Ukrainian Designer Wins ArtsThread's 2025 Formal/Couture Award with Poignant 'Echo' Collection
ArtsThread has announced Anastasiia Pozhydaeva, a graduate of the London College of Fashion, University of the Arts London, as the winner of the Formal/Couture category in the Global Creative Graduate Showcase 2025.
Her winning womenswear collection, titled "Echo," explores themes of cultural memory and emotional resilience inspired by life in Ukraine before the war.
"Echo" is a deeply personal and tactile collection that serves as a tribute to Ukrainian tradition and preservation in times of conflict.
Pozhydaeva has employed a range of sustainable practices, including the use of natural deadstock fabrics, hand-felted wool, crochet, and low-waste construction techniques.
The collection stands out for its ability to weave personal history and collective strength into every garment, creating a powerful form of tactile storytelling.
The design process was supported by CLO 3D digital design, which facilitated material efficiency and silhouette exploration, reinforcing the collection's commitment to sustainability.
"Echo" powerfully connects past and present, reimagining tradition through garments that carry profound historical and emotional weight.
It provides a crucial platform for creative graduates to gain international exposure and connect with industry leaders.
The showcase celebrates innovation, creativity, and the next generation of talent across various disciplines, including fashion, visual communication, and product design.
Pozhydaeva’s work was selected by a panel of independent expert judges from the creative industries.
Her collection not only demonstrates exceptional skill in fashion design and technology but also highlights the role of craft as a medium for preserving memory and expressing resilience.
About Arts Thread
Arts Thread is the world’s leading digital platform connecting emerging creatives with industry professionals, institutions, and opportunities that shape creative careers.
Dedicated to fostering talent, developing ethical practices, and driving sustainability in design, Arts Thread serves as an essential resource for young creatives navigating today’s competitive industries.
