London, UK – November 2026 – Sweaty Betty, the activewear and lifestyle brand born in Notting Hill in 1998, has announced it is growing its Performance Design Team with the addition of a Junior Designer. The new hire will support the creation of innovative, performance-led product from initial concept through to final development, reinforcing the brand's ongoing commitment to merging technical performance with feminine design.
Since its founding nearly three decades ago, Sweaty Betty has built its identity on the belief that performance and femininity are not opposites, but complementary forces. The brand continues to challenge outdated narratives around women and sport, creating award-winning activewear while supporting the next generation of female athletes through the Sweaty Betty Foundation.
The Junior Designer will work closely with the Performance Designer and the wider Design Team, combining creative vision with technical and organisational expertise to deliver product that is unmistakably Sweaty Betty. Responsibilities will include researching trends, competitor activity and sportswear innovation, developing seasonal concepts, mood boards and fabric direction, and creating accurate CADs and technical packs. The role will also involve maintaining product information within PLM systems, attending fit sessions with Garment Technology, and partnering across Buying, Product Development and Design throughout the product lifecycle.
The successful candidate will take ownership of agreed styles, franchise updates and carryover products, while developing their design confidence, technical knowledge and leadership capability. The position also includes mentoring the Design Assistant, offering an early opportunity to build management experience within a collaborative, fast-paced environment.
Sweaty Betty is seeking a candidate with a strong eye for trend, colour and silhouette, genuine passion for performance product, and proficiency in Adobe Illustrator and technical drawing. A solid understanding of garment construction, fabrics and trims is essential, alongside the organisational skills needed to manage multiple priorities against go-to-market milestones.
This appointment reflects the continued investment Sweaty Betty and its parent company, Wolverine Worldwide, are making in design talent as the brand pushes forward with innovation across its performance and lifestyle ranges.
About Sweaty Betty
Founded in Notting Hill, London in 1998, Sweaty Betty creates award-winning activewear and lifestyle products designed for every way women move through life. The brand supports more girls into sport through the Sweaty Betty Foundation and remains committed to progress in design, performance and community impact.
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