HP Prepares For Visual Impact Brisbane After A Memorable Drupa 2024 With 35,000 Visitors And 2,500 Customer Demos

PRESS ROOM

21 Jun

Written By Debbie Mckeegan

20 June, 2024 : HP is gearing up to exhibit at Visual Impact in Brisbane next month, reflecting on the success of its standout presence at drupa 2024.

Boasting the largest booth at drupa, HP attracted over 35,000 visitors, hosted 2,500 customer demos and meetings, and received six prestigious EDP awards.

Visual Impact Brisbane 2024 takes place from July 17-19, 2024.

Organisers expect thousands of industry professionals to gather at the Brisbane Convention and Exhibition Centre for the show.

The show promises to highlight the latest technology and innovation in signage, display, wide-format printing, textile and DTG printing, routing, engraving, laser cutting, media and textiles.

All stands for the Visual Impact Expo at the Brisbane Convention & Exhibition Centre in July have sold out.

Suppliers supporting the event will bring their solutions to Queensland for the first time in more than six years.

Innovation and Sustainability Take Center Stage

Key Highlights from Drupa 2024:

AI and Intelligent Automation

HP showcased its advanced software solution, the PrintOS Suite, alongside LEP/LEPx and Inkjet technologies.

These innovations emphasized the theme “Power of HP Innovation” and demonstrated how they unlock profitable growth for customers.

Sustainability Initiatives

Drupa 2024 marked the most sustainable drupa to date, with HP minimizing its ecological footprint through eco-friendly booth designs.

HP printed over 30,000 newspapers and magazines for the Print4Cause project, supporting various social initiatives.

A reforestation wall at the HP booth symbolized the company's commitment to planting 10,000 trees.

Recognized for Excellence

HP's dedication to innovation and sustainability was honored with six EDP awards in 2024, including:

Best Roll-to-Roll Printer > 350 cm: HP Latex 2700W

Best Automation Solution: HP PrintOS Suite

Best Web-to-Print Solution: HP Design & E-Commerce

Best Webfed Printer < 550 mm web width: PageWide Advantage 2200

Best Label Printer > 50 m/min: HP Indigo V12 Digital Press

Best Cutsheet Printer B2: HP Indigo 18K Digital Press

These awards celebrate HP's leadership in digital printing innovation, transforming the industry with cutting-edge solutions.

New Product Announcements

HP Latex 2700 Printer Series:

High-Capacity Ink Accessory Kit: Introduced at drupa, this 10L ink accessory is designed for high-volume print markets, reducing costs and increasing productivity. It is compatible with the existing HP Latex 2700 model, aligning with HP’s sustainability goals by eliminating the need for new equipment.

HP PrintOS Live Production Software:

This groundbreaking solution empowers PSPs to remotely manage end-to-end workflows, streamlining production for greater efficiency.

Demonstrations of these new large format print functions will take place at Visual Impact in Brisbane.

Join HP at Visual Impact in Brisbane

We invite all industry professionals and enthusiasts to join us at Visual Impact next month.

Experience firsthand the innovations that are setting new standards in the printing industry. Discover how HP's commitment to sustainability and innovation can drive your business forward.