What to expect from the New Normal? Emerging Trends post COVID-19
Written by Debbie McKeegan
EDITOR AND CEO TEXINTEL
For many businesses this will be a year like no other!…For the Fashion Industry - Lockdown, has transformed the offline high street into an old western, think tumble weed and deserted gold mines!! For gold mines they once were, Retail stores will never be the same again...gone forever?...Maybe NOT??
Does Covid-19 offer New Opportunities?
Online is thriving!!..But, the offline store needs to innovate to remain viable, can we reinvent the department store, adapt to offer omni-channel sales? An age where mass consumerism is redefined, and Fast Fashion gone for good. Where eco-systems exist online, and offline, spawning a new sector that rejects Amazonia? The supply chain is broken and reshoring print to reduce inventory offers new opportunities for the print industry.
Can the Micro-brand take flight?
Consumers are not sheep, for the last 2 decades the buyer, not the consumer held the power, that was the fast-fashion era, the future is now. Business that innovate will survive, those that reflect the past will not. Digital technologies facilitate new business models for entrepreneurial growth.
Evolving to engage with a new consumer mind-set is critical
Personalisation…builds brand loyalty, and lifestyle has never been so important. Social media is a powerful tool for Brands but it is also a powerful tool for consumer intelligence, analysing AI and data allows us to manufacture sustainably and supply the products that the consumer demands. Digital technologies embody personalisation, whether that's Fashion, Sportswear or Interiors, Decor and Accessories.
Head to the Coast?
Escapism won’t get us anywhere except to put off the inevitable…Commerce has changed….Consumers are splinked, those now going back to work anxious! But we have to move on…adapt to accept a new normal and forge our own path to success, embrace new technologies and deliver the democratisation of print within any marketplace.
Innovation is key to ongoing success
...and innovate we must, we must to share information, understand our consumers and meet their need to thrive. Within days of lockdown the Zoom culture emerged to facilitate communication, Microsoft teams connects huge organisations across the globe, and finally we realise that we don’t have to be in the same room to do business. We can be online or offline…but the customers experience is paramount, as is our online digital identity.
Social distancing is going to be tough?
We are a tactile species and the future, for the time being anyway, will be cold and distant without the usual network of events, so how do we engage our clients? Our messaging needs to change, and along with that our corporate body language, to express personality and trust. We all have to work harder to communicate!
Lets seek out the opportunities from the current crisis
Resolve the challenges and adapt to a new normal, an era where Digital technologies deliver prosperous future growth for the print industries.
Last week I wrote a piece on the application of Antiviral textiles, it went viral, literally...
Why?
Because the innovations made within our industry are now at the forefront of change. Digital technologies offer the supply chain the production diversity thats required for sustainable, profitable manufacturing, regardless of scale or location.
As we emerge from lockdown we also emerge into a new era of Digitisation...
The Path Foward: Connect Every Link:
Design, colour, workflow, production, data. Each link now depends on the one before it, and the printers who will lead the market are those who strengthen the whole chain, not just the machinery at its centre.
So, this autumn, ask the bigger question on your own shop floor.
Not "Which printer?" but "How well does my business connect demand, design and production?"
Rebés's story isn't one of nostalgia - It's a working blueprint for how heritage manufacturers can stay indispensable in a market that rewards speed, certification, and specificity in equal measure. Four million metres of stock mean nothing without the digital printing capability to turn it into something distinctive.
A 150-year name means nothing without the R&D discipline to win a tender for antistatic, carbon-fibre-infused uniform fabric on the first attempt.
Image Credit: Tejidos Rebé
What if the next dress you wore never touched the factory floor?
This is no longer a fringe experiment. It is a maturing production model, backed by genuine material science, real circularity, and an AI-assisted workflow that is becoming more accessible by the month.
Her advice to designers and brands alike is refreshingly practical: start small, get hands-on with an accessible 3D printer, and build fluency before the technology becomes table stakes. The businesses that treat this moment with curiosity, rather than scepticism, will be the ones shaping fashion's next decade rather than reacting to it.
The 2027 FESPA Awards are now open for entry, and the message to businesses across textiles, apparel, interiors and beyond is simple: your work deserves recognition. Every gold winner featured here started in the same place every entrant does - with a project they believed was worth submitting.
As the only independent awards programme with 18 categories dedicated to print and signage, FESPA offers a genuinely global stage, with shortlisted entries displayed at FESPA Global Print Expo in Spring 2027.
Colour Is Too Important to Leave to Chance
Print will always be the part of the garment people see first.
But the sum of all parts — the fabric, the trims, the fasteners, the finish — is what determines whether a design actually delivers on its promise. Brands that continue to treat colour as a single creative decision, rather than a coordinated technical discipline spanning their entire supply chain, will keep paying for it in re-dips, delays, and disappointed design teams.
A Century of Textiles, and an Ever-changing World
Few companies can trace their roots back more than a century and still count themselves among their industry's innovators. Texia, headquartered in Monistrol de Montserrat, Spain, is one of them.
But the story of Texia is not simply one of longevity.
It is a story of continual reinvention. As the textile industry has grown more global and competitive, Texia has repeatedly reshaped its business, investing in technology, developing its own brands, and placing sustainability at the centre of its mission. In doing so, it offers a compelling example of how a heritage manufacturer can lead rather than follow through a period of profound industry change. Image Credit: Texia
What are we craving Ultimately?
The instinct to slow down while simultaneously optimising every measurable aspect of life isn't a passing curiosity. It's a structural response to a world that feels increasingly unstable, and it's reshaping what people expect from their homes, hotels, workplaces and healthcare environments alike.
For the design and manufacturing sectors, this means rethinking both product and process.
The Structual Shift is Real and its Already Here
Volumes are moving east, where digital production is accelerating rapidly. Consumer behaviour has shifted.
Demand is now driven by personalisation, shorter buying cycles, and an expectation of near-instant responsiveness. Regulatory pressure is intensifying, with supply chain transparency now a legal and commercial fact in many markets. And margins? They are under sustained, structural pressure.
This is not a temporary disruption. It is a fundamental reordering of how textile manufacturing must operate.
The Challenge: Standing Firm as the Industry Shifts
The wallpaper landscape has changed dramatically. Digital printing has lowered the barrier to entry, spawning countless direct-to-consumer brands and pushing much of the market towards faster, cheaper production.
At the same time, manufacturing in the UK has grown steadily harder - rising minimum wage, national insurance, energy and substrate costs all bear down on margins. Surface Print have embraced all of these challenges - and stand resolutely prepared for the future.
From Helsinki's printing mill to Paris's Le Marais, discover how Marimekko is scaling a design-led brand with purpose, craft, and bold innovation.
But what makes Marimekko's story compelling is not just its aesthetic legacy?
The word "toxic" carries weight. It conjures danger, harm, and things best avoided.
“Yet in the textile industry - Where between 3,000 and 10,000 chemicals move through the supply chain, a reflexive fear of the term is one of our biggest obstacles to progress.”
This article distils the key takeaways and what buyers, designers, and brands should be asking right now.
What Is the Digital Product Passport?
At its core, a Digital Product Passport is a digital record attached to a physical product - For a printed textile product, this means the DPP would capture data on the substrate, inks and dyes used, the printing process and technology, chemical compliance, environmental impact (including water and energy use), supply chain traceability, and end-of-life instructions.
The Market Gap that Changed Everything
Future Fashion was founded in 2019, timed deliberately to coincide with a pivotal moment in global textile technology: the commercial launch of the EFI Reggiani BOLT Single-Pass digital printing system.
The founders recognised that single-pass architecture had fundamentally changed what was industrially possible - and that Pakistan's domestic market had yet to catch up.
Print is no longer defined by the inefficiencies that once characterised it…as advances in production processes and technology have significantly improved its environmental performance.
Taran Rai, Corporate Sustainability Manager at Epson explains why?
The story of what happens when young designers access digital technology is still being written.
What once was a theoretical sustainability goal seems to have shifted into an active regulatory reality.
Is the Textile Market Finally Recovering?
After a difficult few years, there are genuine reasons for optimism. Duncan was candid about the challenges: "The market for textiles has been very difficult over the last three years. I'm not going to hide the truth there. But the tide is turning.“
A profound shift is currently reshaping the sector
Changing consumer expectations demand greater design diversity, faster turnaround times, and sustainable manufacturing practices.
To thrive, interior brands must adapt their supply chains, bringing production closer to the end consumer and moving away from bulk manufacturing.
Digital textile printing offers a definitive solution to these operational bottlenecks.
Digital transformation doesn't announce itself.
It accumulates - one innovation at a time - until an entire industry looks back and realises the ground has shifted beneath its feet. That's precisely where textiles stands today.
The conversations happening now about AI, automation, sustainability, and digital product passports are not theoretical. They are shaping decisions being made on factory floors and in boardrooms right now.
“By leveraging advanced digital textile printing, Marylene Madou has successfully merged traditional craftsmanship with cutting-edge technology. Her approach offers a blueprint for how independent designers can scale their brands globally while maintaining a minimal environmental footprint.”
The textile industry is undergoing a vital transformation. As the insights from Techtextil and Texprocess reveal, the path forward relies on a combination of sustainable hardware, intelligent chemistry, and seamless digital workflows.
From Zimmer's industrial-scale energy reductions and Stratasys's on-demand 3D embellishments, to Kornit's single-step technical printing and the unified digital ecosystems of NedGraphics and Optitex, the tools for change are here. To stay competitive, brands and manufacturers must adopt these innovations, moving away from fragmented, wasteful processes towards a truly connected, circular economy.
Friedmans stands as a testament to the power of combining traditional textile knowledge with forward-thinking innovation.
“Operating from their UK headquarters, Friedmans now serves a diverse array of sectors, including swimwear, dance, entertainment, sportswear, interior decor, prosthetics, and even pet apparel. With a strategic supply chain that reliably serves clients worldwide”
In this episode, host Debbie McKeegan is joined by textile designers, educators and researchers Rebecca Hoyes and Jo Pierce co-authors of Reimagining Printed Textiles. Together, they explore how colour, pattern and materials can be rethought as the textile industry faces growing environmental challenges.
The conversation looks at emerging natural and bio-based colour sources, including microbial fermentation and dyes made from waste streams. Rebecca and Joe also discuss how patterns can tell stories about a material’s origins, how digital tools can complement craft, and how designers can reduce waste through practical choices such as reworking printed fabrics and using less ink.
Looking ahead, they consider what it will take to build a more nature-positive future for textiles - from scaling promising innovations to sharing knowledge across design, science and industry.
Their message to professionals, designers and students is to stay curious, question established practices and see the whole life-cycle of the materials they create with.
Listen to learn more >>
In this episode, Debbie McKeegan is joined by Frank Maeder of NedGraphics and Optitex to explore how digital tools are reshaping textile and apparel workflows. They discuss the industry’s push to move faster, reduce waste, and connect teams across design and production—wherever they are in the world.
Frank shares highlights from NedGraphics’ latest release, including OptiNet Cloud, a platform for managing and sharing digital assets and collaborating across teams. The conversation also covers enhancements to rotary printing, tufting simulation, and pattern resizing, as well as an integration that brings more detailed digital yarns into the design workflow.
The episode looks ahead at a more connected creative ecosystem, where cloud collaboration and shared development across NedGraphics and Optitex can help reduce friction between ideas and production. Debbie and Frank also discuss how AI is supporting product development internally—and how continuous improvements can give designers more time to focus on their work.
Listen to learn more >>
Join host Debbie McKeegan for an inspiring conversation with Danit Peleg, founder of 3D Fashion Lab and a trailblazer in 3D-printed fashion.
Danit reflects on her journey from experimenting with desktop printers to creating soft, wearable textiles—and explores how AI is helping designers turn ideas into garments more quickly. Discover how bio-based materials, custom-fit designs, and on-demand local production could reshape the way fashion is made and consumed, while reducing waste and opening up new creative possibilities for designers and customers alike.
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In this podcast episode, James Watson, Managing Director of Surface Print, discussed the evolution of his fourth-generation family business in Lancashire.
Surface Print combines traditional craftsmanship with digital innovation- investing £2 million in a hybrid rotary screen Gravure machine and £600,000 in new HP digital printers.
The company achieved ISO 14001 accreditation, introduced solar panels, and plans to install a new boiler and water recirculation system. Watson emphasised the importance of balancing traditional techniques with modern technologies to maintain quality and sustainability. The company also leverages AI for efficiency and marketing, while maintaining a family-oriented work culture.
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From Dongles to Digital: Future‑Proof Licensing for Global Creative Teams
Host Debbie McKeegan talks with NedGraphics President Frank Maeder and 10Duke CEO Neil Fenton about the shift from hardware dongles to secure, user‑centric cloud licensing.
They discuss how this transition reduces friction for designers, supports hybrid and global workflows, strengthens security and resilience, and even contributes to sustainability by eliminating physical keys and their shipping footprint.
If you’re in fashion, design, CAD/CAM, or any creative production environment and want to future‑proof your software delivery, this discussion is packed with insight and real‑world examples.
Listen to learn more >>
In this insightful interview, Dave Conner, Director of Product Marketing at Stahls and Fulfill Engine, shares his journey into the textile industry.
The commercial opportunity presented by printed, personalised merchandise is already a lucrative revenue stream; it is the core driver of growth in a multi-billion-pound industry. And the mandate for print businesses is clear: automate, adapt, and offer undeniable added value, or choose to gradually lose market share.
This is not merely a shift in consumer demand; it is the fundamental evolution of the printed surface. By leveraging adaptive manufacturing, 3D added value, and sustainable surface effects, digital printers can secure their future by offering unique print applications across apparel, interior décor, accessories, and bespoke objects.
Discover how automation, materials, and community collaboration are shaping the future of on-demand garment decoration and fulfilment.
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In this podcast episode, Ulrich Scherbel, CEO of AMSilk, discusses the innovative production of bioengineered spider silk protein and its applications in the textile industry, going far beyond fibre and with the power to radically transform inks and chemistry.
He explains the challenges of scaling up production, the importance of sustainability, and how AMSilk's technology can significantly reduce carbon emissions. The conversation also touches on the role of AI in protein bioengineering and the future vision for transforming the textile supply chain through collaboration and innovation.
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In this insightful interview, Jon Bailey, COO of Precision Proco, shares his journey into the print industry, leadership philosophy, and how embracing change and innovation has shaped his success.
Discover practical lessons on building a resilient business, nurturing talent, and leveraging AI for future growth.
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In this conversation, Meike Nieuwenhuis shares her multifaceted approach to fashion design, emphasising the importance of collaboration, upcycling, and engaging with cultural heritage.
She discusses her experiences with digital printing and the Epson Innovation day at the NautaSign micro-factory, highlighting the need for sustainable practices in the fashion industry.
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In this episode, MeiLin Wan, founder of GenuTrace, discusses the critical importance of traceability in the textile industry, particularly in light of increasing regulations and consumer expectations. With nearly a billion pounds of materials tracked under her leadership, MeiLin emphasises the shift from marketing claims to scientifically substantiated proof of sustainability. She highlights the need for both physical and digital verification methods, such as DNA testing and isotope analysis, to ensure that products are ethically sourced and compliant with regulations like the UFLPA. The conversation also touches on the evolving relationships between manufacturers and retailers, the challenges of integrating new technologies, and the necessity of transparency throughout the supply chain.
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