DESIGN TALKS: THE UBER TALENTED AMBROSE FROSAKER LUNDE
Voted as part of "25 of the Best" at GFW, Ambrose Frosaker Lunde's Stylish Collection took our breath away at Graduate Fashion Week.
A student of Edinburgh University, which has an enviable reputation and alumni to match, recently including Holly Fulton, Graeme Black and Louise Gray. Ambrose's incredible BA(Hons) Menswear collection wowed the audience in both London and Edinburgh.
Sophisticated and luxurious, Ambrose's instinctive use of Texture, Tailoring, Drape and Colour a visual delight. What's surprising is that Ambrose is colour blind. Utilising digital technologies and CAD software has helped him overcome this obstacle, and allowed him follow his instincts, to create breathtaking stylish, couture garments. We asked Ambrose a few topical questions:
Firstly congratulations Ambrose!...What Inspired you to become a fashion designer?
It has always been in the cards that I would work creatively, even more so with clothes. As a child I would obsess particularly of how clothes would drape down staircases, in all of my drawings, and whenever I would dress up in floor sweeping robes. It was a fascination to contrasting materials, how the soft was working against the hard marble, which was an initial inspiration for my graduate collection.
I have also always been fascinated by history and the clothes they wore during certain time periods. All from the medieval till the 1920’s, and it is difficult for me to pinpoint a favourite era as I’ve always wanted to live through them all. And clothing became a medium to bring these periods back to life in my imagination, and with that grew the interest of shaping new styles in fashion that speak of both history and contemporary.
Why did you choose Edinburgh as your pathway?
Edinburgh as a city to me is absolutely breathtaking. All the history one can see in the architecture is very exotic to me as I am from the Norwegian countryside, where I am used to live by mountains and fjords. Edinburgh therefore provided me the opportunities of a city, yet the history, and still being a green space with all its parks and gardens. It was all about location to feed my inspiration.
What or Who inspires your style?
Anyone who dress with historical elements and put on their own personal touch.
But particularly would be Elizabeth I, Daphne Guinness and Carmen Dell’Orefice,
My inspiration also comes from architecture and nature, which set the mood of the creation. Perfumery and music plays as well a big part in my inspiration. It helps me paint the inner imagination, to create scenery that brings out the themes of different clothing.
Your prints offer incredible textures…How do you create your designs and garments?
My prints where a way for me to bring in all the different mood and inspiration of nature and materials. One can see that some of the imagery is purely a collage of clouds or the sea, either through old paintings or photographies. Other prints are bringing different materials from my concept into becoming something it is not. This can be seen where I used the zebrano wood in my accessories, and again in different prints of waterproof textiles, or organza. I also used this technique to translate mother of pearl into print.
Which software do you use? Which is you favourite and why?
Photoshop, InDesign and Illustrator and I love them all, simply because they give such a freedom of play and recreation in the process.
Digital Print offers incredible creativity, what were the challenges and benefits for your work?
My challenge will always be the fact that I am colourblind (difficulties to differentiate certain colours, blue-purple-pink, red-green-brown, yellow-green-orange.) The use of digital print gave me the opportunity to explore this completely without limits, and to tell myself that I do not have to follow the rules of which colours match with each other, but follow my own instincts and what looks beautiful to my own eyes.
What are you favourite Fabrics, and where did you print them?
I’m a lover of everything natural, that gives a luxury feel and is breathable such as silk, wool, linen and bamboo. I would print with heat transfer paper at our own facilities or order from Contrado.
What was your favourite part of the course at Edinburgh?
The close follow up and guidance every week in all subjects such as illustration, design, textiles and making. This gave me the opportunity to investigate and explore, yet still have a regular feedback to help me reflect in a critical view.
How was Graduate Fashion Week? What was the highlight?
GFW was indeed a rollercoaster of emotions. We all work so hard and the work we do comes from the heart, so in every way our creations are strongly connected to our emotions and inner thoughts, but now for anyone to see and judge.
A great experience nevertheless, and my highlight must be the moment when I got informed that I was a part of the 25 Best of GFW, Gala Show. It reassured me that what I was doing and believed in, was right.
If we can grant you one wish what would that be?
A: My own Haute Couture House!
Or in a more realistic view, a paid job, so I can build up personal finance to invest in new designs.
If you made one sustainability pledge what would that be?
SLOW FASHION! We really need to take a step back, take a breath, and value the time that goes into the creation of good quality clothing! The quality that once was is drowning in the high demand of possessing the newest trends. Style is eternal, and the consumer I want to reach are the ones that invest their time into a unique, personal and long living fashion.
What next for Ambrose? Do you want to start your own brand, or gain Industry experience?
My high end dream is to one day have my own Fashion House and my own stores, where I can design for the eccentric and those who dare to stand out in the crowd. Those who wish to dress dramatic and inspired by dreams, everyday.
Of course I know to get there is a long process and I wish to gain all experience from different corners of the industry and to truly learn what goes into the making. So first of for me would be to understand the industry by heart, and build myself up step by step.
Thank you Ambrose for sharing your Inspiration and your Dreams! We wish you every success... You definitely have the talent and an innate eye for sophisticated style, and we look forward to seeing your designs on the catwalk for years to come.....
[Fabrics printed by AFL or Contrado]
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