WHAT DO BRANDS DEMAND AND WHY THATS IMPORTANT TO YOUR BUSINESS - HP SUSTAINABILITY SERIES WITH SANDRA PINA
“As we move towards a sustainable future, each and every product we consume has an environmental impact. Every choice that we make as designers and printers matters and collectively, we can make a significant contribution to the environmental impact of the products we create across all commercial sectors. Together we can drive effective change for a sustainable future.” Watch This Presentation Here >>
Sustainability has to be a primary focus for brands and manufacturers around the world.
Regardless of what you are producing. HP continues to lead change by questioning historical choices and developing new solutions to meet the demands of secure environmental manufacturing within the print industry.
As we move towards a sustainable future, each and every product we consume has an environmental impact. Every choice that we make as designers and printers matters and collectively, we can make a significant contribution to the environmental impact of the products we create across all commercial sectors. Together we can drive effective change for a sustainable future.
The HP Sustainable Impact Series brings together industry experts and thought leaders to share their insights and knowledge.
Available on-demand, these short, coffee break sessions highlight the trends that all business must address in order to deliver change and build a sustainable future.
The “What Do Brands Demand” Presentation offers viewers a wide range of actions and deliverables that we can all adopt today.
Sandra Pina, offers her insights on how the worlds global brands are changing. They are not only manufacturing sustainably and responsibly - they are also evolving alongside the UN Sustainable Development Goals to change their internal and external company cultures.
This coffee talk session is presented by Sandra Pina, General Manager at Sustainable Brands and Querio, which is a pioneering platform that combines Sustainability and Business. Sandra helps organisations to incorporate sustainability into their strategy and corporate culture. She is also an associate professor of innovation, marketing and market research at the Instituto de Empresa and others recognized business schools.
WATCH To learn more and discover how your business can make a positive sustainable impact.
Key Takeaways:
Focussing on the Bigger Picture:
Clients are becoming increasingly focused on sustainability
This is being driven by the consumer, many of which are now anxious about the future. They have deep concerns about all aspects of everyday life. They need assurance and clarity.
Authenticity and Trust are in high demand
Customers now look to their chosen brands to deliver assurance alongside sustainability.
Brand loyalty has moved beyond Sales
Customers expect brands to deliver social responsibility, alongside ethical, sustainable manufacturing to secure their own credibility.
Collaborative Corporate Culture
Business must strengthen their connections to their customers. They must listen to their concerns, behaviours and requirements and deliver solutions.
The Supply Chain underpins your business
All stakeholders must work together to strengthen each tier of the chain. Building partner relationships and value, whilst delivering trust and support.
The Critical Mission - Sustainability has to be a primary focus for your business
In 10 years, all of what we do, and everything we have around us is going to be sustainable. Act now.
WATCH THE HP SUSTAINABILITY IMPACT SERIES – WHAT DO BRANDS DEMAND – HERE >>
