HP Reports An Exceptional Market Response To The New Latex FS70 W Printer
Barcelona December 2025 – HP Inc. today announced an overwhelmingly positive market reception for its newly launched HP Latex FS70 W printer.
The platform has exceeded initial sales forecasts, with several major accounts committing to the new technology within weeks of its market debut, signalling strong industry demand for advanced, flexible printing solutions.
The HP Latex FS70 W is designed to meet the evolving needs of print service providers, offering a unique combination of modularity, scalability, and superior performance.
Customers have been quick to praise the system's ability to adapt and grow with their workflow demands.
The printer's remarkable colour consistency and the stunning image quality achieved with HP's water-based Latex inks at high speeds have been highlighted as key differentiators in a competitive market.
"The launch of the HP Latex FS70 W has been nothing short of exceptional," said Daniel Martinez, SVP & Division President for HP Large Format Printing. "What stands out most is how quickly customers have embraced the modularity of the system, the ability to scale capabilities as their workflow evolves, along with the remarkable colour consistency and the stunning image quality delivered by our water-based HP Latex inks at unprecedented speed. It’s clear that this combination is resonating deeply with print service providers who want both performance and flexibility without compromise."
The strong momentum behind the FS70 W platform is set to continue, with HP already planning significant upgrades for 2026.
This forward-looking approach underscores the company's commitment to long-term innovation and customer partnership, ensuring the platform remains at the forefront of the industry.
The initial success is a testament to the vision behind the product and the dedicated work of the teams and partners involved in its development and launch.
"It’s inspiring to see customers connect so quickly with the vision behind this platform, and even more exciting to see where it’s headed next," added Martinez. "The momentum behind FS70 White is strong, and 2026 is shaping up to be an even bigger year for the product."
About HP
HP Inc. is a global technology leader transforming how people live, work, and interact through new technology advancements.
With expertise in innovative printing and computing solutions, HP is committed to sustainability and creating a better future for businesses and the environment.
