Viscom Italia Highlights The Importance Of Creative Stand Building As It Returns To Milan This October With Two Days Of Innovation, Design, And Industry Connection
Milan, Italy – July 2026– Viscom, the international trade show dedicated to the visual communications industry, is set to return to Allianz MiCo Milano on 28t h and 29th October.
Bringing together the industry's leading professionals, brands, and innovators, the event promises to be a defining moment for the global visual community.
Over two intensive days, attendees can expect a programme that blends innovation, relationship-building, and business opportunity into a single, highly professional experience.
Central to this year's event is a renewed focus on the art of stand design and exhibition outfitting — a discipline that goes far beyond the construction of structures.
In a world saturated with information and stimuli, standing out requires more than a compelling message — it demands a considered environment in which that message can breathe.
Every element of a successful stand, from design and materials to lighting, technology, and graphics, works in concert to foster authentic connections between people and brands.
This philosophy underpins the work of companies represented by ASAL, whose members operate daily at the intersection of creativity, manufacturing, and strategic communication.
Their collective expertise supports exhibiting companies at the most critical moment: the point of direct engagement with their audience.
About RX
Viscom is owned by RX, a global leader in events and trade shows that leverages industry expertise, data and technology to generate business for individuals, communities and organizations.
With a presence in 25 countries, RX organizes approximately 350 events each year serving 41 industry sectors.
RX is fully committed to creating an inclusive working environment for all. RX enables businesses to thrive by leveraging data-driven insights and digital solutions.
RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
For further information, please visit www.rxglobal.com
About Viscom Italia
Viscom Italia is the only fair in Europe that brings together the entire visual communication market.
Dedicated to technologies, applications, products and materials for visual communication and graphic arts, every year Viscom becomes the hub of applied creativity, where sustainable solutions, emerging trends and new inspirations meet.
Here, professionals from printing, decoration and installation, along with manufacturing industries from sectors such as fashion, automotive, and large-scale retail, as well as communication agencies, designers and creatives, discover solutions and inspirations to enhance and innovate brands and projects.
