Industry Insights & Opinion

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HOW IS DIGITAL TECHNOLOGY EMPOWERING THE CREATIVE: INTERVIEW WITH TEXTILE DESIGNER JAYNE BRANCHFLOWER

Jayne is about to launch her own brand in collaboration with Nerida Hansen, who has built a textile business using digital textile print. Her online platform supplying fashion and furnishing fabrics and sewing patterns worldwide has established a loyal following.

Nerida founded her own brand in 2017, and it was an overnight success in Australia. Nerida continues to work closely with local and international illustrators and surface art designers to support, license and represent, whilst ensuring they are the right fit and look for her brand. Jayne Branchflower’s new collection launches in September 2022.

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WHY IS ADOBE PHOTOSHOP THE BEST TOOL ON THE MARKET FOR TEXTILE DESIGN AND COLOUR MANAGEMENT?

“We launch a collection, produce a print run and if it has succeeded, we produce it again. With good color management, not only will it be possible to print what we have sold but also we will be able to repeat the production as many times as necessary without changing the result.

So why do you need to know about color management if you are a textile designer? Because it is the only way that the colors we imagine in our head, which we later capture in Photoshop, will be the same ones we will see printed in the collection.” - Inedit

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DESIGNER Q&A - MEET CHARLOTTE RAFFO OF THE MONKEY PUZZLE TREE - LUXURY INTERIOR FURNISHINGS - WIN BRIT LIST AWARDS

“Winning the award for “Best in British Product Design” were Charlotte Raffo and the team at the Monkey Puzzle Tree for their unique Metamorphosis linen union. Metamorphosis was created in collaboration with artist Kirsty Greenwood and is a fantastical large-scale design on a natural undyed and unbleached linen union fabric.”

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EXPANDING INTO NEW HORIZONS - WHY BRITISH INTERIOR BRAND ART OF THE LOOM INVESTED IN DIGITAL TECH

“Our valued customers expect and deserve excellent service. The only true way to guarantee total control over artistic interpretation and commercial and reliable delivery lead times is to back your beliefs and invest. The installation of our own in-house digital printing facility was a natural and logical progression to support the creative development process of our fantastic Design team.” - ART OF THE LOOM

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JOIN THE CREATIVES IN RESIDENCE GRADUATES FOR PROJECT #3 - FOLLOW THE PROGRAM OR EVEN BETTER JOIN IN!

“Aiding the CMYUK graduates on their creative journey will be a group of industry mentors that include: world class fabric printer, Standfast & Barracks; decorative printing software specialist, AVA CAD/CAM Group interior design duo, Brennan & Burch; CAD for fashion training facility, Erica Horne; pattern cutting and samples studio, The Pattern Room; and decorative interiors designer, Freya Richmond.”

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