Imageperfect Reaffirms Brand Values With Visual Identity Update
Image By Courtesy of IMAGEPERFECT
June 2024 – Today, Imageperfect, one of the world’s leading brands of self-adhesive films and tools for visual communication, introduces a new logo and brand identity.
Imageperfect’s new identity will be gradually rolled out across 2024.
The company’s roots go back four decades to when its manufacturing plant was founded in Lancaster, UK, to produce a range of affordable materials for digital printing.
Since then, Imageperfect has grown into an international brand selling in over 60 countries on six continents and constantly developing its range of materials and tools for sign-makers and visual communications businesses.
The refreshed branding better reflects the company’s customer base and global aspirations to deliver more diversified, sustainable, high-performance products, and its core values:
Reliability
Imageperfect products undergo stringent quality control tests for an extended period of time before they are introduced to the market. At the same time, state-of-the-art manufacturing equipment ensures every roll of film adheres to the highest standards. The design, development, and manufacturing of Imageperfect self-adhesive films adhere to ISO 9001 standards, keeping the brand’s promise to provide customers with superior performance materials.
Innovation
The continuous development of innovative solutions is a result of sustained investment in people and technology with tailored training programs to develop the team’s expertise. The results are innovative products such as IP5700, one of the first products in the market to offer bubble-free technology (PerfectApply) in medium-term colored signage products.
Sustainability
Imageperfect has embarked on a number of initiatives to help reduce the products’ environmental impact and equip customers to do the same. Imageperfect EverGreen, a range of signage films that addresses sustainability from every angle, was introduced in 2022. In 2023, Imageperfect measured the carbon footprint of a number of key products to provide users with relevant data for their purchasing decisions. Both initiatives are just part of the brand’s overall commitment to decarbonization.
Stefano Nigrone, CEO of Imageperfect, comments: “Since its launch in 1996, the team behind Imageperfect has been diligently focused on product development and superior customer service. While we celebrate the brand’s heritage and remain dedicated to that promise, the new Imageperfect branding points to the future, and the exciting changes and new projects that we are working on. The brand refresh is the latest in a series of important evolutionary steps for Imageperfect – reflecting on past achievements and signaling our aspirations to deliver more sustainable, innovative, and high-performance products.”
About Imageperfect
Imageperfect is a premier brand specializing in self-adhesive films and tools for visual communication.
With a commitment to reliability, innovation, and sustainability, Imageperfect delivers high-performance products that meet the needs of sign-makers and visual communication professionals worldwide.
