“Our biggest problem was how time-consuming it was to process files. Looking at the orders at the end of the day, you might see, for example, five yards to print on cotton jersey, three yards of swimwear with sunflowers… basically a hundred orders a day with a half a yard here, three yards there and 30 different fabric types with many different patterns to print. It was a total nightmare We were running two full shifts a day.” - Justin Rammell - Raspberry Creek Fabrics
Guest post written by Cary Sherburne What They Think
Utah-based Raspberry Creek Fabrics recently received a patent for unique web-to-print software for roll-to-roll fabric printing which automates the step-and-repeat process in a way that creates the smallest possible file, speeding the printing process. Senior editor Cary Sherburne talked to co-founder Justin Rammell about the process.
In July 2020, in the heart of the pandemic, Utah-based Raspberry Creek Fabrics implemented automation into its fabric printing process to streamline operations and increase profitability.
Now the company has gone a step further, receiving a patent for a unique web-to-print software for roll-to-roll fabric printing. This automates the step-and-repeat process in a way that creates the smallest possible file, speeding the printing process for a company that prints thousands of step-and-repeat designs on more than 30 different fabric types with orders ranging from a half a yard to more than 100 yards.
Co-founder Justin Rammell sat down with WTT to explain the process:
WhatTheyThink: So remind us how you, as an attorney in the oil and gas business, got into fabrics in the first place.
Justin Rammell: My wife, Diana, grew up on a ranch in Wyoming, and she loves to sew her own clothes. She has even sewn her own swimsuits. But when she went to the fabric store looking for fabrics for her projects, she could not find anything that met her needs.
She said, “I want cute prints for my kids and I want to sew.”
And so she started doing some designs; we had them screen printed, and she started selling on Etsy and it kind of took off. That was about 10 years ago. In April of 2017, we bought a Kornit Allegro and started doing our own printing. And then we added an EFI Reggiani NEXT dye-sublimation printer for polyesters. We also purchased a Zund cutter.
WTT: That’s a pretty impressive portfolio. When we spoke a couple years ago, you talked about the process you went through to automate your production, and it sounded like that was going pretty well. What issues did you continue to have that drove the solution you have now patented, which was published as U.S.11275532 B1?
JR: Our biggest problem was how time-consuming it was to process files. Looking at the orders at the end of the day, you might see, for example, five yards to print on cotton jersey, three yards of swimwear with sunflowers… basically a hundred orders a day with a half a yard here, three yards there and 30 different fabric types with many different patterns to print. It was a total nightmare We were running two full shifts a day.
WTT: So how did you approach finding a resolution?
JR: We needed to figure out a way to step and repeat files that had already been ripped in order to reduce the processing time. We talked with many of the best-known printer and RIP manufacturers, and they all said they could do this, but they were not able to deliver. All of them wanted to do the imposition of the images up front, but that creates a huge file that takes forever to RIP – like a 200-gigabyte file for 10 yards of a print. It’s just a mess. In many of their installations, that process works since they are printing 200+ yards at a time of the same pattern, but when you have 200 orders a day ranging from half a yard to who knows what, it’s just not feasible.
WTT: So what happened next?
JR: I had an idea for a software patent, and I talked it over with a cousin in the software business out in San Francisco. She discouraged me, saying it was really difficult to get a software patent these days with the Supreme Court tightening the rules. But she did introduce us to a top patent law firm in Washington D.C., and while they couldn’t give us any guarantees, they were willing to try. And they were able to get the patent published on March 15, in about eight months.
WTT: That’s incredible. So tell us what this process does.
JR: So what we do is send one repeat of the pattern through the RIP. After it comes out of the RIP in the smallest possible size, we intercept the file and insert the customer order information as XML code. When the file hits the printer, the printer workstation reads the XML code and knows it needs to step and repeat the file for 50 yards or whatever the amount is. So instead of trying to push a 200 gigabyte 10-yard file through, we are putting a two-megabyte file through, because at that stage, doing the step-and-repeat process doesn’t take any computer resources at all.
WTT: But then how are you managing the orders so you aren’t constantly changing out fabric types?
JR: The beauty of this process is that the printer operator has a dashboard and can see, for example, that they have 1,000 yards to print, and they need to do 100 yards of it in cotton jersey. All of the jobs are pre-ripped and just waiting in the cloud, so they push print for 100 yards of cotton jersey. That’s all they have to do. The jobs come in from the web into hot folders and into the print queue, and they print automatically one after the other.
Another nice feature of the software is that each file prints a header with our logo, the customer name and order number. That’s been a big advantage, because before, the printer would spit out, for example, five yards of a sunflower print, and when it got to fulfillment, they were never quite sure what to do with it. So now, there are two or three wire racks for every day of orders. They are organized by order number and the fulfillment people know exactly where each one goes because each print is labeled.
WTT: In addition to faster print production, the streamlining in fulfillment must make a big cycle time difference as well.
JR: Absolutely. Actually, we had two fulfillment people quit, life changes – one went to college and the other relocated because of her husband’s job. And we didn’t need to hire anyone to replace them. Not only do we now have less staff, we are down from two shifts to one and shipping out a higher volume of orders. We are a husband-and-wife team with about eight employees, and we generate all of our designs ourselves. We need all of the efficiencies we can get.
WTT: Is there anything else this process is enabling for the business?
JR: Yes. We are introducing “Artist Studios” so that any designer can upload images to our website to sell for a royalty. The system is in testing now and will go live in a few weeks. They will have full control over their designs, see the customer order information, track sales, and get paid automatically through PayPal. Their page will have their profile pic and social media information.
WTT: Who did the software development for you?
JR: We hired a couple different outfits to do different aspects of the development. But the core coding was done by Mitko Medev. He didn’t know anything about fabric or ripping, but he is a really smart guy. We paid him as a contractor, but I also put his name on the patent since he was so integral to the success of the process. We wanted to give him that recognition. Another friend of mine, who is a software developer, looked at the code and remarked how elegant it was. The end result is this web-to-print software where nobody has to touch a file.
WTT: What’s next for Raspberry Creek?
JR: Right now we are printing natural fibers with Kornit systems because of the trouble involved with pre- and post-treatment. We have been experimenting with different inks and processes to treat in-house. We are still looking for at different options right now, so if any of your readers have ideas, they could reach out.
We are also going to start doing more cutting. So for example, a customer who’s making a hoodie can order the pattern printed in their size with the design they want, and then we can cut it and send them the pieces for sewing. We can place the cutting marks in our files, and we have automation in place that allows us to integrate cutting.
The nice thing about this automation system we have in place is that it is scalable. So we could put a printer anywhere in the world and plug it into our system to do automated printing. I believe that will help us break into the home textile market.
About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us. Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.
This is not simply a matter of faster machines.
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Those realities are unforgiving: brand-perfect colour, flawless personalisation, licensing compliance, and turnaround measured in hours rather than weeks.
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He argues that this production knowledge still matters in the age of digital printing, because properly separated designs give brands far more freedom.
The Path Foward: Connect Every Link:
Design, colour, workflow, production, data. Each link now depends on the one before it, and the printers who will lead the market are those who strengthen the whole chain, not just the machinery at its centre.
So, this autumn, ask the bigger question on your own shop floor.
Not "Which printer?" but "How well does my business connect demand, design and production?"
Rebés's story isn't one of nostalgia - It's a working blueprint for how heritage manufacturers can stay indispensable in a market that rewards speed, certification, and specificity in equal measure. Four million metres of stock mean nothing without the digital printing capability to turn it into something distinctive.
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Image Credit: Tejidos Rebé
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Her advice to designers and brands alike is refreshingly practical: start small, get hands-on with an accessible 3D printer, and build fluency before the technology becomes table stakes. The businesses that treat this moment with curiosity, rather than scepticism, will be the ones shaping fashion's next decade rather than reacting to it.
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What are we craving Ultimately?
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For the design and manufacturing sectors, this means rethinking both product and process.
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Demand is now driven by personalisation, shorter buying cycles, and an expectation of near-instant responsiveness. Regulatory pressure is intensifying, with supply chain transparency now a legal and commercial fact in many markets. And margins? They are under sustained, structural pressure.
This is not a temporary disruption. It is a fundamental reordering of how textile manufacturing must operate.
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The wallpaper landscape has changed dramatically. Digital printing has lowered the barrier to entry, spawning countless direct-to-consumer brands and pushing much of the market towards faster, cheaper production.
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But what makes Marimekko's story compelling is not just its aesthetic legacy?
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This article distils the key takeaways and what buyers, designers, and brands should be asking right now.
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The Market Gap that Changed Everything
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Taran Rai, Corporate Sustainability Manager at Epson explains why?
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What once was a theoretical sustainability goal seems to have shifted into an active regulatory reality.
Is the Textile Market Finally Recovering?
After a difficult few years, there are genuine reasons for optimism. Duncan was candid about the challenges: "The market for textiles has been very difficult over the last three years. I'm not going to hide the truth there. But the tide is turning.“
A profound shift is currently reshaping the sector
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To thrive, interior brands must adapt their supply chains, bringing production closer to the end consumer and moving away from bulk manufacturing.
Digital textile printing offers a definitive solution to these operational bottlenecks.
Digital transformation doesn't announce itself.
It accumulates - one innovation at a time - until an entire industry looks back and realises the ground has shifted beneath its feet. That's precisely where textiles stands today.
The conversations happening now about AI, automation, sustainability, and digital product passports are not theoretical. They are shaping decisions being made on factory floors and in boardrooms right now.
“By leveraging advanced digital textile printing, Marylene Madou has successfully merged traditional craftsmanship with cutting-edge technology. Her approach offers a blueprint for how independent designers can scale their brands globally while maintaining a minimal environmental footprint.”
Las Vegas, NV – Monotech Systems Limited, a globally-acclaimed Indian manufacturer and one-stop solution provider for the printing and packaging industry, has been chosen by Kongsberg Precision Cutting Systems (PCS) as its India distribution partner. The agreement, signed by Mr TP Jain, Managing Director of Monotech Systems Limited, and Mr Stuart Fox, CEO of Kongsberg PCS, was finalised during Printing United Expo 2026, held at the Las Vegas Convention Center.
Under the terms of the partnership, Monotech Systems Limited is authorised to distribute the full range of Kongsberg X and C Series digital cutting systems across India, bringing precision cutting technology to the country's fast-evolving signage and display industry at a time when producers face mounting pressure to deliver faster, more sustainable, and more customised output.
The Lancashire print specialist is extending its print-on-demand model from wall coverings into textiles with the Epson Monna Lisa ML-13000.
Shrewsbury, UK – November 2026 – Big Value Banners, a UK-based manufacturer of custom printed banners and signage, has chosen the Veloblade Nexus from Vivid Laminating Technologies Ltd to support its growing production capabilities. The announcement follows a period of evaluation, culminating in staff training completed today in Shropshire.
Exclusive Mimaki distributor, Hybrid Services will host two Mimaki Technology Taster Days at its Crewe showroom this November, giving businesses the opportunity to explore their next printing investment, diversification or upgrade in a relaxed, informal setting.
Taking place on Thursday 12th and 19th November, from 10am - 4pm, the events are designed for companies at any stage of their research, including those still considering which direction to take. Visitors can explore the Mimaki range, see printed applications and discuss their ideas with Hybrid’s product specialists.
Milan, 4 November 2026 – The 37th edition of Viscom, the international exhibition dedicated to visual communication, has concluded in Milan, debuting its new Exhibition & Conference format at the Allianz MiCo Convention Centre. The refreshed venue and identity reflect the transformations underway across the industry, delivering two dynamic days that brought together 5,189 visitors and more than 90 exhibitors to explore the sector's emerging opportunities.
Wednesday, November 04, 2026 - Aarhus, DK & Milwaukee, WI — To provide the proper level of support for customers in the Americas, Mikkelsen Innovation ApS has registered and started its U.S. subsidiary, FASTSEWN, Inc., located in Milwaukee, WI. In addition to the U.S. sales and management team, Steve Aranoff (Chief Business Officer) and Jim Manelski (Director of Sales, Americas), whom many in the industry already know, industry veteran Ranjan Singh has now joined as COO for FASTSEWN, Inc. Part of the engineering team is also in Milwaukee, bringing the number of U.S. employees to six so far.
Oswestry, UK – November 2026 – China Print Supplies (CPS) has confirmed it can supply ink, spare parts and servicing for Gongzheng printers across the UK, following the voluntary liquidation of Your Embroidery Services (YES) on 15 October. YES notified customers by email on 20 October that it could no longer provide servicing, technical assistance or customer support.
Gongzheng was one of the brands YES supplied in the UK, covering UV flatbed, eco solvent and UV DTF machines. The sudden withdrawal of support has left an unknown number of owners without a clear path to consumables, parts or engineering help, raising concerns about machine downtime across the sector.
CPS already supplies Gongzheng equipment and holds the supplier relationships needed to source consumables and parts for any Gongzheng machine in the country, regardless of where it was originally purchased.
South Normanton - UK – November 2026 - As the out-of-home advertising market continues its rapid expansion, Sun Chemical is driving the industry's shift toward water-based ink technology with its Streamline™ Toccata range, engineered to meet the rising demand for high-quality, durable graphics while reducing environmental impact.
London, UK – November 2nd 2026 – Spandex UK has today announced a new partnership with HP, bringing HP Latex printing technology to its customers across the UK. The collaboration marks a significant expansion of Spandex's large-format hardware offering, giving its customers greater choice across print technologies.
The initial line-up under this partnership will include the HP Latex 630, 730 and 830 series. These additions build on Spandex's existing portfolio, reinforcing its commitment to equipping sign and display professionals with the tools they need to stay competitive in an evolving industry.
Malvern – Worcestershire – November 2026 Vivid Laminating Technologies has announced that PB Signs, a leading UK print and signage specialist, has chosen its multi-award-winning Velobade Nexus for use across its production operations. The decision follows a thorough review of the market, with PB Signs selecting the Velobade Nexus as the finishing solution best suited to its high standards of craftsmanship.
Speciality print leaders from five Southern European countries will meet in Porto next month for the eleventh FESPA Southern European Congress, taking place on 11–12 November at HF Ipanema Porto, Portugal.
The two-day event, which is organised by five FESPA member associations – FESPA France, FESPA Italia, FESPA España, APIGRAF (Portugal) and the FESPA Hellas Association (Greece) – gives members of the community in Southern Europe the opportunity to benchmark their own strategies against peers facing similar conditions, as well as compare notes with neighbouring markets on customer expectations, workforce shortages, investment and new technology.
Batley, West Yorkshire – October 2026 – Roaches International, a member of the British Textile Machinery Association (BTMA), has dispatched its largest integrated order for textile laboratory equipment to date.
A total of 19 testing machines weighing more than two tonnes have been delivered for a new laboratory being established by Indonesia's Alia Digital Printex, underscoring the British manufacturer's capability to supply complete testing facilities rather than individual instruments alone.
Mortsel, Belgium – October 29th 2026 – Agfa Inkjet Solutions has announced Experience Day 2026, a hands-on event dedicated to demonstrating how advanced inkjet printing and precision finishing can work together within a single, integrated workflow.
The event will take place on Thursday, 26 November 2026, from 09:00 to 15:00 at Agfa Headquarters in Mortsel, Belgium.
Developed in partnership with Kongsberg Precision Cutting Systems, Experience Day 2026 will give print service providers a first-hand look at how combining print and finishing technologies can boost productivity, broaden application possibilities, and open up new business opportunities across sectors including signage, display, packaging, and corrugated production.
Balrothery, Ireland – October 2026 – Retink Graphics has added a second Epson SureColor R5000L latex printer to its Balrothery production floor, supplied by digitalprint.ie.
The investment follows strong returns from the company's first R5000L, which the team says paid for itself before they decided to expand.
Tübingen, Baden-Württemberg – October 2026 - The CHT Group has announced the expansion of its dyes portfolio with two new additions: BEMACID Brilliant Blue F-WN for polyamide and wool, and BEZAKTIV Solar Yellow ONE for flexible dyeing processes.
The launch reinforces CHT Group's commitment to delivering high-performance, sustainable colorant solutions for the global textile industry.
Both new dyes address growing demand among textile manufacturers for products that combine color brilliance, process reliability, and responsible formulation.
Staffordshire, UK – October 2026 – Staffordshire Signs & Graphics Ltd has announced the installation of a new DLI-3325 flatbed printer, supplied by China Print Supplies UK Ltd.
The investment marks a significant step forward for the business, enhancing its production capabilities and expanding the range of signage solutions it can offer customers.
The installation follows months of careful planning, with the new machine now in place and undergoing fine-tuning and staff training ahead of full commissioning
Corby – Northants – October 2026 – Keencut Ltd, a leading innovator in the cutting and finishing equipment industry, has today highlighted its Evolution3 Lift & Hover technology, a breakthrough system designed to make material positioning faster, easier and more accurate than ever before.
The new technology allows operators to adjust, align and achieve perfect positioning with precise control, all through simple single-person operation.
By streamlining what has traditionally been a multi-step, often cumbersome process, Keencut is addressing a long-standing challenge faced by professionals across the sign-making, graphics and framing industries: achieving exact cutting precision without compromising on speed or efficiency.
Istanbul – Turkiye – October 2026 – Optimum Digital has announced that Kilim Home, an established Turkish carpet manufacturer serving international markets, has invested in its direct-to-carpet printing technology.
The move strengthens Kilim Home's production capabilities and marks a significant step forward in the company's ongoing embrace of innovation within digital carpet manufacturing.
Frankfurt am Main, Germany – 27 October 2026 – Heimtextil, the international trade fair for home and contract textiles, has announced the launch of the Functional Futures Lab, a new showcase curated in partnership with Future Fabrics Expo.
Taking place from 12 to 15 January 2027 in Hall 4.1, the exhibition will spotlight materials engineered to meet the evolving functional demands of architecture, interior design and hospitality, from thermal regulation to flame resistance and durability.
The Functional Futures Lab will present both visionary prototypes and commercially available solutions, with each exhibit's stage of development made transparent through Technology Readiness Levels
Shanghai, People's Republic of China – October 2026 – KARL MAYER will present a comprehensive portfolio of advanced warp knitting and warp preparation technologies at ITMA ASIA 2026, taking place from 20 to 24 November at the National Exhibition and Convention Center (NECC) in Shanghai.
The company's presence spans two exhibition halls, with warp knitting innovations on display in Hall 4.1, Booth C18, and warp preparation solutions featured in Hall 3, Booth
Bolzano, Italy – 26 October 2026 – Durst will participate as Leading Sponsor at Viscom 2026, taking place on 28 and 29 October at Allianz MiCo Milan.
In the year marking its 90th anniversary, the South Tyrolean company returns to the leading event for the Italian visual communication market with a new format, a new location, and the Italian debut of a new printing technology.
Durst's presence at Viscom underscores the company's commitment to maintaining close dialogue with customers, prospects, and industry professionals.
Clay Cross – UK – July 2026 – Resolute highlights its new DTF Pneumatic Twin Platen Heat Press, a professional-grade heat press designed to help print shops increase output, improve consistency, and reduce downtime across high-volume production runs.
The machine's dual-platen design allows operators to prepare the next garment while the current one is being pressed, significantly reducing idle time and increasing throughput.
This makes it particularly well-suited to print shops running large direct-to-film (DTF) and transfer print operations, where speed and consistency are critical.
Pattern Room Launches New Pattern Room Experience, Making Online Design-to-Pattern Faster Than Ever
Victoria, Australia, 27/10/2026 – Pattern Room, the online pattern-making studio founded by Australian pattern maker Julia Watts, today announced the launch of its updated platform, introducing a new guided design pathway, an in-house sampling service, and an expanded catalogue of styles for apparel businesses worldwide.
The update is designed to make it faster and easier for designers, garment technicians, and manufacturers to move from concept to production-ready pattern, without the friction that has traditionally slowed the early stages of garment development.
Athens , Greece – 23 October 2026 – UFABRIK has extended its European distribution network into Greece with the appointment of TSEKMERES GS, an established supplier to the country's textile, screen and large-format digital printing industries.
The agreement brings UFABRIK's digital textile portfolio to a market where UV and Latex technologies remain dominant, but where dye-sublimation is emerging as a significant area of potential growth.
The partnership will focus on providing high-quality textiles for silicone edge graphics (SEG) applications, alongside a wider substrate offering for the Greek market.
São Paulo, Brazil – October 2026 – FESPA has announced that FESPA Brasil 2027 will take place from 1 – 4 March in the Blue and White Pavilions of Expo Center Norte, São Paulo.
The leading digital printing exhibition will bring together the sector's biggest global players to showcase the latest solutions across packaging, textiles, signage, and personalised products.
As one of the most visited exhibitions organised by FESPA, FESPA Brasil 2027 will give visitors access to complete solutions and technological innovations spanning print shops, packaging and labels, textile printing, personalised products, 3D printing, and signage and wide format, among other sectors
New York City, USA, October, 2026 – NedGraphics, a global leader in textile and apparel design software, today announced the official launch of NedGraphics 2027, a major software release designed to bring creativity, technology, and production closer together through a more connected and flexible digital ecosystem.
At the center of NedGraphics 2027 is OPTINEDCloud, a new cloud storage and asset management environment integrated across key NedGraphics applications.
OPTINEDCloud gives design, approval, and production teams a centralized space to store, organize, visualize, share, and manage product development files.
Mönchengladbach, Germany – Monforts will showcase its latest advances in finishing, coating and energy-efficient processing at India ITME 2026, as the region's textile manufacturers increasingly look beyond volume production towards higher-value fabrics.
The German finishing machinery specialist will exhibit in Greater Noida , India at stand A5 in Hall 1 from December 4-9.
Milan, Italy – October 22nd 2026 – Agfa Inkjet Solutions today announced it will present its award-winning Jeti Bronco H3300 HS live at Viscom Italia 2026, taking place 28–29 October at the Allianz MiCo Convention Center.
Visitors can see the hybrid wide-format printer in action at Stand 8 B17/C20, where Agfa will demonstrate its capabilities for sign and display businesses seeking greater productivity without compromising on image quality.
The 3.3-metre Bronco H3300 HS delivers print speeds of up to 450 m²/h while maintaining high image quality, combining the flexibility to handle both rigid and roll media in a single hybrid platform.
Berlin, Germany – 21 October 2026 – NVIDIA today announced that Europe's leading ecosystem partners are adopting the NVIDIA DSX™ AI Factory Platform to build AI factories that minimise water consumption for cooling and use less power for the same AI output.
The platform also helps partners bring new capacity online faster and adapt workload power consumption to support grid reliability.
NVIDIA DSX is a full-stack AI factory reference architecture, co-innovated with the world's leading infrastructure companies, in which compute, networking, storage, software, power and cooling are codesigned as one system.
East Sussex, UK – October 2026 – Vivid Laminating Technologies has announced that Pureprint Group, a leading print and marketing services business, has selected its multi award-winning Veloblade technology for use across its operations.
The decision underscores a shared commitment to innovation and efficiency within the print industry.