What’s the Real Price! What would your Profits look like if the Planet sent an Invoice?
There is no need to enforce behavioural change. There is no need to ban high-emitting activities or impose immediate penalties. The act of disclosure alone begins to shift the terrain. Because this is not a symbolic gesture. It is a new lens on value itself.
By forcing carbon risk into the structure of reported profit, this approach does what sustainability pledges never could.
Shivam Gusain - Founder at Decypher
Guest Article courtesy of Shivam Gusain - Founder at Decypher
Corporate climate pledges have become the ambient noise of our time. They flash across reports and websites like antivirus pop-ups on a machine already infected. Beneath these declarations of responsibility lies a deeper failure, not just in implementation but in architecture. The system itself is misaligned. Emissions are not the core virus. The real malware is the logic that governs the system: delay action, externalise risk, and protect short-term performance at all costs.
This logic is not confined to press releases or sustainability reports. It lives inside the financial DNA of the modern corporation. It is encoded in accounting standards, earnings calls, executive incentives, and the quiet compulsion to maximise returns within the current quarter. That logic has remained untouched even as pledges proliferate. And so, year after year, companies continue to degrade planetary systems while producing the illusion of progress.
What enables this illusion is not just language. It is accounting. It is the way corporate value is measured and presented to the world. A company can release millions of tons of carbon and still report a strong quarter. Its emissions may be noted in a footnote or sustainability appendix, but they have no impact on the core financial statements. They do not reduce the profit line. They do not threaten dividends. They are treated, at best, as external context rather than internal cost.
This is a form of fantasy that markets have accepted as normal. We have allowed balance sheets to remain clean by allowing the atmosphere to absorb the mess. The true cost of emissions, including rising climate volatility, infrastructural strain, and ecological disintegration, has been rendered invisible to the one audience that matters most in this system: capital.
Until this illusion is broken, the pledges will continue to fail. Not because companies are insincere, but because they are incentivised to perform concern while preserving advantage. What we need is not another layer of voluntary targets. What we need is a line item.
Imagine if every company was required to report not only their earnings but also a second number alongside it, a carbon-adjusted profit figure. This number would simulate the cost of their emissions using a standardised carbon price. It would not be theoretical. It would be calculated, verified, and placed within their official financial disclosures.
No penalties. No new taxes. Just visibility. Cold, sharp, unavoidable visibility.
This would not require belief. It would not rely on virtue. It would simply let investors and markets see what has been hidden. And once they can see it, everything else begins to shift.
The beauty of the financial system lies in its simplicity. Profit is profit. Risk is risk. Disclosure is disclosure. What enters the system with credibility becomes the basis for action, for investment, divestment, pricing, credit, and capital allocation. The problem with carbon is that it has remained conceptually urgent but financially irrelevant. It has not been priced into the core machinery of decision-making. It sits in a parallel world of ESG frameworks, impact reports, and reputational assessments. These are soft metrics, often unaudited, and easily ignored.
But imagine something different. Imagine carbon exposure being integrated into the very fabric of financial reporting. Not as a side note. Not as a footnote. But as a requirement.
Under this proposal, every company would be obligated to include a carbon-adjusted profit and loss line within their quarterly and annual filings. This figure would be calculated using a globally standardised shadow price for carbon, for example, 200 or 250 dollars per ton of carbon dioxide equivalent. The number would reflect the full life-cycle emissions of the company’s operations, supply chains, and products. It would be audited independently, just as revenue is. And it would be published alongside all other key financial indicators.
There is no need to enforce behavioural change. There is no need to ban high-emitting activities or impose immediate penalties. The act of disclosure alone begins to shift the terrain. Because this is not a symbolic gesture. It is a new lens on value itself.
By forcing carbon risk into the structure of reported profit, this approach does what sustainability pledges never could. It creates a financial map of climate exposure, legible to the actors who move markets. Boards cannot ignore it. Shareholders cannot disregard it. Ratings agencies must respond to it. Banks must factor it in. Investment committees must begin to weigh it.
This is not a climate policy disguised as accounting. It is an accounting reform that restores climate reality to the language of finance.
Carbon, in this model, becomes not just an externality but a form of financial gravity. Invisible before, suddenly present. Pulling value downward, distorting balance sheets, and ultimately reshaping the flow of capital not through regulation but through recognition.
Markets do not require moral imperatives to act. They require data. They require comparability, materiality, and risk-adjusted visibility. Once carbon-adjusted financials are made mandatory, that visibility arrives with unmistakable force. And the system, trained to chase returns and minimise risk, begins to rewire itself.
A company that once appeared efficient may now look fragile. A firm that boasted record profits may now reveal those earnings to be deeply carbon-dependent. A high-performing fund manager may discover that a significant portion of their portfolio is exposed not just to transition risk, but to an unpriced reality that can no longer be ignored.
Investment strategies change. Pension funds, tasked with long-term stability, begin reallocating away from industries that show persistent carbon deficits in their simulated profit models. Banks tighten lending criteria. Insurers increase premiums on emission-heavy assets. Procurement departments, especially in large institutions and governments, begin weighting carbon-adjusted profitability in vendor decisions. None of these outcomes are mandated. They are simply possible.
This is how change occurs in systems governed by capital. Not through confrontation, but through internal contradiction. Carbon-adjusted reporting does not tell the market what to do. It tells the market what it has refused to see. And once the numbers are exposed, the system does what it always does in the face of risk. It moves.
And in that movement, something remarkable begins to happen. Clean business models start to outperform not because they are virtuous, but because they are less exposed. Low-emission operations become more attractive not because of pressure, but because of price. This is not about rewarding good behaviour. It is about recalibrating what good actually means.
What the carbon-adjusted disclosure hopes to accomplish is subtle but seismic. It does not force divestment. It does not impose bans. It simply restores a broken connection between cost and consequence. In doing so, it shifts incentives without rewriting them. It asks no one to change their beliefs. It only changes what they can afford to ignore.
No idea that touches capital will go unchallenged. Carbon-adjusted financial disclosure, though it introduces no tax, no fine, no regulation of behaviour, will nonetheless be seen by many as dangerous. Not because it overreaches, but because it reveals.
The first line of resistance will be predictably technical. Questions will be raised about carbon pricing variability, about life-cycle calculation methodologies, about sectoral fairness and double-counting. These concerns are not trivial. Carbon accounting is complex. But complexity has never stopped financial innovation before. The global system tracks derivatives with multi-variable dependencies and reconciles currency risk across time zones. It can, if it chooses, track the carbon cost of goods sold.
The second resistance will come from those who sense the deeper threat. The moment carbon is placed inside the financial statement, the game changes. Emissions can no longer be hidden behind offsets or buried in supply chains. They become numbers with weight. Numbers that can be ranked, compared, penalised, and priced. For companies whose profitability depends on externalising those costs, this visibility becomes existential.
There is also the risk of simulation gaming. Companies may attempt to manipulate their carbon models. Consultants may emerge who promise to finesse the figures. Just as with tax optimisation, there will be efforts to shape the appearance of compliance without its substance. But the very act of anchoring carbon risk to official financial reporting raises the bar for scrutiny. Once it is in the books, it is in the crosshairs of auditors, analysts, regulators, and markets.
Perhaps the greatest risk, though, is that this measure will be mistaken for enough. That by adjusting the lens, we have somehow addressed the landscape. This would be a failure of imagination. Carbon-adjusted disclosure is not a solution. It is a diagnostic. It does not reduce emissions. It reveals their true cost. What happens next depends on the willingness of capital, policy, and culture to respond.
But that first act of revelation matters. Because systems do not reform under pressure alone. They reform when their internal logic begins to unravel. This proposal does not demand new values. It does not require an uprising. It simply takes the world as it is and inserts a new variable into the equation, one that makes denial expensive and delay impossible to ignore.
Carbon, once hidden, becomes undeniable.
Not because we forced anyone to look. But because we placed it where no one can afford not to.
That is how the machine begins to change. Not all at once. Not in revolt. But in recognition
About the Authors:
Shivam Gusain - Founder at Decypher - I help organizations reduce risk and move with clarity in complex sustainability and innovation landscapes. My work focuses on cutting through noise, identifying blockers, and building the right capabilities to drive impact. If you’re navigating uncertainty or making decisions with long-term consequences, I can help you move forward with confidenceI help organizations reduce risk and move with clarity in complex sustainability and innovation landscapes. My work focuses on cutting through noise, identifying blockers, and building the right capabilities to drive impact. If you’re navigating uncertainty or making decisions with long-term consequences, I can help you move forward with confidence.
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Friedmans stands as a testament to the power of combining traditional textile knowledge with forward-thinking innovation.
“Operating from their UK headquarters, Friedmans now serves a diverse array of sectors, including swimwear, dance, entertainment, sportswear, interior decor, prosthetics, and even pet apparel. With a strategic supply chain that reliably serves clients worldwide”
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Oberthausen – Germany – September 2026 – KARL MAYER has announced the launch of a new, highly productive model of its HKS 3-M EL, engineered to meet the escalating demands of the sporting goods market.
The extra-wide tricot machine combines a working width of 330", expandable by a further 10", with production speeds of up to 2,800 min⁻¹, setting a new performance benchmark for manufacturers of modern sporting goods.
Crewe – Cheshire - UK – 18 September 2026 – Hybrid Services Ltd, the official Mimaki distributor for the UK and Ireland, today highlighted how Mimaki's advanced white ink technology is setting a new standard for Direct-to-Film (DTF) printing, addressing a critical challenge facing garment decorators across the industry.
Tonbridge – UK – September 2026 Compass Business Finance will return to The Print Show this year, inviting visitors to explore their game plans for growth and the strategic decisions that can help drive long-term success in an increasingly fast-moving market.
Located on Stand P580, Compass will deliver an immersive experience designed to explore the challenges, opportunities and key business decisions facing print companies today.
Rather than offering generic advice, the stand will encourage visitors to think differently about their ambitions, investment priorities, and the practical steps required to move their businesses forward with confidence
Anglesey – September 2026 – Nova Chrome UK has today announced the launch of the Filmjet Mini, a new series of all-in-one direct-to-film (DTF) printers designed to eliminate the complexity of running separate printing, powder application, and curing units.
Built by PolyPrint, a garment printer manufacturer since 2006, the Filmjet Mini brings together everything a business needs to start DTF production within a single, compact machine.
China Print Supplies has expanded its textile offering with nine Gongzheng Apsaras printers, covering dye sublimation, direct-to-fabric pigment printing and hybrid working.
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You can learn more about these printers by talking to China Print Supplies at The Print Show later this month (stands S220 and S420).
Dorking – UK – September 2026 – FESPA has announced a new instalment of its FESPA Insights webinar series, focusing on one of the garment decoration industry's fastest-growing opportunities: personalised apparel.
The session, titled "Scaling Your Personalised Apparel Business", will take place on 29 September 2026 at 14:00 BST.
Burscough, UK, September 14, 2026: Quality Print Services (QPS) has announced it will showcase six printers from across the ColorJet and Roland DG ranges, alongside Nazdar's alternative digital inks, on its stand (150) at The Sign Show 2026.
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September 2026 - Epson today announces the SureColor SC-F300, a new A3 dye-sublimation printer designed to help small businesses and growing personalisation providers produce professional-quality output with a compact, user-friendly workflow.
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Mortsel – Belgium – September 2026– Agfa has today announced the launch of the Jeti Tauro H3300 HS, a new hybrid UV LED inkjet press that extends its award-winning Tauro family.
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Summa announces the expansion of its F Series Vantage platform into large-format production environments with the introduction of the F1832, F3220 and F3232.
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LAS VEGAS, NV. September 15, 2026 – Fiery, LLC, the print industry’s leading innovator of digital front ends (DFEs) and workflow software, today announced it is showcasing an end-to-end portfolio of solutions that power all corners of the digital print room at PRINTING United 2026 in Las Vegas, Nevada.
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Franklin, TN – September 2026: Vanguard Digital Printing Systems, a Durst Group Company, returns to the PRINTING United Expo with a lineup that reflects the fast moving, boundary pushing, revolutionary company it has become.
In booth C1514, visitors will experience Vanguard’s proven technology, continued innovation and an all-new solution that will change the way print formed service providers think about production.
Birmingham, UK – September 2026 – Perfect Colours has announced its participation in The Print Show 2026, taking place at the NEC Birmingham from 29th September to 1st October.
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Leicester – UK = September 2026– Vivid Laminating Technologies Ltd, a leading innovator in finishing technology, has announced that its award-winning Veloblade Nexus has been selected by 5 Studio UK, a specialist in large-format print and exhibition stand production, to support the creation of high-quality exhibition stands.
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Telford, UK – September 2026 – China Print Supplies UK Ltd will unveil the Gongzheng ThunderJet AQ1602S at The Sign Show, offering visitors a hands-on demonstration of its latest entry-level eco-solvent printer at stand S220 + S240.
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Reading, UK – 15 September 2026 – HP has announced it will showcase four machines from its HP Latex portfolio, alongside the HP DesignJet Z9+ and HP PrintOS Production Hub, at The Print Show and The Sign Show 2026.
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Paris - France – September 15th 2026 – Optitex, a global leader in fashion technology, has today announced the release of O/26.1, the latest evolution of its industry-leading software suite.
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Clay Cross – September 2026 – Resolute DTF has confirmed it will unveil its latest range of digital cutting solutions at The Print Show 2026, held at the NEC Birmingham from 29 September to 1 October.
The announcement reflects the company's continued commitment to advancing production efficiency across the DTF, vinyl, UV DTF transfer and label sectors.
Visitors to Stand P610 will be given a first-hand look at three cutting systems designed to address the industry's growing demand for accuracy, flexibility and streamlined workflows.
Hamamatsu, Japan – September, 2026 – Roland DG, a leading manufacturer of wide-format digital printing solutions, has announced the launch of the TrueVis MG2 Series, a next-generation UV printer/cutter range comprising the MG2-640 and MG2-300.
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September 2026 – Georg+Otto Friedrich GmbH, a fourth-generation German textile manufacturer, today announced its participation in PRINTING United Expo 2026, North America's largest gathering of the print industry.
The company will exhibit at Booth C1996 from 23–25 September 2026 at the Las Vegas Convention Center.
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Altrincham – Cheshire – Funki Fabrics has today released its Autumn/Winter 2026 fabric trend report, identifying four key directions set to define the season: warm neutrals, deep jewel tones, vampy cherry reds and dark, moody botanicals.
The report offers designers across dancewear, performance wear, costume and beyond a clear framework for translating seasonal colour and print movements into fabric choices.
According to Funki Fabrics, AW26 marks a decisive shift towards richer, more dramatic palettes.
Cool creams and pale beiges are giving way to toasted beige, camel and biscuit browns, offering warmth and versatility as either standalone tones or a base for bolder accents.
Colombo, Sri Lanka – September 2026 – Winterquilts (Pvt) Ltd., one of Sri Lanka's leading garment manufacturers and exporters, has invested in Coats Digital's award-winning GSDCost solution together with its newly launched AI-powered GSDQuest platform.
The move is designed to standardise garment costing, improve costing accuracy and accelerate Bill of Labour generation across the company's manufacturing operations.
London, UK – September 2026 – The Only Natural International Student Design Competition 2026, supported by Artsthread, has revealed its Category and People's Choice winners.
Selected from an exceptional field of entries from student designers across the globe, this year's winning projects span Fashion and Home, showcasing outstanding creativity, craftsmanship and innovation in the use of natural materials.
Bressanone – September 2026 – Durst Graphics today features its P5 350 CORE, a new 3.5-metre hybrid printing platform designed to serve as an accessible entry point into the wider Durst Ecosystem.
The system brings together proven technologies from across the P5 portfolio, offering print businesses a reliable and future-ready first step into industrial digital printing.
This machine reflects Durst's continued commitment to lowering the barrier to entry for print operators seeking dependable, scalable technology without compromising on quality or performance.
Peterborough -September 2026 – Snuggle, a leading trade fulfilment provider, has today announced it is the first company in Europe to install three Epson G9000 DTF systems, marking a significant expansion of its production capacity to meet surging demand from trade customers across the UK and Europe.
The graphic industry is changing at high speed. Automation, artificial intelligence, personalization, new materials and sustainability are transforming the way products are made while, at the same time, opening up new business opportunities for professionals in the sector.
Against this backdrop, C!Print Madrid 2027 will bring together manufacturers, distributors, printers and professionals from the printing and visual communication world at IFEMA MADRID from January 12 to 14, showcasing the technologies and trends driving this evolution.
This eleventh edition arrives with a strong market response: 90% of its more than 7,000 m² of exhibition space is already booked, with leading companies in the sector such as HP, Epson, Fujifilm, Roland DG, Mimaki, Digidelta and Konica Minolta, among others
Las Vegas – Nevada – September 2026 – BARBIERI electronics, a specialist in colour measurement technology, has announced its sponsorship of the G7+ Exchange, an industry gathering set to take place ahead of PRINTING United Expo 2026.
The event will bring together experts and professionals from across the printing sector to discuss advancements in colour management and print quality.
The G7+ Exchange will be held on 22 September 2026 at the Las Vegas Convention Center, Room N109, as part of the broader PRINTING United Expo.
FREMONT, CA. September, 2026– Fiery, LLC, the leading provider of digital front ends for the print industry, today announced it will host an exclusive webinar titled "Beyond CMYK: From more colours to more impact" on Tuesday, 6th October 2026 at 5:00pm CEST.
The 45-minute session will explore how commercial print businesses can move beyond the constraints of standard CMYK to unlock bolder colours, sharper precision, and stronger margins through expanded gamut printing.
As brands increasingly demand vibrant, exact colour matching, print providers who rely solely on standard CMYK risk falling behind.