DISCOVER HOW WHITE INK TECHNOLOGY FROM HP IS PUSHING THE BOUNDARIES OF INTERIOR DECOR TO CREATE NEW APPLICATIONS FOR PRINT

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18 Mar

“The flexibility and adaptability of the HP Latex series delivers a powerful production tool, with the addition of white – multiple applications are now possible across multiple industries: Signage and graphics, window displays, wallpapers, vinyl, glass, wood, aluminum, cork and even printed leather to name just a few options”.

New technologies are pushing the boundaries of Interior décor as the market sector expands towards customized interiors.

What was once a sector that relied on stock is now a highly creative, innovative market where new design and product applications abound. The recent webinar from HP titled: “How HP white ink can give your Interior Décor business a competitive edge” brought together a number of industry specialists from a wide variety of businesses.

All of which were exploring new applications and attracting new business with the HP Latex 700W and 800W series. The flexibility and adaptability of the HP Latex series delivers a powerful production tool, with the addition of white – multiple applications are now possible across multiple industries: Signage and graphics, window displays, wallpapers, vinyl, glass, wood, aluminum, cork and even printed leather to name just a few options.

Importantly when using the white ink as a base layer, the operator can print onto coloured print materials. When used on clear media – the white ink can be applied in several ways to create dramatic effects and stunning visual graphics. Duplex printing in multiple formats is possible across many, many surfaces. As such it’s the perfect partner for any printer or specialist that services the interior design and décor industry - where creativity is a key driver for on-demand design led products.

A number of industry practitioners from across Europe joined the webinar to share their inspiring case studies and their knowledge and practical experiences. Representing a huge variety of high value applications for public spaces, like offices, hotels, retail food environments and other décor applications.

All guest speakers have successfully expanded their businesses and product portfolio’s using HP technologies.

Claude Patek a HP customer based in Germany commented “We are full-service provider specializing in the design and signage industry for about 30 years producing a large format signage, and materials from window signage to vehicle graphics. We also produce posters, street signage, light boxes, etc. Having recently purchased the HP Latex 700W we have further expanded our portfolio into the interior decoration market, and they are very proud of our achievements.”

Following on from a number of interesting case studies, the webinar also offers an insightful demonstration live from the HP demonstration suite. It’s during this demonstration that you can really see first-hand just how many opportunities the HP Latex 700 and 800W equipment offers the printed decor industry.

Daniel Bellotti explained “The great thing about HP technology when it comes to printing with white, is when you compare it to the competitors and what they have on offer. We have a technology which basically looks after itself.”

“In terms of maintenance, we have a rich circulation of the white ink that happens continually, from the ink cartridges on one end of the printer all the way to our print heads and back to the ink cartridge. Ensuring movement of the white ink (which is a heavier pigment and can sediment if you don't have movement) is apparent continuously.

Now what benefit does this have?

“Using a closed loop system ensures maximum efficiency and no loss of time during the printing process. Add to this easy machine maintenance to guarantee optimum image quality.”

Consistent quality is delivered by the HP Thermal Inkjet printheads ensuring very high resolution, even when printing with white tick. They are a native 1200 DPI dots per inch. And we can produce amazing images.” Daniel’s passion and enthusiasm for HP technologies and their printed applications is self-evident in this engaging and informative demonstration, a must watch for anybody interested in printed Interior decoration.

To watch the replay of the recent webinar from HP titled: “How HP white ink can give your business a competitive edge” click here.