In this conversation, Debbie McKeegan, Texintel CEO and Fespa Textile Ambassador, speaks with Viktor Lazzeri of Barbieri Electronics.

This conversation, recorded live at Fespa Middle East in Dubai, explores the rapidly growing opportunities for the print industry across the region. Barbieri Electronics highlight the strong demand for quality, innovation, and colour accuracy, and the critical role of trusted technology partners in supporting this fast-evolving, increasingly digital market.

Together, the speakers frame the Middle East as a vibrant, optimistic hub where the right print technologies can unlock significant new growth.

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Debbie McKeegan interviews Viktor Lazzeri from Barbieri Electronic at Printing United in Orlando about the critical need for accurate colour measurement in the printing and textile industry.

Viktor explained the rising demand for colour accuracy, showcased Barbieri Electronic's latest spectrophotometers, and emphasised how precise colour measurement improves workflow efficiency, reduces waste, and ensures customer satisfaction.