BARBIERI
At Barbieri, we’re dedicated to setting the highest standards in color accuracy for digital textile printing professionals.
Our Spectro LFP qb Textile edition is tailored to meet the needs of dye-sublimation, direct-to-garment, and a wide range of other digital textile printing applications, from sportswear and fashion to interior fabrics and signage. In each of these applications, precise color measurement is essential - not only to match brand colors but to deliver vibrant, consistent results across every print.
Our innovative solution goes beyond traditional color measurement. It combines automated measurement with specialized features like fabric-stabilizing holders and air-blowing optics to keep measurements accurate even in challenging conditions. Adjustable measurement apertures and built-in color target recognition make the process seamless, while the detachable head supports quick manual checks, ideal brand color measurements.
With Barbieri, digital textile printers achieve professional ICC profiling, calibration, and quality control - leading to enhanced color consistency and confidence across all materials. Our solutions allow printing professionals to deliver the high color standards their clients expect, making Barbieri an essential partner in enabling digital textile printers to become top performers.
Barbieri electronics is strengthening its leadership team as the company prepares for its next phase of development.
With Viktor Lazzeri, who has played a key leadership role within the company for many years and is well known to customers and partners as Chief Operating Officer, Barbieri has appointed him COO and Co-Managing Director, further strengthening its leadership capacity to support innovation, international growth and even closer customer relationships.
Beijing – July 2026 – BARBIERI Electronics has announced the further strengthening of its sales partnership with Beijing Dingli Xintong Technology Co. Ltd. following a successful partner meeting in Beijing.
Led by Viktor Lazzeri on behalf of BARBIERI, the meeting reaffirmed both companies' shared commitment to advancing colour measurement technology across China's rapidly growing digital printing market.
The partnership reflects a response to the surging demand for high-quality spectrophotometers across a range of digital printing applications in China.
FUTURE FASHION is a leading Egyptian apparel manufacturer specializing in the export of ready-to-wear garments and has been awarded the 2026 Barbieri Electronic Award for Business Performance.
With a team of over 1.000 skilled professionals, the company leverages advanced technology across cutting, sewing, printing, sublimation and embroidery processes to ensure high-quality production.
Bressanone : Italy : April 2026– Barbieri electronics has proudly announced SYNC INNOVATION as the winner of the prestigious Barbieri Excellence Award 2026 in the Innovation and Research category.
This accolade recognises SYNC INNOVATION's forward-thinking approach to demand production for e-commerce and retail, seamlessly integrating design, digital printing, and fulfilment into a highly efficient and streamlined workflow.
Barcelona – May 2026 – BARBIERI electronics, a leading innovator in colour measurement solutions, today features its continuing participation in the FESPA Global Print Expo 2026, taking place in Barcelona, Spain, from 19 to 22 May 2026.
The company’s cutting-edge measuring technology will be prominently showcased by trusted industry partners BARBERAN S.A. and PrintFactory, highlighting a shared commitment to driving sustainable and highly accurate print production on a global scale
Bressanone : Italy : April 7th 2026 – Barbieri Electronic is proud to announce that ColorGATE has been named the winner of the 2026 Barbieri Excellence Award in the Advocacy and Trust category.
This prestigious accolade recognises the outstanding professional work of customers, partners, and collaborating organisations within the extended Barbieri ecosystem, highlighting their top performance and forward-thinking innovation in professional digital printing.
ORLANDO, FL – April 2026 – BARBIERI electronics has announced the world premiere of its latest technological advancement, the Spectro Swing qb 6 mm, at the upcoming International Sign Association Expo in Orlando, Florida.
Running from the 8th to the 10th of April, the event will serve as the global launchpad for the newest addition to the company's industry-leading spectrophotometer family.
The unveiling will take place at Booth 1641, hosted in collaboration with long-time partner IT Supplies, Inc., and featuring key company representative Viktor Lazzeri.
Guangzhou – China-March 10th 2026 – BARBIERI electronics, a global pioneer in intelligent colour measurement technology, announces its upcoming exhibition at the DPES Sign Expo China, taking place from 10 to 12 March 2026.
In partnership with local distributor Beijing Dingli Xintong Technology Co., Ltd., the company will present its advanced spectrophotometer solutions designed to drive precision, efficiency, and sustainability in the professional digital printing sector.
The showcase, located in Hall 20.1 at Stand A18, offers industry professionals an exclusive opportunity to experience cutting-edge measurement technology first-hand.
Barbieri electronics expands its successful Swing qb platform with the launch of the Spectro Swing qb 6 mm, designed to deliver enhanced stability and confidence in color measurement across increasingly diverse digital printing applications.
Built on the proven Spectro Swing qb platform, the new 6 mm variant integrates seamlessly into existing workflows.
It offers automated reflection and transmission measurements, supports M0, M1 and M2 measurement conditions according to ISO 13655, and features Ethernet and USB-C connectivity.
Munich, Germany – February 2026 – BARBIERI electronics is proud to announce its sponsorship and active participation in the upcoming Fogra Colour Management Symposium 2026.
Scheduled to take place in Munich from February 25–26, this premier event will gather the international colour management community to discuss pivotal industry challenges and emerging technologies.
As a leader in intelligent color measurement systems, BARBIERI electronics views this symposium as a critical platform for advancing industry standards.
Bressanone – January 26, 2026 – Barbieri Electronics has today announced that nominations for the Barbieri Excellence Award 2026 are officially open.
This prestigious annual award series recognises outstanding performers who utilise intelligent colour measurement technology to achieve excellence within the professional digital printing industry.
The Barbieri Excellence Award honours customers, partners, and organisations within the extended Barbieri ecosystem, including universities and research institutions worldwide.
Bressanone : January 2026 : Barbieri Spectrophotometers, a distinguished leader in intelligent colour measurement technology, has announced its participation in the upcoming FESPA Middle East exhibition.
The event, scheduled to take place at the Dubai Exhibition Centre from January 13th to 16th, will feature the company at the Dynagraph stand at Booth E20.
Barbieri aims to demonstrate how its advanced instruments ensure vibrant, true-to-life colours across a diverse spectrum of materials, reinforcing the critical importance of precision in the digital printing industry.
Brixen, Italy – November 2025 – Barbieri Electronic, the market leader in colour measurement technology for professional digital printing, has officially announced the opening of nominations for the 2026 Barbieri Excellence Award.
This annual award celebrates organisations that demonstrate outstanding performance and innovation in digital printing through the use of intelligent colour measurement.
The Barbieri Excellence Award acknowledges the remarkable achievements of Barbieri's partners and customers who push the boundaries of print quality, colour consistency, and process control.
Bressanone/Brixen -November 4th 2025 – Barbieri Electronic is set to unveil its latest advancements in spectral colour measurement at the upcoming IPI Conference at Booth A14 from the 12-13 November 2025 in Düsseldorf, Germany.
Viktor Lazzeri, Chief Operating Officer, will also lead a presentation on how the company is redefining quality assurance in digital industrial printing through the integration of collaborative robotics and artificial intelligence.
The story of what happens when young designers access digital technology is still being written.
What once was a theoretical sustainability goal seems to have shifted into an active regulatory reality.
Is the Textile Market Finally Recovering?
After a difficult few years, there are genuine reasons for optimism. Duncan was candid about the challenges: "The market for textiles has been very difficult over the last three years. I'm not going to hide the truth there. But the tide is turning.“
A profound shift is currently reshaping the sector
Changing consumer expectations demand greater design diversity, faster turnaround times, and sustainable manufacturing practices.
To thrive, interior brands must adapt their supply chains, bringing production closer to the end consumer and moving away from bulk manufacturing.
Digital textile printing offers a definitive solution to these operational bottlenecks.
Digital transformation doesn't announce itself.
It accumulates - one innovation at a time - until an entire industry looks back and realises the ground has shifted beneath its feet. That's precisely where textiles stands today.
The conversations happening now about AI, automation, sustainability, and digital product passports are not theoretical. They are shaping decisions being made on factory floors and in boardrooms right now.
“By leveraging advanced digital textile printing, Marylene Madou has successfully merged traditional craftsmanship with cutting-edge technology. Her approach offers a blueprint for how independent designers can scale their brands globally while maintaining a minimal environmental footprint.”
From Helsinki's printing mill to Paris's Le Marais, discover how Marimekko is scaling a design-led brand with purpose, craft, and bold innovation.
But what makes Marimekko's story compelling is not just its aesthetic legacy?
The textile industry is undergoing a vital transformation. As the insights from Techtextil and Texprocess reveal, the path forward relies on a combination of sustainable hardware, intelligent chemistry, and seamless digital workflows.
From Zimmer's industrial-scale energy reductions and Stratasys's on-demand 3D embellishments, to Kornit's single-step technical printing and the unified digital ecosystems of NedGraphics and Optitex, the tools for change are here. To stay competitive, brands and manufacturers must adopt these innovations, moving away from fragmented, wasteful processes towards a truly connected, circular economy.
Friedmans stands as a testament to the power of combining traditional textile knowledge with forward-thinking innovation.
“Operating from their UK headquarters, Friedmans now serves a diverse array of sectors, including swimwear, dance, entertainment, sportswear, interior decor, prosthetics, and even pet apparel. With a strategic supply chain that reliably serves clients worldwide”
The apparel decoration industry is decisively moving away from isolated, analogue production tools toward connected digital manufacturing environments.
"Kornit’s unwavering commitment to transformative technology continues to disrupt the status quo. For business leaders and innovators ready to capture the future of apparel manufacturing, the path forward is clear”
The Urgent Need for Sustainability at Scale
The transformation at Coats provides a vital blueprint for the wider textile and apparel sector. True sustainability cannot be achieved in silos. As Dearing emphasised:
“Cross-industry collaboration is the engine of meaningful change. Brands, machinery suppliers, chemical providers, and fibre producers must act as an interconnected ecosystem”
Today’s customers demand superior product quality, real-time data visibility, and lightning-fast turnaround times.
For large-scale garment decorators, managing these expectations while balancing seasonal demand fluctuations - such as the massive surges seen during Black Friday - presents a monumental challenge.
"Relying on transactional vendor relationships and outdated legacy equipment is no longer sufficient to secure long-term stability and growth.”
Printing method is never a secondary detail. It shapes the entire life cycle of a product, from concept to customer. In today’s fashion industry, where margins are tighter and speed matters more than ever, technical knowledge has become a competitive advantage.
“The future of textile design belongs to professionals who can combine creativity with execution, aesthetics with practicality, and vision with production reality”.
Are we witnessing the reinvention of Merch driven by adaptive, digital technologies?
The commercial opportunity presented by printed, personalised merchandise is already a lucrative revenue stream; it is the core driver of growth in a multi-billion-pound industry. And the mandate for print businesses is clear: automate, adapt, and offer undeniable added value, or choose to gradually lose market share.
Powderless DTF is an important area of innovation. It deserves research, investment, and thoughtful development.
“But at its current stage, it often feels like the industry is attempting to commercialize the concept ahead of the underlying chemistry and system readiness”.
All Apparel Manufacturers face an Urgent Mandate: “Automate or be Left Behind”.
Industry leaders like Super Nova Sports and Ryozo International were struggling with severe pre-press bottlenecks and unsustainable fabric waste. By integrating AI Sublimation Software into their workflows, these forward-thinking businesses eliminated manual variable data entry, boosted fabric efficiency to over 80%, and reduced delivery times by more than half, establishing a highly profitable, agile, and environmentally responsible production model.
The Future of Manufacturing belongs to those who Embrace Connected Digital Ecosystems
“Whether you produce garments, car interiors, or home furnishings, the transition from creative concept to production-ready product often remains fragmented. Design teams work tirelessly to develop compelling materials, yet technical teams struggle to interpret these visions without losing data along the way.”
The European digital wallcovering marketplace is expanding at an impressive rate.
“For print professionals and interior designers, this transition presents a distinct set of challenges. Achieving flawless colour consistency, managing complex substrates, and meeting stringent environmental standards are no longer optional extras; they are fundamental requirements for commercial success.”
If you're looking to optimize your website for AI search, hang onto your cowboy hat. It's the Wild West out there. Former (and current) SEO companies see the handwriting on the wall as more search moves from traditional SEO to AEO (answer engine optimisation). Opportunists are popping out of the woodwork.
(There are good options out there, but vet them carefully.)
A swimsuit might start life as a sketch. By the time it reaches the shop floor, dozens of hands have touched it - designers, dye houses, printers, trim manufacturers, quality controllers. Each one interprets colour in their own way, under their own conditions, with their own tools. The result is often a product that looks nothing like the original vision.