KORNIT "X" OFFERS THE PERFECT SOLUTION TO A PERFECT STORM FOR THE GARMENT DECORATION INDUSTRY
In our recent conversation with Phil Oakley UK&I Country Manager at Kornit Digital, we primarily discussed the apparel DTG manufacturing sector to learn more about the key technologies that address these key market shifts. And we discover the tools and strategies that must now be applied to address the challenges of on-demand production and the global fulfilment of retail sales, online and off.
We are at the beginning of a fundamental shift in how we manage inventory and our relationships with all apparel stakeholders – up stream and down.
Across the complicated apparel sector, transparency and traceability are now paramount alongside speed and sustainable, agile manufacturing. The details we need to access, analyse and act upon, for every product we create, plus the speed with which we have to do so, are becoming increasingly more complex.
Add into that the requirement for personalised, customised products and the supply chain faces yet another layer of complexity.
And if all that wasn’t enough – The apparel industry must now also adopt sustainable manufacturing solutions to end the environmental impact of overproduction and the financial burden of waste. In a recent survey from McKinsey – 77% of buyers confirmed that nearshoring their supply chains was a priority for 2022. Because when you utilise close proximity production you yield greater control of stock at speed. And importantly you take back control of your inventory management, to deliver the right product, to the right customer at the right time.
The solution is to invest in a lean, agile supply chain by forming deeper allegiances with all stakeholders. For the printing industry this key shift offers an unparalleled opportunity for growth.
In the booming world of ecommerce - manufacturers and retailers face the same issues:
Legacy production cycles no longer meet the requirements of the apparel industry. Covid has created the perfect storm.
Looking at manufacturing businesses (B2B and B2C) that had already applied some level of workflow automation during the pandemic - those businesses have been rewarded with great success. Those burdened by their own internal structures or complicated supply chains must now adapt to meet the challenges posed by a new era of retail and production. The customer needs agile manufacturing regardless of their position in the supply chain or the product they purchase.
In our recent conversation with Phil Oakley UK&I Country Manager at Kornit Digital, we primarily discussed the apparel DTG manufacturing sector to learn more about the key technologies that address these key market shifts. And we discover the tools and strategies that must now be applied to address the challenges of on-demand production and the global fulfilment of retail sales, online and off.
“Kornit “X” is a solution that offers brands, retailers, e-retailers and manufacturers an automated workflow solution for short run and ultimately on-demand apparel.
In this sector developments are moving at an unprecedented pace. Investment in software solutions for many manufacturers and retailers is no longer in question. It’s not - when or why - but how and now? There is an unprecedented urgency. The future really is now – if all stakeholders are to succeed in a challenging retail market.”
Phil also explained why Kornit “X” is much more than a workflow automation tool.
“It supports both the sale and the manufacture of printed products. “X” connects the world of ecommerce and manufacturing with an intelligent system that’s built to support Kornit Digital printing technologies. Each and every detail of the customised product created online, virtually, is transported across the manufacturing workflow from the point of purchase to fulfilment electronically.”
The result is a highly efficient cloud-based, manufacturing solution that gives end-to-end production efficiency and product visibility for on-demand production.
But Kornit “X” has the ability to go much further. Kornit Digital are a leading supplier of DTG & Direct to Fabric printing technologies worldwide, with an impressive global footprint.
And it’s in this network where new business opportunities arise as the apparel industry seeks to break free of their silos and invest in deeper collaboration with the manufacturing community.
Kornit Digital have a unique position Phil Oakley explained: “Our extensive customer network offers an unrivalled opportunity for agile, nearshore production. Kornit customers represent a global “readymade” manufacturing fulfilment network. For the apparel industry, it’s an opportunity to tap into our customer base and our software solutions to simplify the supply chain. And in doing so, harness the full potential and power of on-demand fulfilment”.
“By connecting retail brands to our customers, on-demand production at the click of a button is a reality. In a seamless transaction – powered by “X” software alongside Kornit Digital DTG printing technology. The apparel industry must now flex to address the key market shifts and Kornit “X” offers the perfect solution to a perfect storm.”
