The Power Of Sustainability : Burberry Drops Overstock Destruction And Real Fur Use
Burberry, bowing to universal condemnation from the environmental lobby , announces it will stop the practice of destroying unsaleable products, with immediate effect.
‘This commitment builds on the goals that we set last year as part of our five-year responsibility agenda and is supported by our new strategy, which is helping tackle the causes of waste. We already reuse, repair, donate or recycle unsaleable products and we will continue to expand these efforts.’
Burberry also confirms it will no longer use real fur. There will be no real fur in Riccardo Tisci’s debut collection for Burberry later this month, and we will phase out existing real fur products.
‘At Burberry, we are passionate about driving positive change.’
‘Our responsibility goals cover the entire footprint of our operations and extend to the communities around us. In May 2018, we became a core partner of the Make Fashion Circular Initiative convened by the Ellen McArthur Foundation.’
Marco Gobbetti, Chief Executive Officer, commented:
“Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”