The Gucci Equilibrium Report Accelerates Its Sustainability Vision As It Partners Up With The Ellen MacArthur Foundation

Image Courtesy of GUCCI

Gucci today, has become a Strategic Partner of the Ellen MacArthur Foundation to accelerate its vision of a circular economy for the future.

The new Strategic Partnership complements the House’s ongoing commitment to generate positive change for people and the planet, as detailed in its 2021 Gucci Equilibrium Impact Report published on Equilibrium.Gucci.com today.

Driven by Gucci’s philosophy to constantly evolve and act to support social and environmental transformative change, the Strategic Partnership will build on the House’s existing circular economy strategy underlined by the three key principles – eliminate waste and pollution, circulate products and materials, and regenerate nature.

Gucci has been advancing its approach across its entire value chain for many years: from using recycled materials to promoting materials from organic and regenerative production systems; to inspired design and innovation, including its Gucci Off The Grid collection and its pioneering animal-free Demetra material; to manufacturing solutions to reduce scraps and upcycle material leftovers with Gucci-Up and Gucci Scrap-less, through to prolonging and extending its collections, including product care, as well as new experimentations for resale and customized vintage on Gucci Vault.

Andrew Morlett, CEO of the Ellen MacArthur Foundation, added: "We are thrilled to partner with Gucci to reshape the future of fashion.

Thanks to Gucci’s passion for people and the planet and the Foundation’s expertise in the circular economy, we are able to innovate industrial fashion solutions designed for greater use, made to be made again and made from safe and recycled or renewable materials.

"By moving towards a circular, regenerative economy for fashion, we can help tackle the root causes of global problems including pollution, climate change and biodiversity loss."

“For us, purpose and progress are paramount to the very ethos of Gucci. We are constantly experimenting and evolving to drive positive impacts in the Gucci community, and in the wider world,” said Marco Bizzarri, President and CEO of Gucci. “The second edition of our Gucci Equilibrium Impact Report for 2021 is a testament to our resolve to continue building a responsible and sustainable business. It is in this spirit we are excited to announce our partnership with the Ellen MacArthur Foundation to further strengthen our commitments to circularity and regenerative agriculture, expanding on the many initiatives we have already established.”

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