HOW WILL DIGITAL AND ROTARY TECHNOLOGIES BE UTILISED IN THE NEXT DECADE - IN CONVERSATION WITH SPG PRINTS
“Over the last twenty-five years the textile printing marketplace has changed considerably, and in order to meet the markets evolving expectations, so have the technologies that we utilize to manufacture the many billions of meters of printed textiles that we produce each year” - SPG PRINTS
WRITTEN FOR FESPA BY TEXTILE AMBASSADOR DEBBIE MCKEEGAN
As we advance into a new decade, the growth of the Textile sector shows no sign of abating. In fact, as the world’s population continues to swell the growth of printed textile production and the availability of printed products is set for accelerated growth in-line with increasing demand.
Over the last twenty-five years the textile printing marketplace has changed considerably, and in order to meet the markets evolving expectations, so have the technologies that we utilize to manufacture the many billions of meters of printed textiles that we produce each year. The Textile industry is a diverse industrial sector with many, many layers, and it’s as those commercial layers have evolved – that established marketplaces have diversified and now offer a myriad of new opportunities that the traditional textile industry previously didn’t yield.
Much has been said of the growth of Fast Fashion, which for the last twenty years has dominated rotary production, with huge volume orders traversing the globe to meet the demands of a consumer that has grown to become more demanding, both in terms of design diversity and speed to market.
However, we often ignore the volume of print that is generated to service the home furnishing marketplace which is equally diverse and offers a market primed for digital disruption.
SPG Prints (formerly Stork) have a historic footprint in all textile printing markets, as the leading supplier of high-volume rotary production equipment and inks serving the industry since the company was founded in 1947.
The company first entered the textile market in 1953 with a flat-bed textile printing machine. In 1963 SPG Prints launched the ground-breaking RD-1, together with the world’s first seamless circular screen. For the first time, high speed rotary textile printing was possible, and its these innovations that were the foundations, thus enabling the mass production of printed textiles across the globe.
In 1991 SPG Prints launched the first digital textile printing machine - that was just the beginning of three decades of digital innovation that would lead us to where we are today as the digital textile sector expands to challenge rotary production.
In our recent podcast we interviewed SPG Prints – Jos Notermans, Business Manager of Digital Inks to discuss their journey to Digital and the future of hybrid textile production using both digital and conventional technologies.
Here’s a short summary of the key takeaways from our conversation. << Listen to the full podcast >>
Turn back time – In the 1980’s Stork as it was then known conducted a study into new technologies that might perhaps replace rotary screen printing and decided that they wanted to own that technology as well. The outcome of that study in 1987 predicted that digital textile printing would replace rotary by the year 2000.
In 1989, Jos Notermans joined the company direct from university and has been with SPG Prints since the birth of their very first advances into the field of digital textile production and the parallel development of technologies for the graphics industry. As it turned out, by the year 2000 only 1% of printed production was digital, so the study was 99% off target, but nevertheless the foundations were in place.
In 2002 SPG Prints opened their own print production plant in Thailand to prove and advance their technology, Jos ran this facility until 2007 when he returned to Holland to run the business as it is today alongside the continued development of SPG inks and machinery.
In 2021 it is estimated that approximately 8% of textile production is printed using digital inkjet technologies worldwide.
Wide Format Graphics was the first application to embrace digital textile printing, and as such the technologies were built for high resolution graphic output. In order to convert rotary production to digital, print head technology needed to advance to meet the specific demands and the quality of established traditional textile production, increased speed and multiple ink sets. It was apparent that SPG needed to develop a new technology that was built for textile production at high volume. Graphic print heads are designed to print at close proximity to the substrate, however for textiles, head height is a contributing factor to production quality, speed of production and print mark continuity. It was this research that defined the founding principles and the roadmap for the development of the SPG Prints - Archer technology.
It was also clear that as technology was advancing at great speed the customer required a secure technology, and a future safe investment that would not be rendered obsolete in just a few years. It was therefore decided that the head technology would be independent of the machine’s electronics, and as such could be replaced as required and as technologies advanced.
Over the last three decades printing speeds have accelerated, with the very first digital textile machine printing at just 1m per hour – today in 2021, the SPG Archer platform offers print speeds ranging from 40-80 metres per minute.
It’s worth noting that when digital textile printing was first introduced (1991) designs could not yet be seen on a colour computer monitor. Prior to windows 95 - when programming pixels, the first visual was when the file was actually digitally printed onto fabric. “We have come a long way over that last 25 years or so and have met our client’s expectations - digital printing machines now run faster than rotary, when you factor in production downtime for screen changes and washing by comparison. The print conversation is no longer about speed and has turned to focus on sustainability”.
Ink technology has also been a considerable factor in the innovation of the print workflow, the inks used in traditional rotary printing are not suitable for digital production, they contain heavy meals and other contaminants that are not compatible with inkjet head technologies.
Manufacturing digital ink is therefore much more expensive than rotary, impurities must be removed, and the pigments milled and refined for digital production. At the turn of the century one kilo of ink was valued at approximately 125 euros, still a considerable drop from the 700 euros per kilo in 1991. Nowadays, if you look at large volume customers the average price is around 15 euros per kilo, sometimes even less. The ink cost per square meter is still a dominant factor, when compared with rotary production – but you have to look at the bigger picture, the total cost of ownership and the commercial gains and benefits when utilizing digital machinery. “The breakeven point between rotary and digital (as a rule of thumb) is around 1000m, less than 1000m digital is always cheaper on cost. If you print more than 5,000m rotary will be more cost effective, but there are now so many more factors that come into play as part of the commercial argument”.
SPG Prints see growth in both rotary and digital machine sales as the textile marketplace expands using both technologies, often simultaneously. The market must evaluate the best solution on merit, which is always dependent on the client’s commercial reality.
As the market matures Jos expects digital to reach 20-30% of the total available market with rotary providing the remaining volume - purely because the cost of digital is prohibitive in in the high-volume industrial sector where conventional print will remain.
Innovations continue for rotary screen printing inline with the sustainable development goals just as they do for digital inkjet technology. SPG continues its RND for conventional printing, last year launching a new screen technology that reduces the required percentage of ink paste per square meter - all of which reduces the environmental footprint of the textile printing industry.
Hybrid production is already a key workflow for the textile industry, most of SPG’s customers offer both digital and conventional production which has been accelerated since 2010 by the advancement, stability and the speed now achieved by digital textile printing technologies like the Archer. There are a lot of things happening in the global sphere that will determine how the future will look, so in order to judge what is the right solution you should look not only at the cost of the ink, or the cost of the machine, or the price per square meter – buying behaviour will make a huge impact on how printed textiles are sourced and produced in the near future.
Going full circle back to where we started, it would be interesting to look at technology again – said Jos, what if we replaced inkjet? “We all thought that single pass would be the next big wave, but it didn’t happen, since 2015 there are perhaps fifty single pass machines – single pass wasn’t the breakthrough we predicted.
I think the big breakthrough is yet to come and that’s probably to do with more reliable, cheaper print heads. If you look at the cost of the heads utilized in a single pass machine as a contributing factor, the total cost of multiple heads can be as high as 800,000 euros. If we can reduce the cost of the heads and electronics, we can half the cost of the machines – if we can do that, and I expect that we can in the next five years, we will have a break though technology and that will unlock single pass production”.
The voice of the customer is the most important voice - we have to stay close - we must understand their implicit requirements to ensure that the next generation of digital or conventional technologies that are in development meet the industries finite requirements.
<< Listen to the full podcast >>
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Burscough, UK, September 14, 2026: Quality Print Services (QPS) has announced it will showcase six printers from across the ColorJet and Roland DG ranges, alongside Nazdar's alternative digital inks, on its stand (150) at The Sign Show 2026.
Taking place in hall 1 of the NEC in Birmingham from 29 September to 1 October, The Sign Show, co-located with The Print Show, gives visitors access to both events with a single registration.
September 2026 - Epson today announces the SureColor SC-F300, a new A3 dye-sublimation printer designed to help small businesses and growing personalisation providers produce professional-quality output with a compact, user-friendly workflow.
The SC-F300 is positioned to help users broaden their product offering – supporting expansion from A4 into
Mortsel – Belgium – September 2026– Agfa has today announced the launch of the Jeti Tauro H3300 HS, a new hybrid UV LED inkjet press that extends its award-winning Tauro family.
Built on technology and insights gathered across the entire Tauro range, the new press is designed to meet the productivity demands of today's print service providers while offering a clear path for future growth.
Summa announces the expansion of its F Series Vantage platform into large-format production environments with the introduction of the F1832, F3220 and F3232.
Designed for high-volume signage, packaging, textile, and industrial applications, the new models extend the philosophy behind the F Series Vantage: delivering productivity gains across the entire workflow.
Alongside the new large-format models, Summa also introduces the F1625CF, a dedicated configuration optimised for dry carbon fibre cutting
United Kingdom – September 2026 – Inkloft, a new specialist digital printing business founded by Gary Weyman and Andy Hancock, has announced its entry into the direct-to-film (DTF) market.
The company has been appointed as a distributor of DuPont™ Artistri® DTF products, including P1600 inks and Artistri Jettable Adhesive JA1100, both now available to purchase online through inkloft.co.uk.
Tokyo, Japan – September 2026 – Seiko Epson Corporation today announced the launch of CONTOURJET, a new brand for its Direct-to-Shape Printing System, combining Epson's proprietary inkjet and robotics technologies to meet the growing global demand for decorating complex three-dimensional objects.
Under the CONTOURJET brand, Epson will deliver a total solution encompassing enhanced system performance, inks, related software, implementation support, and maintenance services.
The offering is designed to help customers improve efficiency in decoration processes, reduce environmental impact, and unlock a wider range of creative designs.
LAS VEGAS, NV. September 15, 2026 – Fiery, LLC, the print industry’s leading innovator of digital front ends (DFEs) and workflow software, today announced it is showcasing an end-to-end portfolio of solutions that power all corners of the digital print room at PRINTING United 2026 in Las Vegas, Nevada.
Fiery’s award-winning products power printing’s broadest range of applications, including commercial print, large format, industrial inkjet, direct-to-film, direct-to-garment, and more.
Franklin, TN – September 2026: Vanguard Digital Printing Systems, a Durst Group Company, returns to the PRINTING United Expo with a lineup that reflects the fast moving, boundary pushing, revolutionary company it has become.
In booth C1514, visitors will experience Vanguard’s proven technology, continued innovation and an all-new solution that will change the way print formed service providers think about production.
Birmingham, UK – September 2026 – Perfect Colours has announced its participation in The Print Show 2026, taking place at the NEC Birmingham from 29th September to 1st October.
The company will be offering bespoke, hands-on demonstrations of the Canon UK Colorado M5W, giving visitors the opportunity to witness the technology firsthand and explore how it can transform their production capabilities.
Leicester – UK = September 2026– Vivid Laminating Technologies Ltd, a leading innovator in finishing technology, has announced that its award-winning Veloblade Nexus has been selected by 5 Studio UK, a specialist in large-format print and exhibition stand production, to support the creation of high-quality exhibition stands.
The Veloblade Nexus was chosen for its precision etching and engraving capabilities, which allow 5 Studio UK to deliver premium wood-finished displays for clients across the UK, Europe, and beyond.
Telford, UK – September 2026 – China Print Supplies UK Ltd will unveil the Gongzheng ThunderJet AQ1602S at The Sign Show, offering visitors a hands-on demonstration of its latest entry-level eco-solvent printer at stand S220 + S240.
The ThunderJet AQ1602S is a professional 1.6m eco-solvent printer engineered for high-quality signage, graphics, and display production
Reading, UK – 15 September 2026 – HP has announced it will showcase four machines from its HP Latex portfolio, alongside the HP DesignJet Z9+ and HP PrintOS Production Hub, at The Print Show and The Sign Show 2026.
Taking place from 29 September to 1 October in Hall 1 of the NEC Birmingham, the event will feature live demonstrations and application examples highlighting opportunities across sign-making and wide-format print.
Paris - France – September 15th 2026 – Optitex, a global leader in fashion technology, has today announced the release of O/26.1, the latest evolution of its industry-leading software suite.
The update strengthens the tools that fashion and apparel businesses rely on daily, introducing enhanced pattern design capabilities, more flexible cut planning, and a smoother, more connected cloud experience through OPTINEDCloud, formerly known as O/Cloud.
Clay Cross – September 2026 – Resolute DTF has confirmed it will unveil its latest range of digital cutting solutions at The Print Show 2026, held at the NEC Birmingham from 29 September to 1 October.
The announcement reflects the company's continued commitment to advancing production efficiency across the DTF, vinyl, UV DTF transfer and label sectors.
Visitors to Stand P610 will be given a first-hand look at three cutting systems designed to address the industry's growing demand for accuracy, flexibility and streamlined workflows.
Hamamatsu, Japan – September, 2026 – Roland DG, a leading manufacturer of wide-format digital printing solutions, has announced the launch of the TrueVis MG2 Series, a next-generation UV printer/cutter range comprising the MG2-640 and MG2-300.
Designed to help print businesses increase profitability, the new series combines significantly higher productivity, exceptional print quality, advanced application capabilities and lower running costs in a single integrated UV Print & Cut solution.
September 2026 – Georg+Otto Friedrich GmbH, a fourth-generation German textile manufacturer, today announced its participation in PRINTING United Expo 2026, North America's largest gathering of the print industry.
The company will exhibit at Booth C1996 from 23–25 September 2026 at the Las Vegas Convention Center.
The expo represents a pivotal opportunity for Georg+Otto Friedrich to demonstrate how warp-knitted polyester is reshaping the possibilities of digital printing.
Altrincham – Cheshire – Funki Fabrics has today released its Autumn/Winter 2026 fabric trend report, identifying four key directions set to define the season: warm neutrals, deep jewel tones, vampy cherry reds and dark, moody botanicals.
The report offers designers across dancewear, performance wear, costume and beyond a clear framework for translating seasonal colour and print movements into fabric choices.
According to Funki Fabrics, AW26 marks a decisive shift towards richer, more dramatic palettes.
Cool creams and pale beiges are giving way to toasted beige, camel and biscuit browns, offering warmth and versatility as either standalone tones or a base for bolder accents.
Colombo, Sri Lanka – September 2026 – Winterquilts (Pvt) Ltd., one of Sri Lanka's leading garment manufacturers and exporters, has invested in Coats Digital's award-winning GSDCost solution together with its newly launched AI-powered GSDQuest platform.
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London, UK – September 2026 – The Only Natural International Student Design Competition 2026, supported by Artsthread, has revealed its Category and People's Choice winners.
Selected from an exceptional field of entries from student designers across the globe, this year's winning projects span Fashion and Home, showcasing outstanding creativity, craftsmanship and innovation in the use of natural materials.
Bressanone – September 2026 – Durst Graphics today features its P5 350 CORE, a new 3.5-metre hybrid printing platform designed to serve as an accessible entry point into the wider Durst Ecosystem.
The system brings together proven technologies from across the P5 portfolio, offering print businesses a reliable and future-ready first step into industrial digital printing.
This machine reflects Durst's continued commitment to lowering the barrier to entry for print operators seeking dependable, scalable technology without compromising on quality or performance.
Peterborough -September 2026 – Snuggle, a leading trade fulfilment provider, has today announced it is the first company in Europe to install three Epson G9000 DTF systems, marking a significant expansion of its production capacity to meet surging demand from trade customers across the UK and Europe.
The graphic industry is changing at high speed. Automation, artificial intelligence, personalization, new materials and sustainability are transforming the way products are made while, at the same time, opening up new business opportunities for professionals in the sector.
Against this backdrop, C!Print Madrid 2027 will bring together manufacturers, distributors, printers and professionals from the printing and visual communication world at IFEMA MADRID from January 12 to 14, showcasing the technologies and trends driving this evolution.
This eleventh edition arrives with a strong market response: 90% of its more than 7,000 m² of exhibition space is already booked, with leading companies in the sector such as HP, Epson, Fujifilm, Roland DG, Mimaki, Digidelta and Konica Minolta, among others
Las Vegas – Nevada – September 2026 – BARBIERI electronics, a specialist in colour measurement technology, has announced its sponsorship of the G7+ Exchange, an industry gathering set to take place ahead of PRINTING United Expo 2026.
The event will bring together experts and professionals from across the printing sector to discuss advancements in colour management and print quality.
The G7+ Exchange will be held on 22 September 2026 at the Las Vegas Convention Center, Room N109, as part of the broader PRINTING United Expo.
FREMONT, CA. September, 2026– Fiery, LLC, the leading provider of digital front ends for the print industry, today announced it will host an exclusive webinar titled "Beyond CMYK: From more colours to more impact" on Tuesday, 6th October 2026 at 5:00pm CEST.
The 45-minute session will explore how commercial print businesses can move beyond the constraints of standard CMYK to unlock bolder colours, sharper precision, and stronger margins through expanded gamut printing.
As brands increasingly demand vibrant, exact colour matching, print providers who rely solely on standard CMYK risk falling behind.
London, UK – September 2026 – GREEN GRADS, the platform championing UK graduate eco-activists, will host a free hands-on workshop, Make Art from Waste, as part of the London Design Festival 2026.
Taking place on Monday, 14th September from 2-6pm at 21 Great Chapel Street, W1, the event invites participants to weave their own artwork from workplace textile waste, in partnership with the Surface Design Show.
Led by Green Grad and textile artist Claire Malley (@clairemalleyart), the workshop will guide attendees through the process of designing and weaving a unique piece using varied textile waste, including denim offcuts and recycled yarns.
LOS ALAMITOS, Calif. – September, 2026 – Epson will showcase its latest digital printing solutions at PRINTING United Expo 2026, the annual event bringing together the print industry to explore the latest innovations in commercial, apparel, packaging, wide-format and specialty printing.
Taking place Sept. 23-25 at the Las Vegas Convention Center in Las Vegas, Nevada, Epson will introduce new solutions for textile applications and showcase its extensive portfolio of commercial, industrial and business inkjet solutions.
Wilmington, Delaware – September 2026 – DuPont™ Artistri® Digital Printing Solutions today announced it will demonstrate fully automated direct-to-film (DTF) production live at its booth during the upcoming PRINTING United Expo.
Visitors will witness two Brown Manufacturing Group, Inc. automation lines running the complete DTF process from start to finish, offering a first-hand look at the technology reshaping the future of textile printing
Roland DG Europe has announced its renewed presence at Viscom 2026, the leading international exhibition for the visual communication industry.
The company will use the event as a platform to reinforce its position as an industry leader, while continuing to drive innovation and improvement across the sector.
Viscom 2026 will take place on 28th and 29th October at Allianz MiCo Milano, bringing together exhibitors, innovators, and decision-makers from across the visual communication landscape.r
Agfa will return to The Print Show for the third consecutive year, reinforcing its commitment to the UK print and signage market.
The event takes place at the NEC Birmingham from 29 September to 1 October 2026, with Agfa welcoming visitors to stand P510 in Hall 1.
This year, Agfa is bringing print technology, workflow software and real-world applications together to demonstrate a complete wide-format production environment.
Telford – UK – September 2026 – The Dlican DLI-360s from China print Supplies has probed to be an excellent investment for Promo Trade Print where it will be helping them meet the demand for personalised drinkware!