DIGITAL TEXTILE PRINTING: AN ALGORITHM FOR GENERATION Z
Digital Textile Printing is proving to be an ideal partner in the transition from ‘bricks and mortar’ retailing to the fast moving world of generation Z, where life is online, on tablet or on iphone.
Seeking as they do, cool products alongside cool experiences, Generation Z are defining a new marketplace for products, now available utilising Digital Textile Printing and technology.
Designers , as never before, have massively expanded opportunities to explore the visual, tactile and content boundaries of Fabric Products, and this has struck a chord with this new and tech-savvy generation.
In this new world, Experimental Design isn’t strangled at birth by company accountants seeking a safe route for a company’s investment in massive stocks.
Digital Textile Printing gives you as much or as little as you need, when you need it.
Gone are the restraints of Repeat Size, Number of Colours and Scale.
CAD /CAM Software now moves the process effortlessly from Design Concept to Cutting Pattern to Print Files while hardly drawing breath.
The speed of Design, Creativity, and Conception is now matched by the speed of the Digital Textile Printing process, which can translate an idea to a prototype in an hour, and a prototype to an online offer in a day.
Augmented Reality showrooms then intrigue and engage this new generation with virtual mannequins and avatars showing conceptual fashion to them in a manner much more reminiscent of a video game than a department store.
All this is grist to the Generation Z mill, as their high expectations, their individuality and their global awareness , drive them further away from traditional roads to market to a high-tech world where freedom, speed and quality, drive Creativity and Design.