, and lightning-fast turnaround times.
For large-scale garment decorators, managing these expectations while balancing seasonal demand fluctuations - such as the massive surges seen during Black Friday - presents a monumental challenge.
"Relying on transactional vendor relationships and outdated legacy equipment is no longer sufficient to secure long-term stability and growth.”
Printing method is never a secondary detail. It shapes the entire life cycle of a product, from concept to customer. In today’s fashion industry, where margins are tighter and speed matters more than ever, technical knowledge has become a competitive advantage.
“The future of textile design belongs to professionals who can combine creativity with execution, aesthetics with practicality, and vision with production reality”.
Blackpool, UK – September 2026– Standfast & Barracks has been named Global Business of the Year at the 2026 British Insurance Business Awards (BIBAs), recognising the company's sustained growth and impact across international markets, including its expanding presence in the United States.
The award was presented on Friday evening at a ceremony in Blackpool, where members of the Standfast team gathered to celebrate the achievement together.
Garden Grove, Calif. – 21 September 2026 – Media One ("M1"), a leading full-service integrator and value-added distributor of wide-format printing solutions, today announced it has acquired the U.S. business and assets of Premex Solutions, a leading supplier of high-quality, print-ready fabrics for the digital textile printing industry.
The acquisition strengthens Media One's home décor and apparel offering with expanded fabrics, pigment printing technology and technical expertise, reinforcing the company's commitment to delivering forward-thinking, end-to-end solutions across the industry
Las Vegas – Nevada – September 2026 – Greentex Global, a global provider of fabrics, blanks, sportswear, apparel and home textiles, has announced its participation in PRINTING United Expo 2026, taking place in Las Vegas from 23 to 25 September.
The company will welcome attendees to Booth C323, where it will present its latest range of sustainable textile solutions for the printing and apparel industries.
Signal Iduna- Park Dortmund– Germany – FabricVision GmbH has confirmed the successful deployment of its STARFLAG and BLOCKFLAG textile solutions in a large-format giant flag application at the German Supercup, one of German football's most closely watched fixtures.
The combination was used by a FabricVision customer to produce a pitch-covering display, demonstrating the fabrics' capability to meet the exacting demands of major sporting events.
Melville, NY – September 2026 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced it will return as title sponsor of PRINTING United Expo 2026, showcasing its latest innovations in production and large-format print.
Attendees can visit Booth #N5801 at the Las Vegas Convention Center from 23-25 September to experience Canon's diverse range of equipment and solutions.
Thetford – Norfolk - September 21, 2026 - Norfolk-based graphics, signage and print business MultiSigns Ltd said its recent investment in a new Vivid VeloBlade Nexus digital cutting system from Soyang Europe has allowed the company to bring more production in-house and significantly reduce turnaround times for customers
London – UK – September 2026 – ARTS THREAD has announced the call for applications for the Designers in Residence Pforzheim 2027 programme, a fully funded three-month residency hosted at EMMA Creative Center Pforzheim.
The residency will run from 1 April to 30 June 2027, offering emerging designers a rare opportunity to develop their practice within a dedicated creative environment.
Applications close on 2 November 2026 at 23:59 CET.
Oberthausen – Germany – September 2026 – KARL MAYER has announced the launch of a new, highly productive model of its HKS 3-M EL, engineered to meet the escalating demands of the sporting goods market.
The extra-wide tricot machine combines a working width of 330", expandable by a further 10", with production speeds of up to 2,800 min⁻¹, setting a new performance benchmark for manufacturers of modern sporting goods.
Crewe – Cheshire - UK – 18 September 2026 – Hybrid Services Ltd, the official Mimaki distributor for the UK and Ireland, today highlighted how Mimaki's advanced white ink technology is setting a new standard for Direct-to-Film (DTF) printing, addressing a critical challenge facing garment decorators across the industry.
Tonbridge – UK – September 2026 Compass Business Finance will return to The Print Show this year, inviting visitors to explore their game plans for growth and the strategic decisions that can help drive long-term success in an increasingly fast-moving market.
Located on Stand P580, Compass will deliver an immersive experience designed to explore the challenges, opportunities and key business decisions facing print companies today.
Rather than offering generic advice, the stand will encourage visitors to think differently about their ambitions, investment priorities, and the practical steps required to move their businesses forward with confidence
Anglesey – September 2026 – Nova Chrome UK has today announced the launch of the Filmjet Mini, a new series of all-in-one direct-to-film (DTF) printers designed to eliminate the complexity of running separate printing, powder application, and curing units.
Built by PolyPrint, a garment printer manufacturer since 2006, the Filmjet Mini brings together everything a business needs to start DTF production within a single, compact machine.
China Print Supplies has expanded its textile offering with nine Gongzheng Apsaras printers, covering dye sublimation, direct-to-fabric pigment printing and hybrid working.
The full range is available now, and adds textile to a Gongzheng line-up the company already sells across UV and eco-solvent.
You can learn more about these printers by talking to China Print Supplies at The Print Show later this month (stands S220 and S420).
Dorking – UK – September 2026 – FESPA has announced a new instalment of its FESPA Insights webinar series, focusing on one of the garment decoration industry's fastest-growing opportunities: personalised apparel.
The session, titled "Scaling Your Personalised Apparel Business", will take place on 29 September 2026 at 14:00 BST.
Burscough, UK, September 14, 2026: Quality Print Services (QPS) has announced it will showcase six printers from across the ColorJet and Roland DG ranges, alongside Nazdar's alternative digital inks, on its stand (150) at The Sign Show 2026.
Taking place in hall 1 of the NEC in Birmingham from 29 September to 1 October, The Sign Show, co-located with The Print Show, gives visitors access to both events with a single registration.
September 2026 - Epson today announces the SureColor SC-F300, a new A3 dye-sublimation printer designed to help small businesses and growing personalisation providers produce professional-quality output with a compact, user-friendly workflow.
The SC-F300 is positioned to help users broaden their product offering – supporting expansion from A4 into
Mortsel – Belgium – September 2026– Agfa has today announced the launch of the Jeti Tauro H3300 HS, a new hybrid UV LED inkjet press that extends its award-winning Tauro family.
Built on technology and insights gathered across the entire Tauro range, the new press is designed to meet the productivity demands of today's print service providers while offering a clear path for future growth.
Summa announces the expansion of its F Series Vantage platform into large-format production environments with the introduction of the F1832, F3220 and F3232.
Designed for high-volume signage, packaging, textile, and industrial applications, the new models extend the philosophy behind the F Series Vantage: delivering productivity gains across the entire workflow.
Alongside the new large-format models, Summa also introduces the F1625CF, a dedicated configuration optimised for dry carbon fibre cutting
United Kingdom – September 2026 – Inkloft, a new specialist digital printing business founded by Gary Weyman and Andy Hancock, has announced its entry into the direct-to-film (DTF) market.
The company has been appointed as a distributor of DuPont™ Artistri® DTF products, including P1600 inks and Artistri Jettable Adhesive JA1100, both now available to purchase online through inkloft.co.uk.
Tokyo, Japan – September 2026 – Seiko Epson Corporation today announced the launch of CONTOURJET, a new brand for its Direct-to-Shape Printing System, combining Epson's proprietary inkjet and robotics technologies to meet the growing global demand for decorating complex three-dimensional objects.
Under the CONTOURJET brand, Epson will deliver a total solution encompassing enhanced system performance, inks, related software, implementation support, and maintenance services.
The offering is designed to help customers improve efficiency in decoration processes, reduce environmental impact, and unlock a wider range of creative designs.
LAS VEGAS, NV. September 15, 2026 – Fiery, LLC, the print industry’s leading innovator of digital front ends (DFEs) and workflow software, today announced it is showcasing an end-to-end portfolio of solutions that power all corners of the digital print room at PRINTING United 2026 in Las Vegas, Nevada.
Fiery’s award-winning products power printing’s broadest range of applications, including commercial print, large format, industrial inkjet, direct-to-film, direct-to-garment, and more.
Franklin, TN – September 2026: Vanguard Digital Printing Systems, a Durst Group Company, returns to the PRINTING United Expo with a lineup that reflects the fast moving, boundary pushing, revolutionary company it has become.
In booth C1514, visitors will experience Vanguard’s proven technology, continued innovation and an all-new solution that will change the way print formed service providers think about production.
Birmingham, UK – September 2026 – Perfect Colours has announced its participation in The Print Show 2026, taking place at the NEC Birmingham from 29th September to 1st October.
The company will be offering bespoke, hands-on demonstrations of the Canon UK Colorado M5W, giving visitors the opportunity to witness the technology firsthand and explore how it can transform their production capabilities.
Leicester – UK = September 2026– Vivid Laminating Technologies Ltd, a leading innovator in finishing technology, has announced that its award-winning Veloblade Nexus has been selected by 5 Studio UK, a specialist in large-format print and exhibition stand production, to support the creation of high-quality exhibition stands.
The Veloblade Nexus was chosen for its precision etching and engraving capabilities, which allow 5 Studio UK to deliver premium wood-finished displays for clients across the UK, Europe, and beyond.
Telford, UK – September 2026 – China Print Supplies UK Ltd will unveil the Gongzheng ThunderJet AQ1602S at The Sign Show, offering visitors a hands-on demonstration of its latest entry-level eco-solvent printer at stand S220 + S240.
The ThunderJet AQ1602S is a professional 1.6m eco-solvent printer engineered for high-quality signage, graphics, and display production
Reading, UK – 15 September 2026 – HP has announced it will showcase four machines from its HP Latex portfolio, alongside the HP DesignJet Z9+ and HP PrintOS Production Hub, at The Print Show and The Sign Show 2026.
Taking place from 29 September to 1 October in Hall 1 of the NEC Birmingham, the event will feature live demonstrations and application examples highlighting opportunities across sign-making and wide-format print.
Paris - France – September 15th 2026 – Optitex, a global leader in fashion technology, has today announced the release of O/26.1, the latest evolution of its industry-leading software suite.
The update strengthens the tools that fashion and apparel businesses rely on daily, introducing enhanced pattern design capabilities, more flexible cut planning, and a smoother, more connected cloud experience through OPTINEDCloud, formerly known as O/Cloud.
Clay Cross – September 2026 – Resolute DTF has confirmed it will unveil its latest range of digital cutting solutions at The Print Show 2026, held at the NEC Birmingham from 29 September to 1 October.
The announcement reflects the company's continued commitment to advancing production efficiency across the DTF, vinyl, UV DTF transfer and label sectors.
Visitors to Stand P610 will be given a first-hand look at three cutting systems designed to address the industry's growing demand for accuracy, flexibility and streamlined workflows.
Hamamatsu, Japan – September, 2026 – Roland DG, a leading manufacturer of wide-format digital printing solutions, has announced the launch of the TrueVis MG2 Series, a next-generation UV printer/cutter range comprising the MG2-640 and MG2-300.
Designed to help print businesses increase profitability, the new series combines significantly higher productivity, exceptional print quality, advanced application capabilities and lower running costs in a single integrated UV Print & Cut solution.
September 2026 – Georg+Otto Friedrich GmbH, a fourth-generation German textile manufacturer, today announced its participation in PRINTING United Expo 2026, North America's largest gathering of the print industry.
The company will exhibit at Booth C1996 from 23–25 September 2026 at the Las Vegas Convention Center.
The expo represents a pivotal opportunity for Georg+Otto Friedrich to demonstrate how warp-knitted polyester is reshaping the possibilities of digital printing.
Altrincham – Cheshire – Funki Fabrics has today released its Autumn/Winter 2026 fabric trend report, identifying four key directions set to define the season: warm neutrals, deep jewel tones, vampy cherry reds and dark, moody botanicals.
The report offers designers across dancewear, performance wear, costume and beyond a clear framework for translating seasonal colour and print movements into fabric choices.
According to Funki Fabrics, AW26 marks a decisive shift towards richer, more dramatic palettes.
Cool creams and pale beiges are giving way to toasted beige, camel and biscuit browns, offering warmth and versatility as either standalone tones or a base for bolder accents.