Industry Insights & Opinion

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PRINTERIORS TO SHOWCASE THE LATEST TECHNOLOGIES FOR INTERIOR DECOR IN BERLIN - MAY31ST - 3RD JUNE 2022

“The Printeriors booth has been created with sustainability front of mind, all of its components can be reutilised and have been designed and created using responsible, ethical production process wherever possible. Materials too have been carefully selected to showcase new developments and responsibly sourced printing technologies and media.” Debbie McKeegan - FESPA Textile Ambassador

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BLOG Debbie Mckeegan BLOG Debbie Mckeegan

PRINTERIORS AMSTERDAM SHOWCASES NEW MARKETS - OPPORTUNITIES AND TECHNOLOGIES FOR PRINTED INTERIORS

“The Interior décor marketplace offers a sector of unlimited opportunity for the industrial print industry. As a sector - its growth has continued throughout the pandemic as consumers re-focussed attention and expenditure on their interior environments during lockdown. As technologies have advanced so has the demographic of this expansive market. What was once a sector of mass-production led by designer brands and large retailers, the interior industry is now democratised. And that’s largely due to the applications and availability of digital printing technology”.

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Debbie Mckeegan Debbie Mckeegan

The Dawn Of Digital Print

I began my career at the advent of CAD technology entering the market, in the mid to late 1980’s. And I was immediately hooked. A design world pre-Adobe Photoshop, where designers used drawing boards and (now redundant, if not forgotten) colour photocopiers were seen as an innovative, valued design tool.

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