TEXINTEL LIVE INTERVIEW WITH TARUNPREET RAI: Corporate Sustainability Manager at Epson UK discusses the Water Silks Fashion Project that reduced water consumption by 96%

In conversation with Texintel CEO - Tarunpreet Rai, Corporate Sustainability Manager at Epson UK discusses the Water Silks Fashion Project.

Highlighting the environmental impact of the fashion industry, particularly the use of 18,000 litres of water to make one pair of jeans, equating to 24 years of drinking water. Epson partnered with Green Story and Patternity to create four silk scarves, each representing a European waterway using Epson's Monna Lisa digital print technology to reduce water consumption by 96%.

The project aims to raise consumer awareness and instill sustainability practices in future business leaders. The conversation also touched on the challenges of balancing sustainability with scalability and the importance of integrating sustainability from the start of business operations.


KEY TAKEAWAYS:

  • The fashion industry has a massive water footprint, with 18,000 litres of water used to make one pair of jeans.

  • Epson partnered with Green Story and Patternity to research water consumption in the industry and raise consumer awareness.

  • Epson demonstrated waterless printing and dyeing methods using their Monna Lisa digital textile printer, reducing water consumption by 96%.

  • Educating future industry leaders, like students, on sustainable practices is crucial to drive change from the start.

  • Integrating sustainability into business models from the beginning can help smaller brands sell their ideas to larger companies more effectively.




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