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Q+A MEET DESIGNER JACKY PUZEY - AN INCREDIBLE TALENT USING MULTI MEDIA

Jacky Puzey specializes in designing and producing digital embroidery for Interiors and Fashion

Jacky Puzey specializes in designing and producing digital embroidery for Interiors and Fashion

Squirrels run riot over a rich velvet embroidered Ottoman decorated with Peacocks and pomegranates…

Squirrels run riot over a rich velvet embroidered Ottoman decorated with Peacocks and pomegranates…

The pieces are inspired by both the detail and depth of 19th century landscape painting, and the desire to reflect 21st century urban landscapes.

The pieces are inspired by both the detail and depth of 19th century landscape painting, and the desire to reflect 21st century urban landscapes.

Jacky has received several prizes and accolades:

Jacky has received several prizes and accolades:

I love creating layers of depth and texture - print alone wasn't enough, and I love embroidery…

I love creating layers of depth and texture - print alone wasn't enough, and I love embroidery…

My embroidery machine is like my right hand - I use it for production, experimentation, manipulation of stitches..

My embroidery machine is like my right hand - I use it for production, experimentation, manipulation of stitches..

Jacky Puzey specializes in designing and producing digital embroidery for Interiors and Fashion…an incredibly talented designer, artisan, and an inspiration….

Combining traditional embroidery skills with digital technology Jacky uses fur, feathers, tweed and organza with drawing, laser cutting and digital embroidery to explore her distinctive imagery and style. 

From feral lace to embellished creatures, from feathered interior screens to shimmering metallic bomber jackets, Jacky’s embroidery creates a baroque pleasure; forming new fabrics, textures and stories. 

Her current interiors collection features a series of interior feature products, from statement embroidered Cocktail Chairs and interior screens, to embroidered wallpapers.

Migrating creatures, from escaped parakeets to foxes and hares, are shown within their new urban landscapes to create a beautiful meditation on ‘wild’ cities and diverse urban cultures. Squirrels run riot over a rich velvet embroidered Ottoman decorated with Peacocks and pomegranates. The embroideries bring alive shifting cultural allegiances to create complex contemporary embellished narratives of urban migration and landscape. The pieces are inspired by both the detail and depth of 19th century landscape painting, and the desire to reflect 21st century urban landscapes.

As well as her range of products for interiors, Jacky undertakes bespoke commissions for private clients and interior designers, and undertakes collaborations and commissions with fashion designers and other clients. Recent work has included developing embroidered interfaces for wearable technology, a commission to produce a series of embroidered banners for Kingston All Saints Church and embroidery for a menswear couture collection for a Taiwanese based fashion company. 

Jacky has received several prizes and accolades:

Including the Hand and Lock Prize for Embroidery 2015 (winner, open category), features in Embroidery Magazine and Fiber Art Magazine in 2016 and the prize for the Wearable Art Section in Excellence in Fibers 2016/17. In 2016 she was also selected to be part of the Crafts Council's prestigious Hothouse Scheme. She is currently sponsored by Wilcom embroidery software, and EPC embroidery software from ZSK Stickmaschinen gmbhUsing embroidery.

Jacky you add luxury to print, how did this evolve?

I love creating layers of depth and texture - print alone wasn't enough, and I love embroidery; I've worked for a long time to get the right combination where the print and the embroidery work seamlessly together including laser cut elements fabric layers, and often real feathers. The embroidery over print has to add an incredible depth to the overall piece, whether it’s an embroidered artwork or a piece of furniture. 

What technology do you use?

A Zsk embroidery machine, Aps Ethos Virtuoso Plus software, and occasionally Wilcom and I'd like to learn EPC software better too. Photoshop, illustrator, laser cutting, digital fabric printing are all used in my practice, but it all always starts with drawing. I think through drawing. 

Digital Technology has changed our Industry. What’s the biggest advantage for your work?

My embroidery machine is like my right hand - I use it for production, experimentation, manipulation of stitches - its brilliant being able to access industry standard production equipment easily as a designer maker.

How do you commission embroidery and Digital print?

All the embroidery is produced by me in my own workshop with my own ZSK digital embroidery machine. For digital print I have a few trusted printers I work with, with whom I know I can discuss colours, samples, colour adjustments, substrates, quality, etc until we get it right. I also work with a PhD researcher into digital colour print on fabric, so that I can keep updating my skillset too. All print design is done by me bespoke for the fabrics and furnishings that I make.

What are you most proud of so far? A project or, and a product?

The Squirrel and Peacock Ottoman, and the Parakeets Cocktail Chair, created in collaboration with Leigh Anne Treadwell of Bristol Upholstery Collective are winners for me, they are both show stopping pieces and mark significant developments in my business and product range. I'm also currently obsessed with my new silk wallpapers because of the textures, prints, designs and depth to the embroidered wallpaper...I've always loved both the handpainted Chinoiserie wallpapers and the scenic 18th/19th c papers from Zuber and De Gournay. However, my Nigerian Riot Girl piece that won me 1st prize in the Hand and Lock Embroidery Prize (open section) is also still a piece I love, and loved making, for its shape, embroidery and Couture Riot Girl style! And I'm also really excited about my current show with Allyson McDermott studios in their Bath showroom...more on that below!

Collaboration is a huge part of modern business, how has this enabled your brand?

Its essential for me as a designer maker to have a trusted network of producers to work with in order to keep producing my products and also to spark off creatively! My lovely network include a family run furniture frame making business, my amazing upholsterer Leigh-Anne, a great digital fabric printer who is similarly interested in printing gradients and why things don't always come out as you expect, my lovely wallpaper printers who come up with some amazing fabric/paper substrates for me to try, and of course ZSK Stickmaschinen Gmbh, both their brilliant technical embroidery team in Germany and agents in the UK. Without collaboration, especially if you are working with new technologies, you miss out on many brilliant opportunities to meet like-minded creatives and engineers, develop your work and also, take a new fresh look at where your business might go.

New developments, what’s next?

My show with Allyson McDermott Bath is going really well - we have some exciting ideas and conversations in development! Allyson McDermott Studios are one of the foremost wallpaper conservators in Europe and UK and also, purveyors of gorgeous wallpapers from fine art quality reproductions of the wallpapers they have conserved, to contemporary takes on flocked and gilded designs. Watch this space for some collaborations... I've also been working over the last year, when time allows, with ZSK in Germany on their new technical embroidery, using LED sequins and conductive thread to create lighting integral to the embroidery. Next year I hope to produce an embroidered wall screen using this technology.

How do our readers commission your work?

Please email me or DM me via instagram directly, or contact my agent The London Connoisseur. You can also browse my website, www.jackypuzey.com, to see previous works and projects. All my interiors range can be found in the Bespoke section. You can also join my mailing lists to be informed about upcoming exhibitions, trade shows and Meet the Maker opportunities if you would like to view the work, or again, contact me to arrange a meeting in the UK (normally Bristol, Bath or London) to discuss your potential project.