DTG PRINTING MACHINERY SS/2023 REVIEW: STELLAR GROWTH AND NEW TECHNOLOGIES TO EXPLORE
“From Inkthreadable to Printful the DTG success stories abound, as the DTG sector, driven by all these factors begins to meet the market expectations of a textile segment in substantial and irreversible growth.
As a vibrant and innovative sector, there is a lot to look forward in the years ahead.”.
Direct to Garment production goes from strength to strength, with a vertical assent predicted.
Stellar growth in the use of direct to garment digital textile printing machinery continues to provide a unique and highly successful business model, gaining traction worldwide. As a technology built to deliver speed to market, its built for on-demand production and as such sustainable manufacturing - driving down inventory and production costs.
The direct to Garment printing market, which stood at US$ 822 million in 2022 is predicted to rise at annual growth rate of 8.3% to US$ 1,820 million by 2032. (FMI).
This represents a more than doubling in size of the global market over a ten year period, that many experts attribute to the unique advantages of direct-to garment printing.
These advantages include ease of entry, a nil finished inventory business model and moving in lockstep with the market shift to customisation and print on demand ecommerce.
As a sector Innovations continue to drive the agenda.
Kornit Digital have made considerable steps with their inks particularly for Polyester fabrics, where their Neopigment™ Olympia ink is their unique, innovative ink for high-quality printing on polyester. Delivering a wider colour gamut, solid colour coverage, and precise pantone colour-matching. This eco-friendly ink is manufactured in-house and specifically designed for Kornit systems to meet the highest sustainability standards.
Outstanding durability and hand feel with a higher L value and opacity for bright prints is achieved, along with increased strength and flexibility to improve print elongation. All of these attributes ensure that the Kornit Digital machinery achieve the highest retail quality and durability standards.
As far as supply goes, there is an abundance of apparel blanks manufacturers who are queuing up to supply the Direct to Garment Industry. From Fruit of the Loom and Bella Canvas in America to numerous wholesalers throughout Europe, the prospective producer has access to the widest range of blank apparel, from T-Shirts and Hoodies and from Sweatshirts to V-Necks. Consumers now demand responsibly sourced apparel, and in the DTG arena the sourcing routes are adapting to assure that organic, certified cellulose and rPET recycled polyester print bases are in good supply.
Machinery is available for all business models (of all scales) and production speeds continue to accelerate. By example: The Brother GTX Pro bulk is stated “to produce 1,400 T-Shirts a week on a single 8-hour shift”. Brother offer their own ink formulation in support of their technology and inks are certified by Oeko-Tex®, GOTS and are also CPSIA compliant to help ensure they are safe for printing and therefore environmentally responsible.
Looking to the year ahead - providing the ultimate in speed, efficiency, flexibility and profitability we arrive at back the Kornit Digital range of DTG machines.
As if the XDI profile ink system isn’t enough, Kornit machines from the Atlas to the Vulcan provide the perfect platform for an up to date and profitable digital printroom, and with 2023 Kornit are about to promote their new Apollo system. The manufacturer recently unveiled the Apollo machine, which uses its Max technology to offer “the highest retail quality combined with full automation control and integrated smart curing processes”.
The printer also utilises technology from Lichtenau, Germany-based Tesoma, Kornit’s most recent acquisition. Kornit said “the single-step end-to-end system addresses accelerated post-pandemic market trends for streamlined supply chains and production near-shoring.”
It is expected to be available in mid-2023, following early customer engagements in the second half of 2022.
So, with innovation, efficiency and speed of production the Direct to Garment Industry moves inexorably upward.
The machinery agenda has also moved apace – the dawn of the hybrid.
Of particular attention is the development of Hybrid DTG printing, where screen printing and digital printing are combined on one platform. A stand-out here is the Kyo Hybrid DTG Printer from Aeoon of Austria.
The Kyo Hybrid Series is the first real combination of a screen printing and digital textile printing which combines the advantages of both. It is the ideal printer for companies with a high volume production needs and offers a unique set of production flexibility.
In addition to stand-alone DTG printing or screen printing, a combination of both printing processes can also be easily integrated. This combination achieves significant savings in the consumption of white ink, while delivering a premier finish.
From Inkthreadable to Printful the DTG success stories abound, as the DTG sector, driven by all these factors begins to meet the market expectations of a textile segment in substantial and irreversible growth. And with Hybrid print solutions now added to the mix there is a lot to look forward in the years ahead.
The story of what happens when young designers access digital technology is still being written.
What once was a theoretical sustainability goal seems to have shifted into an active regulatory reality.
Is the Textile Market Finally Recovering?
After a difficult few years, there are genuine reasons for optimism. Duncan was candid about the challenges: "The market for textiles has been very difficult over the last three years. I'm not going to hide the truth there. But the tide is turning.“
A profound shift is currently reshaping the sector
Changing consumer expectations demand greater design diversity, faster turnaround times, and sustainable manufacturing practices.
To thrive, interior brands must adapt their supply chains, bringing production closer to the end consumer and moving away from bulk manufacturing.
Digital textile printing offers a definitive solution to these operational bottlenecks.
Digital transformation doesn't announce itself.
It accumulates - one innovation at a time - until an entire industry looks back and realises the ground has shifted beneath its feet. That's precisely where textiles stands today.
The conversations happening now about AI, automation, sustainability, and digital product passports are not theoretical. They are shaping decisions being made on factory floors and in boardrooms right now.
“By leveraging advanced digital textile printing, Marylene Madou has successfully merged traditional craftsmanship with cutting-edge technology. Her approach offers a blueprint for how independent designers can scale their brands globally while maintaining a minimal environmental footprint.”
From Helsinki's printing mill to Paris's Le Marais, discover how Marimekko is scaling a design-led brand with purpose, craft, and bold innovation.
But what makes Marimekko's story compelling is not just its aesthetic legacy?
The textile industry is undergoing a vital transformation. As the insights from Techtextil and Texprocess reveal, the path forward relies on a combination of sustainable hardware, intelligent chemistry, and seamless digital workflows.
From Zimmer's industrial-scale energy reductions and Stratasys's on-demand 3D embellishments, to Kornit's single-step technical printing and the unified digital ecosystems of NedGraphics and Optitex, the tools for change are here. To stay competitive, brands and manufacturers must adopt these innovations, moving away from fragmented, wasteful processes towards a truly connected, circular economy.
Friedmans stands as a testament to the power of combining traditional textile knowledge with forward-thinking innovation.
“Operating from their UK headquarters, Friedmans now serves a diverse array of sectors, including swimwear, dance, entertainment, sportswear, interior decor, prosthetics, and even pet apparel. With a strategic supply chain that reliably serves clients worldwide”
The apparel decoration industry is decisively moving away from isolated, analogue production tools toward connected digital manufacturing environments.
"Kornit’s unwavering commitment to transformative technology continues to disrupt the status quo. For business leaders and innovators ready to capture the future of apparel manufacturing, the path forward is clear”
The Urgent Need for Sustainability at Scale
The transformation at Coats provides a vital blueprint for the wider textile and apparel sector. True sustainability cannot be achieved in silos. As Dearing emphasised:
“Cross-industry collaboration is the engine of meaningful change. Brands, machinery suppliers, chemical providers, and fibre producers must act as an interconnected ecosystem”
Today’s customers demand superior product quality, real-time data visibility, and lightning-fast turnaround times.
For large-scale garment decorators, managing these expectations while balancing seasonal demand fluctuations - such as the massive surges seen during Black Friday - presents a monumental challenge.
"Relying on transactional vendor relationships and outdated legacy equipment is no longer sufficient to secure long-term stability and growth.”
Printing method is never a secondary detail. It shapes the entire life cycle of a product, from concept to customer. In today’s fashion industry, where margins are tighter and speed matters more than ever, technical knowledge has become a competitive advantage.
“The future of textile design belongs to professionals who can combine creativity with execution, aesthetics with practicality, and vision with production reality”.
Are we witnessing the reinvention of Merch driven by adaptive, digital technologies?
The commercial opportunity presented by printed, personalised merchandise is already a lucrative revenue stream; it is the core driver of growth in a multi-billion-pound industry. And the mandate for print businesses is clear: automate, adapt, and offer undeniable added value, or choose to gradually lose market share.
Powderless DTF is an important area of innovation. It deserves research, investment, and thoughtful development.
“But at its current stage, it often feels like the industry is attempting to commercialize the concept ahead of the underlying chemistry and system readiness”.
All Apparel Manufacturers face an Urgent Mandate: “Automate or be Left Behind”.
Industry leaders like Super Nova Sports and Ryozo International were struggling with severe pre-press bottlenecks and unsustainable fabric waste. By integrating AI Sublimation Software into their workflows, these forward-thinking businesses eliminated manual variable data entry, boosted fabric efficiency to over 80%, and reduced delivery times by more than half, establishing a highly profitable, agile, and environmentally responsible production model.
The Future of Manufacturing belongs to those who Embrace Connected Digital Ecosystems
“Whether you produce garments, car interiors, or home furnishings, the transition from creative concept to production-ready product often remains fragmented. Design teams work tirelessly to develop compelling materials, yet technical teams struggle to interpret these visions without losing data along the way.”
The European digital wallcovering marketplace is expanding at an impressive rate.
“For print professionals and interior designers, this transition presents a distinct set of challenges. Achieving flawless colour consistency, managing complex substrates, and meeting stringent environmental standards are no longer optional extras; they are fundamental requirements for commercial success.”
If you're looking to optimize your website for AI search, hang onto your cowboy hat. It's the Wild West out there. Former (and current) SEO companies see the handwriting on the wall as more search moves from traditional SEO to AEO (answer engine optimisation). Opportunists are popping out of the woodwork.
(There are good options out there, but vet them carefully.)
A swimsuit might start life as a sketch. By the time it reaches the shop floor, dozens of hands have touched it - designers, dye houses, printers, trim manufacturers, quality controllers. Each one interprets colour in their own way, under their own conditions, with their own tools. The result is often a product that looks nothing like the original vision.
The invention, a dark adsorbent material that can be added to wastewater and separated with a magnet, builds on the team’s 2022 breakthrough in microplastics removal, extending performance to much smaller particles and more complex wastewater.
Microplastics are an increasing global concern, with growing evidence of their presence in water systems.
The researchers say the ability to remove micro‑ and nano‑plastics under practical conditions sets this work apart.
Winterthur – Switzerland - July, 2026 – Recycling Powerhouse Ltd. was established in July 2026 to industrialize, standardize and scale textile recycling.
Based in Switzerland, the venture will operate a franchise-driven business model that enables the production of high-quality, certified recycled yarns.
The project is supported by the following partners: Rieter Group, the world’s leading system supplier for natural and man-made fibers, Säntis Textiles, a Swiss textile engineering company, and Valvan, a Belgian sorting technology company.
Singapore, July 2026 – DyStar, a leading specialty chemicals company with more than a century of expertise in product development and innovation, today announced the release of its FY2025 Sustainability Report, marking a significant milestone in its sustainability journey and reinforcing its commitment to long-term value creation
Germany, France and the Netherlands are advocating coordinated European action against ultra-fast fashion.
The three Member States raised the topic at today’s EU Environment Council in Luxembourg, and called on the European Commission to make existing and planned EU provisions more effective against short-lived, low quality textiles.
Their call was supported by other Member States, including Slovenia and Denmark.
LONDON, June 11: Textile Exchange has published its new polyester Life Cycle Assessment (LCA) study, providing robust, accurate, and credible data to strengthen the fashion, textile, and apparel industry’s understanding of the impacts of different types of polyester production.
The study is the second in a series of LCA studies led by Textile Exchange and addresses key gaps and limitations in the LCA data currently available for polyester.
Widnes, Cheshire - 5 June 2026 – On World Environment Day, Roberts Group International has announced a pioneering partnership with St Helens Council, Seamster & Shepherd, and Hope Academy.
The initiative, titled Hope for the Earth: From Reclaimed Textiles to Sustainable Student Fashion Show, empowers students to transform reclaimed textiles into original fashion pieces ahead of a summer showcase event in July.
The collaborative project addresses the urgent need for circularity in the fashion industry by bringing the sustainability message directly into the classroom.
Shenzhen, June 2026 – To address the urgent need for sustainable practices and digital transformation within the global fashion industry, the Intertextile Shenzhen Apparel Fabrics and Yarn Expo Shenzhen will return from 9 to 11 June 2026.
Held at the Shenzhen Convention and Exhibition Center, the event will host over 600 international exhibitors across 45,000 square metres.
The innovative washing process SMART WASH represents a modern, high-performance, and environmentally conscious approach to textile care.
The targeted combination of the products BEIPLEX GREEN, BEICLEAN ECO, BEIPUR ANP, BEIBLEACH WP 35, and BEIACID CIT creates a holistic, sustainable washing and bleaching concept.
Stuttgart, Germany – May 2026 - Global Organic Textile Standard (GOTS) certification continued to grow in 2025, with nearly 18,000 certified facilities worldwide, despite ongoing geopolitical uncertainty and rapidly evolving regulatory requirements across global textile supply chains.
New figures released today in the 2025 Annual Report for Global Standard, the nonprofit that owns and operates GOTS, show that uptake of robust, independently governed sustainability standards remains a priority for companies seeking to manage risk, substantiate claims and meet rising expectations on transparency and due diligence.
Kyocera Document Solutions has highlighted its FOREARTH, a pioneering water-free textile production concept designed to drastically reduce energy consumption and greenhouse gas emissions.
By addressing the critical need for sustainable manufacturing, this innovation sets a new standard for the textile industry, minimising environmental impact while streamlining the entire printing process.