The Analogue to Digital Transformation of Textiles
An analogue-to-digital transformation is currently taking place in the textiles and clothing market. Alongside conventional textile printing processes, digital printing is growing fast. Digital offers enormous potential to make production more efficient. And yet textile manufacturers cannot make use of all the opportunities, partly because the systems for the pre-treatment and post-treatment of textiles often come from different manufacturers. This is why Mimaki now offers one complete solution for the textile print workflow.
By Bert Benckhuysen, Senior Product Manager at Mimaki EMEA
It is getting increasingly challenging for big textile brands to manage their production and distribution costs. Everything has to be as efficient and as cost-effective as possible in order to be more competitive and compensate for unsold stock. H&M for example, recently announced that it has over 4.3 billion dollars worth of unsold stock. Digital textile printing is seen as a more cost-efficient alternative to conventional techniques, where smaller volumes can be custom-made. This means that less stock is required, and products can be placed on the market much more quickly. In addition, within the foreseeable future, you’ll be able to adjust a collection or even completely replace it, based on online and in-store sales.
It is no coincidence that traditional textile manufacturers are currently making big investments in their transition to the digital world. According to the latest trends, thanks to this digital revolution, printed textile manufacturing is coming back to Europe, mostly from Asia, because this allows a lot of savings on distribution. Time-to-market in particular plays an important role here. Digital textile production also helps to reduce environmental pollution. The fact is that conventional technology for textile printing is one of the biggest water consumers of all industries. With regard to water pollution, this industry scores the highest, with around 20 per cent. It is estimated that digital textile printing offers savings of over 60 per cent!