HOW MUCH SEWING AUTOMATION IS ENOUGH? THE RISE OF THE ROBOT AND THEIR IMPACT FOR RESHORING SEWN MANUFACTURE
“Clearly, with a sewbot, much less labor is required. But the rest of the industry is not standing still. Some on-demand manufacturers, like OnPoint Manufacturing in Florence, Ala., have implemented automated manufacturing lines that, using barcodes and conveyors, direct pieces to be sewn to operators with the particular skill required—such as cap sleeves—whose backlog can handle the work and who have the right color thread installed”. Cary Sherburne - WHAT THEY THINK
GUEST ARTICLE WRITTEN BY CARY SHERBURNE OF WHATTHEYTHINK
Manufacturing automation in textiles and apparel is moving ahead apace, accelerated by advances in digital technology. But the remaining “last mile,” sewing, continues to be a barrier to reshoring of apparel manufacturing on a large scale. This article explores some of the efforts underway to automate sewing and what impact that could have on the future of apparel manufacturing in North America and Europe.
Earlier this year, we spoke with Palaniswamy "Raj" Rajan, Chairman and CEO of Softwear Automation, to get an update on the company’s sewbot technology. The original vision of the company was to be able to enable on-demand made-to-measure production of certain apparel items with minimal human intervention, relying on “sewbots” to accomplish the sewing. Raj points out that garment manufacturing can be complex, with some 18 steps required to make a T-shirt, and 70 to 80 steps to make jeans. While jeans were an initial target based on early R&D, about four years ago the company decided that the technology, including fit technologies, and the overall supply chain were not ready yet for full automation, perhaps for another two to three years. Currently the company is producing T-shirts, a less complex process. Plus, sizing is easier for made-to-measure, and customization is easier. In addition, due to the pollution caused by microfibers from synthetic fabrics, Softwear Automation has also focused in on T-shirts made of cotton, both to reduce the overall environmental footprint and to support the US cotton industry. He points out that 98% of T-shirts are imported, and he believes the company can be responsible for producing a billion cotton T-shirts in the US over the next decade. That being said, the company is not yet selling its equipment, likely for another 18 to 24 months. Instead, they are running the machines internally in full 24/7 production, creating some 100,000 T-shirts per month.
So what’s the alternative?
Clearly, with a sewbot, much less labor is required. But the rest of the industry is not standing still. Some on-demand manufacturers, like OnPoint Manufacturing in Florence, Ala., have implemented automated manufacturing lines that, using barcodes and conveyors, direct pieces to be sewn to operators with the particular skill required—such as cap sleeves—whose backlog can handle the work and who have the right color thread installed. This makes completion of a manufactured piece of clothing much more efficient, but still requires skilled sewists to do the work, albeit likely fewer than in a traditional cut-and-sew operation.
Another approach was explained by Rick Frye of Brother in a recent TexProcess webinar [password required for replay]: what the company is calling Electronic Programmable Bridge sewing technology. Frye pointed out that programmable sewing machines have been around since the 1970s, especially for smaller items like athletic shoes, seatbelts, airbags, etc. But its Programmable Bridge technology takes sewing automation to a new level, and can handle larger items with complex stitch patterns.
The Brother Nexio BAS360H and BAS-375H bridge-type sewing machines can deliver high-quality sewing at speeds up to 2,500 stitches per minute with a resolution of 0.5 mm and a maximum sewing area of up to 1200 x 700 mm.
Frye explained that patterns can lose shape when sewing with conventional sewing machines. Not so with bridge-type machines, he says. That’s due to the fact that in conventional sewing, the needle point is fixed, and the piece to be sewn is moved along both the X and Y axes. With Brother’s bridge-type machines, the needle point moves only on the X axis while the clamp holding the fabric to be sewn moves along the Y axis. This allows for very accurate, very high-speed sewing.
He stated, “This also provides for a reduced footprint and beautiful, stable stitches. Feed drifting doesn’t occur, even with high speed or heavyweight goods, due to closed-loop servo control where you tell it where [the needle] is supposed to go, and get feedback that it actually went where it was supposed to. With 0.5 mm resolution per pulse, even slanted stitch lines and curves are accurately sewn with up to size 207 nylon thread.”
This video shows the machine in action.
This approach requires a skilled person to do the programming, usually not the operator. But once the programs are developed, Frye says, a sewing operator can be trained within a day, adding, “The artisan part is done by servo motors. It’s really more loading and unloading. They don’t need a sewing skill set. Someone who has never operated a sewing machine before can be a good operator within a day.”
The other issue the industry faces, of course, is attracting new talent.
An educational effort is required to dispel the belief that a cut-and-sew operation is a “sweat shop” or a dirty environment. These days, with modern technologies both in cutting and sewing, a cut-and-sew shop can really be a high-tech operation. Programs like Detroit-based ISAIC have a multitude of programs in place to attract and train new industry talent, manufacture sewn goods such as masks and gowns, T-shirts, sweatshirts, and more, and to implement the newest technologies. Watch our interview with ISAIC CEO and Chair of the Industrial Sewing and Innovation Center Jennifer Guarino.
With all of these technology developments, the industry is well on its way to completing that last mile of automation that can help bring cut-and-sew operations back to North America and Europe. We will continue to follow developments as they occur and would welcome discussions with anyone who has experience in implementing these new solutions.
About Cary Sherburne: Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
IMAGE CREDIT: Brother Nexio BAS-375H bridge-type sewing machine
Colour Is Too Important to Leave to Chance
Print will always be the part of the garment people see first.
But the sum of all parts — the fabric, the trims, the fasteners, the finish — is what determines whether a design actually delivers on its promise. Brands that continue to treat colour as a single creative decision, rather than a coordinated technical discipline spanning their entire supply chain, will keep paying for it in re-dips, delays, and disappointed design teams.
A Century of Textiles, and an Ever-changing World
Few companies can trace their roots back more than a century and still count themselves among their industry's innovators. Texia, headquartered in Monistrol de Montserrat, Spain, is one of them.
But the story of Texia is not simply one of longevity.
It is a story of continual reinvention. As the textile industry has grown more global and competitive, Texia has repeatedly reshaped its business, investing in technology, developing its own brands, and placing sustainability at the centre of its mission. In doing so, it offers a compelling example of how a heritage manufacturer can lead rather than follow through a period of profound industry change. Image Credit: Texia
What are we craving Ultimately?
The instinct to slow down while simultaneously optimising every measurable aspect of life isn't a passing curiosity. It's a structural response to a world that feels increasingly unstable, and it's reshaping what people expect from their homes, hotels, workplaces and healthcare environments alike.
For the design and manufacturing sectors, this means rethinking both product and process.
The Structual Shift is Real and its Already Here
Volumes are moving east, where digital production is accelerating rapidly. Consumer behaviour has shifted.
Demand is now driven by personalisation, shorter buying cycles, and an expectation of near-instant responsiveness. Regulatory pressure is intensifying, with supply chain transparency now a legal and commercial fact in many markets. And margins? They are under sustained, structural pressure.
This is not a temporary disruption. It is a fundamental reordering of how textile manufacturing must operate.
The Challenge: Standing Firm as the Industry Shifts
The wallpaper landscape has changed dramatically. Digital printing has lowered the barrier to entry, spawning countless direct-to-consumer brands and pushing much of the market towards faster, cheaper production.
At the same time, manufacturing in the UK has grown steadily harder - rising minimum wage, national insurance, energy and substrate costs all bear down on margins. Surface Print have embraced all of these challenges - and stand resolutely prepared for the future.
From Helsinki's printing mill to Paris's Le Marais, discover how Marimekko is scaling a design-led brand with purpose, craft, and bold innovation.
But what makes Marimekko's story compelling is not just its aesthetic legacy?
The word "toxic" carries weight. It conjures danger, harm, and things best avoided.
“Yet in the textile industry - Where between 3,000 and 10,000 chemicals move through the supply chain, a reflexive fear of the term is one of our biggest obstacles to progress.”
This article distils the key takeaways and what buyers, designers, and brands should be asking right now.
What Is the Digital Product Passport?
At its core, a Digital Product Passport is a digital record attached to a physical product - For a printed textile product, this means the DPP would capture data on the substrate, inks and dyes used, the printing process and technology, chemical compliance, environmental impact (including water and energy use), supply chain traceability, and end-of-life instructions.
The Market Gap that Changed Everything
Future Fashion was founded in 2019, timed deliberately to coincide with a pivotal moment in global textile technology: the commercial launch of the EFI Reggiani BOLT Single-Pass digital printing system.
The founders recognised that single-pass architecture had fundamentally changed what was industrially possible - and that Pakistan's domestic market had yet to catch up.
Print is no longer defined by the inefficiencies that once characterised it…as advances in production processes and technology have significantly improved its environmental performance.
Taran Rai, Corporate Sustainability Manager at Epson explains why?
The story of what happens when young designers access digital technology is still being written.
What once was a theoretical sustainability goal seems to have shifted into an active regulatory reality.
Is the Textile Market Finally Recovering?
After a difficult few years, there are genuine reasons for optimism. Duncan was candid about the challenges: "The market for textiles has been very difficult over the last three years. I'm not going to hide the truth there. But the tide is turning.“
A profound shift is currently reshaping the sector
Changing consumer expectations demand greater design diversity, faster turnaround times, and sustainable manufacturing practices.
To thrive, interior brands must adapt their supply chains, bringing production closer to the end consumer and moving away from bulk manufacturing.
Digital textile printing offers a definitive solution to these operational bottlenecks.
Digital transformation doesn't announce itself.
It accumulates - one innovation at a time - until an entire industry looks back and realises the ground has shifted beneath its feet. That's precisely where textiles stands today.
The conversations happening now about AI, automation, sustainability, and digital product passports are not theoretical. They are shaping decisions being made on factory floors and in boardrooms right now.
“By leveraging advanced digital textile printing, Marylene Madou has successfully merged traditional craftsmanship with cutting-edge technology. Her approach offers a blueprint for how independent designers can scale their brands globally while maintaining a minimal environmental footprint.”
The textile industry is undergoing a vital transformation. As the insights from Techtextil and Texprocess reveal, the path forward relies on a combination of sustainable hardware, intelligent chemistry, and seamless digital workflows.
From Zimmer's industrial-scale energy reductions and Stratasys's on-demand 3D embellishments, to Kornit's single-step technical printing and the unified digital ecosystems of NedGraphics and Optitex, the tools for change are here. To stay competitive, brands and manufacturers must adopt these innovations, moving away from fragmented, wasteful processes towards a truly connected, circular economy.
Friedmans stands as a testament to the power of combining traditional textile knowledge with forward-thinking innovation.
“Operating from their UK headquarters, Friedmans now serves a diverse array of sectors, including swimwear, dance, entertainment, sportswear, interior decor, prosthetics, and even pet apparel. With a strategic supply chain that reliably serves clients worldwide”
The apparel decoration industry is decisively moving away from isolated, analogue production tools toward connected digital manufacturing environments.
"Kornit’s unwavering commitment to transformative technology continues to disrupt the status quo. For business leaders and innovators ready to capture the future of apparel manufacturing, the path forward is clear”
The Urgent Need for Sustainability at Scale
The transformation at Coats provides a vital blueprint for the wider textile and apparel sector. True sustainability cannot be achieved in silos. As Dearing emphasised:
“Cross-industry collaboration is the engine of meaningful change. Brands, machinery suppliers, chemical providers, and fibre producers must act as an interconnected ecosystem”
Today’s customers demand superior product quality, real-time data visibility, and lightning-fast turnaround times.
For large-scale garment decorators, managing these expectations while balancing seasonal demand fluctuations - such as the massive surges seen during Black Friday - presents a monumental challenge.
"Relying on transactional vendor relationships and outdated legacy equipment is no longer sufficient to secure long-term stability and growth.”
Printing method is never a secondary detail. It shapes the entire life cycle of a product, from concept to customer. In today’s fashion industry, where margins are tighter and speed matters more than ever, technical knowledge has become a competitive advantage.
“The future of textile design belongs to professionals who can combine creativity with execution, aesthetics with practicality, and vision with production reality”.
Oberthausen – Germany – September 2026 – KARL MAYER has announced the launch of a new, highly productive model of its HKS 3-M EL, engineered to meet the escalating demands of the sporting goods market.
The extra-wide tricot machine combines a working width of 330", expandable by a further 10", with production speeds of up to 2,800 min⁻¹, setting a new performance benchmark for manufacturers of modern sporting goods.
Crewe – Cheshire - UK – 18 September 2026 – Hybrid Services Ltd, the official Mimaki distributor for the UK and Ireland, today highlighted how Mimaki's advanced white ink technology is setting a new standard for Direct-to-Film (DTF) printing, addressing a critical challenge facing garment decorators across the industry.
Tonbridge – UK – September 2026 Compass Business Finance will return to The Print Show this year, inviting visitors to explore their game plans for growth and the strategic decisions that can help drive long-term success in an increasingly fast-moving market.
Located on Stand P580, Compass will deliver an immersive experience designed to explore the challenges, opportunities and key business decisions facing print companies today.
Rather than offering generic advice, the stand will encourage visitors to think differently about their ambitions, investment priorities, and the practical steps required to move their businesses forward with confidence
Anglesey – September 2026 – Nova Chrome UK has today announced the launch of the Filmjet Mini, a new series of all-in-one direct-to-film (DTF) printers designed to eliminate the complexity of running separate printing, powder application, and curing units.
Built by PolyPrint, a garment printer manufacturer since 2006, the Filmjet Mini brings together everything a business needs to start DTF production within a single, compact machine.
China Print Supplies has expanded its textile offering with nine Gongzheng Apsaras printers, covering dye sublimation, direct-to-fabric pigment printing and hybrid working.
The full range is available now, and adds textile to a Gongzheng line-up the company already sells across UV and eco-solvent.
You can learn more about these printers by talking to China Print Supplies at The Print Show later this month (stands S220 and S420).
Dorking – UK – September 2026 – FESPA has announced a new instalment of its FESPA Insights webinar series, focusing on one of the garment decoration industry's fastest-growing opportunities: personalised apparel.
The session, titled "Scaling Your Personalised Apparel Business", will take place on 29 September 2026 at 14:00 BST.
Burscough, UK, September 14, 2026: Quality Print Services (QPS) has announced it will showcase six printers from across the ColorJet and Roland DG ranges, alongside Nazdar's alternative digital inks, on its stand (150) at The Sign Show 2026.
Taking place in hall 1 of the NEC in Birmingham from 29 September to 1 October, The Sign Show, co-located with The Print Show, gives visitors access to both events with a single registration.
September 2026 - Epson today announces the SureColor SC-F300, a new A3 dye-sublimation printer designed to help small businesses and growing personalisation providers produce professional-quality output with a compact, user-friendly workflow.
The SC-F300 is positioned to help users broaden their product offering – supporting expansion from A4 into
Mortsel – Belgium – September 2026– Agfa has today announced the launch of the Jeti Tauro H3300 HS, a new hybrid UV LED inkjet press that extends its award-winning Tauro family.
Built on technology and insights gathered across the entire Tauro range, the new press is designed to meet the productivity demands of today's print service providers while offering a clear path for future growth.
Summa announces the expansion of its F Series Vantage platform into large-format production environments with the introduction of the F1832, F3220 and F3232.
Designed for high-volume signage, packaging, textile, and industrial applications, the new models extend the philosophy behind the F Series Vantage: delivering productivity gains across the entire workflow.
Alongside the new large-format models, Summa also introduces the F1625CF, a dedicated configuration optimised for dry carbon fibre cutting